'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Jan. 9 2011

Wide (1000+)

#TitleSun, Jan. 9 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$3,598,584-45%3,12441$1,152$110,035,1573Paramount
2Little Fockers$3,031,875-51%3,675121$825$123,687,7603Universal
3TRON: Legacy$2,772,148-40%3,013-352$920$148,212,4204Disney
4Season of the Witch$2,546,765-41%2,816--$904$10,612,3751Relativity Media
5Black Swan$2,271,972-33%1,58431$1,434$61,218,5046Fox Searchlight
6Yogi Bear$2,082,789-36%3,288-227$633$75,436,7714Warner Bros.
7The Fighter$1,795,639-41%2,528-6$710$57,845,9465Paramount
8Country Strong$1,731,609-43%1,4241422$1,216$7,463,4543Sony / Screen Gems
10Gulliver's Travels (2010)$1,300,855-40%2,964-125$439$34,448,3213Fox
11The Chronicles of Narnia: The Voyage of the Dawn Treader$1,282,767-40%2,814-134$456$94,532,1965Fox
12The Tourist$885,062-48%2,442-314$362$61,157,9445Sony / Columbia
13Harry Potter and the Deathly Hallows: Part 1$641,175-40%1,507-225$425$287,661,7708Warner Bros.
14How Do You Know$416,556-50%1,902-581$219$28,833,6574Sony / Columbia

Limited (100 — 999)

#TitleSun, Jan. 9 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$1,815,586-36%75858$2,395$32,896,6657Weinstein Company
2The Social Network$165,531-45%603354$275$94,077,47015Sony / Columbia
3Megamind$85,278-36%375-389$227$144,674,38410Paramount / DreamWorks
4Unstoppable (2010)$73,072-55%398-52$184$80,023,2479Fox
5Love and Other Drugs$72,591-42%21237$342$31,683,1727Fox
6Burlesque$70,507-35%228-102$309$38,239,9177Sony / Screen Gems
7I Love You Phillip Morris$63,670-32%10032$637$1,435,4806Roadside Attractions
8Due Date$57,892-48%244-160$237$99,652,53210Warner Bros.
9Red (2010)$45,584-50%261-42$175$89,842,93713Summit
10Life As We Know It$37,713-45%188-60$201$53,133,72714Warner Bros.
11Despicable Me$32,930-44%178-19$185$251,384,62027Universal
12Morning Glory (2010)$22,772-46%17852$128$30,883,9799Paramount
13Fair Game (2010)$17,903-49%103-6$174$9,241,95210Summit

Platform (1 — 99)

#TitleSun, Jan. 9 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$214,198-25%4036$5,355$1,144,5842Weinstein Company
2No One Killed Jessica$61,693-38%48--$1,285$227,4731UTV Communications
3127 Hours$58,070-39%88-15$660$10,824,59910Fox Searchlight
4Somewhere (2010)$51,630-25%179$3,037$663,9893Focus
5Hubble 3D$35,070-34%481$731$20,388,51743Warner Bros. / IMAX
6Rabbit Hole$33,185-32%340$976$627,9814Lionsgate
7Legend of the Guardians: The Owls of Ga'Hoole$17,962-35%95-63$189$55,638,92816Warner Bros.
8Faster (2010)$13,177-43%79-40$167$22,941,2317CBS Films
9Jackass 3D$10,333-40%70-67$148$117,190,30013Paramount
10Paranormal Activity 2$8,195-47%90-55$91$84,723,15612Paramount
11Summer Wars$5,186-21%1412$370$35,9543GKIDS
12The Warrior's Way$5,031-62%32-6$157$5,604,9206Relativity Media
13Tees Maar Khan$4,390-30%38-66$116$1,072,6863UTV Communications
14Hereafter$3,301-42%33-95$100$32,741,59613Warner Bros.
15Winter's Bone$1,574-24%64$262$6,254,38231Roadside Attractions
16For Colored Girls$1,153-55%21-7$55$37,686,27410Lionsgate