'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Tue, Dec. 21 2010

Wide (1000+)

#TitleTue, Dec. 21 2010LocationsAvg.TotalWks.Dist.
1TRON: Legacy$6,350,7835%3,451--$1,840$56,452,2021Disney
2Yogi Bear$2,948,35421%3,515--$839$21,788,1411Warner Bros.
3The Chronicles of Narnia: The Voyage of the Dawn Treader$2,660,10420%3,5550$748$47,637,4002Fox
5The Fighter$1,903,04817%2,5032499$760$16,092,2572Paramount
6The Tourist$1,467,03620%2,7560$532$33,301,5012Sony / Columbia
7How Do You Know$1,197,32613%2,483--$482$9,743,9961Sony / Columbia
8Harry Potter and the Deathly Hallows: Part 1$1,122,14917%2,860-717$392$267,808,7845Warner Bros.
9Burlesque$337,79914%1,510-1366$224$36,171,7984Sony / Screen Gems
10Unstoppable (2010)$330,94621%1,874-1093$177$77,989,7266Fox
11Due Date$248,4799%1,157-833$215$97,804,0617Warner Bros.
12Love and Other Drugs$226,92613%1,093-1147$208$30,628,6654Fox
13Megamind$212,27424%1,025-1400$207$142,025,5477Paramount / DreamWorks

Limited (100 — 999)

#TitleTue, Dec. 21 2010LocationsAvg.TotalWks.Dist.
1Black Swan$1,593,3006%959869$1,661$18,882,1773Fox Searchlight
2127 Hours$119,1679%307-109$388$9,550,2647Fox Searchlight
3Red (2010)$72,06021%439-125$164$88,561,59010Summit
4Faster (2010)$70,50811%660-1446$107$22,634,5294CBS Films
5The Social Network$53,7279%2281$236$91,943,96912Sony / Columbia
6Despicable Me$53,59031%233-22$230$250,588,00524Universal
7Fair Game (2010)$36,00319%268-168$134$8,716,7267Summit
8The Next Three Days$34,86216%361-1065$97$21,011,3485Lionsgate
9Legend of the Guardians: The Owls of Ga'Hoole$32,82532%210-78$156$55,252,36113Warner Bros.
10Morning Glory (2010)$23,29233%263-741$89$30,609,8006Paramount
11Paranormal Activity 2$17,8697%17449$103$84,471,4779Paramount
12The Warrior's Way$17,11412%217-1405$79$5,536,7653Relativity Media
13Hereafter$14,28922%232145$62$32,602,84310Warner Bros.
14The Town$11,44018%144-111$79$92,095,98714Warner Bros.
15Skyline$11,1250%123-154$90$21,393,6206Universal / Rogue

Platform (1 — 99)

#TitleTue, Dec. 21 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$178,9468%4324$4,162$3,281,0944Weinstein Company
2Hubble 3D$38,030-8%56-1$679$19,430,97640Warner Bros. / IMAX
3I Love You Phillip Morris$25,58416%5015$512$569,3913Roadside Attractions
4The Polar Express (2010 re-issue)$21,52228%150$1,435$516,9947Warner Bros.
5The Tempest$12,96630%2116$617$144,4422Disney
6Under the Sea 3D$9,86620%110$897$25,103,03097Warner Bros. / IMAX
7Life As We Know It$8,33313%75-45$111$52,291,65711Warner Bros.
8Rabbit Hole$7,205-15%5--$1,441$69,4951Lionsgate
9For Colored Girls$6,18021%79-164$78$37,637,3467Lionsgate
10Inception$5,419-3%62-46$87$292,522,50123Warner Bros.
11Jackass 3D$4,59216%50-58$92$116,884,16810Paramount
12Stone$2,93422%6445$46$1,801,35911Relativity / Overture
13Waiting for 'Superman'$2,25524%33-22$68$6,414,33413Paramount Vantage
14Winter's Bone$650-16%41$163$6,238,79428Roadside Attractions