Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Tue, Jan. 4 2011

Wide (1000+)

#TitleTue, Jan. 4 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$2,165,547-17%3,08336$702$91,457,8422Paramount
2Little Fockers$2,008,010-18%3,55418$565$107,018,6902Universal
3TRON: Legacy$1,755,989-25%3,365-86$522$135,400,8643Disney
4Black Swan$1,330,323-11%1,55387$857$50,627,8585Fox Searchlight
5The Fighter$1,164,444-10%2,53423$460$48,849,8534Paramount
6Yogi Bear$794,475-35%3,5150$226$67,772,0133Warner Bros.
7The Chronicles of Narnia: The Voyage of the Dawn Treader$791,476-27%2,948-402$268$88,808,6724Fox
8The Tourist$741,457-8%2,7560$269$56,184,1554Sony / Columbia
9Tangled$714,344-37%2,5820$277$169,668,2696Disney
10Gulliver's Travels (2010)$625,176-33%3,089543$202$29,012,3712Fox
11How Do You Know$526,274-3%2,4830$212$26,108,6773Sony / Columbia
12Harry Potter and the Deathly Hallows: Part 1$448,002-28%1,7320$259$284,606,7137Warner Bros.

Limited (100 — 999)

#TitleTue, Jan. 4 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$862,201-12%7000$1,232$24,778,2566Weinstein Company
2Burlesque$65,513-8%3300$199$37,870,2746Sony / Screen Gems
3Unstoppable (2010)$53,439-14%45057$119$79,583,8868Fox
4Megamind$49,036-44%7640$64$144,328,1019Paramount / DreamWorks
5The Social Network$48,303-20%2490$194$93,330,46214Sony / Columbia
6127 Hours$43,216-15%103-12$420$10,528,3689Fox Searchlight
7Due Date$42,1816%4040$104$99,313,7609Warner Bros.
8Red (2010)$36,394-7%303-27$120$89,580,62212Summit
9Love and Other Drugs$33,654-6%17531$192$31,336,4926Fox
10Life As We Know It$24,815-7%2480$100$52,937,93213Warner Bros.
11Despicable Me$16,745-26%1974$85$251,242,62526Universal
12Fair Game (2010)$13,077-7%109-52$120$9,145,8789Summit
13Jackass 3D$9,912-23%1370$72$117,132,18912Paramount
14Faster (2010)$9,2326%119-4$78$22,874,7936CBS Films
15Legend of the Guardians: The Owls of Ga'Hoole$8,310-37%1580$53$55,571,32315Warner Bros.
16Morning Glory (2010)$7,29321%1260$58$30,773,2968Paramount
17Paranormal Activity 2$6,770-22%1450$47$84,676,14911Paramount
18Hereafter$3,595-12%1280$28$32,720,27312Warner Bros.

Platform (1 — 99)

#TitleTue, Jan. 4 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$37,095-4%4--$9,274$367,5291Weinstein Company
2Hubble 3D$27,969-22%470$595$20,213,72042Warner Bros. / IMAX
3I Love You Phillip Morris$23,677-5%68-1$348$1,174,9845Roadside Attractions
4Rabbit Hole$21,918-4%340$645$480,0063Lionsgate
5Somewhere (2010)$15,613-18%81$1,952$467,4452Focus
6Biutiful$7,310-17%2--$3,655$80,7691Roadside Attractions
7Under the Sea 3D$7,124-25%120$594$25,290,05599Warner Bros. / IMAX
8The Next Three Days$4,766-15%81-30$59$21,139,7177Lionsgate
9Country Strong$4,313-20%20$2,157$129,4322Sony / Screen Gems
10The Town$3,6307%620$59$92,180,27016Warner Bros.
11Summer Wars$1,5572%2--$779$18,7012GKIDS
12The Tempest$1,41046%6-8$235$234,0094Disney
13The Warrior's Way$1,395-33%384$37$5,572,7865Relativity Media
14Inception$1,305-49%280$47$292,572,69725Warner Bros.
15For Colored Girls$1,106-20%28-11$40$37,679,2659Lionsgate
16Winter's Bone$369-85%2-3$185$6,248,35830Roadside Attractions