'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Tue, Dec. 28 2010

Wide (1000+)

#TitleTue, Dec. 28 2010LocationsAvg.TotalWks.Dist.
1Little Fockers$7,779,200-8%3,536--$2,200$61,278,6801Universal
2TRON: Legacy$6,348,4470%3,4510$1,840$100,055,5912Disney
3True Grit (2010)$6,154,799-14%3,047--$2,020$49,341,2211Paramount
4Yogi Bear$4,540,05725%3,5150$1,292$44,086,8882Warner Bros.
5The Chronicles of Narnia: The Voyage of the Dawn Treader$3,706,4726%3,350-205$1,106$69,788,6423Fox
7Gulliver's Travels (2010)$2,932,2509%2,546--$1,152$11,930,5241Fox
8Black Swan$2,492,6502%1,466507$1,700$33,632,7664Fox Searchlight
9The Fighter$2,229,167-8%2,5118$888$31,322,2663Paramount
10The Tourist$1,768,856-2%2,7560$642$44,426,1763Sony / Columbia
11Harry Potter and the Deathly Hallows: Part 1$1,394,297-3%1,732-1128$805$275,826,6036Warner Bros.
12How Do You Know$1,372,4121%2,4830$553$17,736,5352Sony / Columbia

Limited (100 — 999)

#TitleTue, Dec. 28 2010LocationsAvg.TotalWks.Dist.
1The King's Speech$1,570,708-8%700657$2,244$11,607,0965Weinstein Company
2Megamind$228,01326%764-261$298$143,095,9368Paramount / DreamWorks
3Burlesque$136,2682%330-1180$413$37,007,7465Sony / Screen Gems
4Due Date$122,205-5%404-753$302$98,571,4118Warner Bros.
5Unstoppable (2010)$102,7646%393-1481$261$78,711,2397Fox
6The Social Network$94,282-6%24921$379$92,533,07213Sony / Columbia
7Red (2010)$80,0715%330-109$243$89,047,70511Summit
8127 Hours$70,902-2%115-192$617$10,005,6478Fox Searchlight
9Tees Maar Khan$66,11936%108--$612$855,7211UTV Communications
10Despicable Me$63,69035%193-40$330$250,902,62525Universal
11Life As We Know It$56,5299%248173$228$52,566,18712Warner Bros.
12Love and Other Drugs$49,91110%144-949$347$30,958,5045Fox
13Fair Game (2010)$33,4137%161-107$208$8,960,5578Summit
14Legend of the Guardians: The Owls of Ga'Hoole$32,37140%158-52$205$55,401,09814Warner Bros.
15Jackass 3D$20,5141%13787$150$117,002,89911Paramount
16Faster (2010)$16,0561%123-537$131$22,758,6695CBS Films
17Paranormal Activity 2$15,537-4%145-29$107$84,569,48210Paramount
18Morning Glory (2010)$12,8047%126-137$102$30,687,8707Paramount
19The Next Three Days$9,7596%111-250$88$21,071,2376Lionsgate
20Hereafter$8,30212%128-104$65$32,657,55111Warner Bros.

Platform (1 — 99)

#TitleTue, Dec. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$97,6572%47-9$2,078$19,815,22041Warner Bros. / IMAX
2I Love You Phillip Morris$39,622-2%6919$574$842,3574Roadside Attractions
3Rabbit Hole$31,86612%3429$937$227,1502Lionsgate
4Somewhere (2010)$29,3226%7--$4,189$230,0021Focus
5Under the Sea 3D$27,73933%121$2,312$25,188,39998Warner Bros. / IMAX
6The Tempest$9,56017%14-7$683$206,6823Disney
7Country Strong$8,7408%2--$4,370$60,7311Sony / Screen Gems
8The Town$6,050-2%62-82$98$92,135,91915Warner Bros.
9For Colored Girls$3,7959%39-40$97$37,658,1798Lionsgate
10Inception$3,6486%28-34$130$292,544,73424Warner Bros.
11The Warrior's Way$1,399-15%34-183$41$5,552,7774Relativity Media
12Winter's Bone$3454%51$69$6,242,29029Roadside Attractions