'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jan. 6 2011

Wide (1000+)

#TitleThu, Jan. 6 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$2,031,9625%3,0830$659$95,430,0222Paramount
2Little Fockers$1,546,985-5%3,5540$435$110,200,5152Universal
3TRON: Legacy$1,338,050-3%3,365-86$398$138,122,4183Disney
4Black Swan$1,253,3122%1,55353$807$53,105,4935Fox Searchlight
5The Fighter$1,002,4941%2,53423$396$50,844,4424Paramount
6The Tourist$609,0512%2,7560$221$57,391,3704Sony / Columbia
7The Chronicles of Narnia: The Voyage of the Dawn Treader$557,996-1%2,948-6$189$89,930,7934Fox
9Yogi Bear$481,150-11%3,5150$137$68,795,5213Warner Bros.
10How Do You Know$424,3120%2,4830$171$26,956,7883Sony / Columbia
11Gulliver's Travels (2010)$413,613-5%3,08996$134$29,859,5902Fox
12Harry Potter and the Deathly Hallows: Part 1$340,476-6%1,7320$197$285,308,3727Warner Bros.

Limited (100 — 999)

#TitleThu, Jan. 6 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$868,3934%7000$1,241$26,482,2586Weinstein Company
2Burlesque$56,467-1%3300$171$37,983,5986Sony / Screen Gems
3Unstoppable (2010)$49,3915%45057$110$79,680,4638Fox
4The Social Network$46,293-3%2490$186$93,424,26114Sony / Columbia
5Due Date$42,5524%4040$105$99,397,2289Warner Bros.
6127 Hours$40,3153%1030$391$10,607,6359Fox Searchlight
7Megamind$34,250-8%7640$45$144,399,5129Paramount / DreamWorks
8Red (2010)$31,8815%303-27$105$89,642,94512Summit
9Love and Other Drugs$28,5762%17531$163$31,393,1446Fox
10Life As We Know It$21,424-3%2480$86$52,981,44213Warner Bros.
11Fair Game (2010)$12,27913%109-52$113$9,169,0659Summit
12Despicable Me$10,835-15%1974$55$251,266,26526Universal
13Jackass 3D$9,380-3%1370$68$117,151,27012Paramount
14Morning Glory (2010)$7,6639%1260$61$30,787,9638Paramount
15Faster (2010)$7,5965%119-4$64$22,889,6016CBS Films
16Paranormal Activity 2$6,363-2%1450$44$84,689,02411Paramount
17Legend of the Guardians: The Owls of Ga'Hoole$5,087-15%1580$32$55,582,39415Warner Bros.
18Hereafter$4,87833%1280$38$32,728,81712Warner Bros.

Platform (1 — 99)

#TitleThu, Jan. 6 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$35,510-5%40$8,878$440,2451Weinstein Company
2Hubble 3D$27,326-3%470$581$20,269,07542Warner Bros. / IMAX
3I Love You Phillip Morris$21,6671%68-1$319$1,218,2045Roadside Attractions
4Rabbit Hole$18,428-6%340$542$518,0373Lionsgate
5Somewhere (2010)$16,026-7%80$2,003$500,6712Focus
6The Next Three Days$4,5564%81-30$56$21,148,6517Lionsgate
7Country Strong$4,12110%20$2,061$137,2892Sony / Screen Gems
8Under the Sea 3D$3,995-24%120$333$25,299,28599Warner Bros. / IMAX
9The Town$3,0977%620$50$92,186,26216Warner Bros.
10Inception$1,694-6%280$61$292,576,19525Warner Bros.
11The Tempest$1,541-10%6-6$257$237,2544Disney
12The Warrior's Way$1,259-2%384$33$5,575,3245Relativity Media
13For Colored Girls$935-2%28-11$33$37,681,1529Lionsgate
14Winter's Bone$498-35%2-3$249$6,249,62330Roadside Attractions
15Summer Wars$48159%20$241$19,4842GKIDS