'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Dec. 23 2010

Wide (1000+)

#TitleThu, Dec. 23 2010LocationsAvg.TotalWks.Dist.
1Little Fockers$7,107,3600%3,536--$2,010$14,250,1350Universal
2TRON: Legacy$6,139,3809%3,451--$1,779$68,222,2051Disney
3True Grit (2010)$5,671,6092%3,047--$1,861$11,210,6190Paramount
4Yogi Bear$3,319,52714%3,515--$944$28,014,8391Warner Bros.
5The Chronicles of Narnia: The Voyage of the Dawn Treader$2,965,41618%3,532-23$840$53,118,9872Fox
7Black Swan$1,788,4021%1,4561366$1,228$22,434,0743Fox Searchlight
8The Fighter$1,590,89114%2,5032499$636$19,079,5982Paramount
9The Tourist$1,165,17215%2,7560$423$35,478,4442Sony / Columbia
10Harry Potter and the Deathly Hallows: Part 1$1,106,37123%1,840-1737$601$269,818,2875Warner Bros.
11How Do You Know$852,4360%2,483--$343$11,452,6221Sony / Columbia
12Megamind$164,51318%1,025-1400$161$142,329,4997Paramount / DreamWorks

Limited (100 — 999)

#TitleThu, Dec. 23 2010LocationsAvg.TotalWks.Dist.
1Burlesque$112,652-3%501-2375$225$36,400,4074Sony / Screen Gems
2Tees Maar Khan$111,89225%108--$1,036$201,3690UTV Communications
3Unstoppable (2010)$103,84917%578-2389$180$78,181,9646Fox
4Due Date$75,23819%424-1566$177$97,942,3427Warner Bros.
5Red (2010)$70,63215%439-125$161$88,693,72010Summit
6127 Hours$63,1618%170-246$372$9,671,9007Fox Searchlight
7The Social Network$62,20921%25831$241$92,057,73912Sony / Columbia
8Love and Other Drugs$52,728-9%244-1996$216$30,739,3534Fox
9Despicable Me$51,2602%233-22$220$250,689,36024Universal
10Fair Game (2010)$33,87129%268-168$126$8,776,8367Summit
11Life As We Know It$28,46610%248128$115$52,345,97811Warner Bros.
12Legend of the Guardians: The Owls of Ga'Hoole$23,2650%180-108$129$55,298,99813Warner Bros.
13Faster (2010)$16,2001%167-1939$97$22,666,7864CBS Films
14Jackass 3D$14,03410%13729$102$116,910,95610Paramount
15Paranormal Activity 2$13,017-3%17449$75$84,497,8999Paramount
16Morning Glory (2010)$12,036-17%263-741$46$30,636,2676Paramount
17Hereafter$9,26522%15366$61$32,619,68010Warner Bros.
18The Next Three Days$8,8471%361-1065$25$21,028,9215Lionsgate

Platform (1 — 99)

#TitleThu, Dec. 23 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$300,62514%8768$3,455$3,845,3834Weinstein Company
2Hubble 3D$44,476-7%47-10$946$19,524,79340Warner Bros. / IMAX
3I Love You Phillip Morris$20,18916%5015$404$607,0143Roadside Attractions
4Under the Sea 3D$10,319-18%121$860$25,125,95097Warner Bros. / IMAX
5The Tempest$8,252-1%137$635$161,0252Disney
6The Town$6,29414%87-168$72$92,107,78514Warner Bros.
7Country Strong$6,018-19%2--$3,009$13,4130Sony / Screen Gems
8Rabbit Hole$5,99112%5--$1,198$80,8391Lionsgate
9Inception$3,55140%40-68$89$292,528,59223Warner Bros.
10The Warrior's Way$3,1516%34-1588$93$5,542,9093Relativity Media
11For Colored Girls$2,876-8%79-164$36$37,643,3367Lionsgate
12Waiting for 'Superman'$1,68751%33-22$51$6,417,13513Paramount Vantage
13Winter's Bone$1,362360%41$341$6,240,45228Roadside Attractions