Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Jan. 13 2011

Wide (1000+)

#TitleThu, Jan. 13 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$1,373,8325%3,12441$440$115,211,8953Paramount
2Black Swan$960,3734%1,58431$606$64,868,3586Fox Searchlight
3Little Fockers$845,2500%3,675121$230$127,086,0253Universal
4TRON: Legacy$762,7901%3,013-352$253$151,238,5964Disney
5The Fighter$723,5362%2,528-6$286$60,644,6645Paramount
6Season of the Witch$654,904-1%2,816--$233$13,497,7391Relativity Media
7Country Strong$542,1720%1,4241422$381$9,605,1343Sony / Screen Gems
8The Tourist$368,2912%2,442-314$151$62,578,9465Sony / Columbia
9Yogi Bear$352,132-1%3,288-227$107$76,750,0724Warner Bros.
10Tangled$330,1792%2,383-199$139$177,028,0397Disney
11The Chronicles of Narnia: The Voyage of the Dawn Treader$318,1029%2,814-134$113$95,742,7365Fox
12Gulliver's Travels (2010)$276,221-5%2,964-125$93$35,528,4233Fox
13Harry Potter and the Deathly Hallows: Part 1$198,4008%1,507-225$132$288,404,2688Warner Bros.
14How Do You Know$190,1422%1,902-581$100$29,540,6394Sony / Columbia

Limited (100 — 999)

#TitleThu, Jan. 13 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$751,32811%75858$991$35,523,8597Weinstein Company
2The Social Network$69,0753%603354$115$94,342,09215Sony / Columbia
3Unstoppable (2010)$37,65714%398-52$95$80,148,8479Fox
4Love and Other Drugs$32,315-4%21237$152$31,815,4337Fox
5I Love You Phillip Morris$24,3145%10032$243$1,528,0226Roadside Attractions
6Red (2010)$24,13221%261-42$92$89,925,32413Summit
7Due Date$23,1012%244-160$95$99,743,57010Warner Bros.
8Megamind$20,837-2%375-389$56$144,755,08510Paramount / DreamWorks
9Life As We Know It$14,61612%188-60$78$53,184,87414Warner Bros.
10Morning Glory (2010)$13,28721%17852$75$30,927,7519Paramount
11Fair Game (2010)$9,73317%103-6$94$9,275,75310Summit
12Despicable Me$8,88525%178-19$50$251,413,97527Universal

Platform (1 — 99)

#TitleThu, Jan. 13 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$78,3610%4036$1,959$1,458,3832Weinstein Company
2127 Hours$29,83411%88-15$339$10,928,07110Fox Searchlight
3Hubble 3D$26,63117%0-47--$20,468,92443Warner Bros. / IMAX
4Somewhere (2010)$17,0300%179$1,002$731,8173Focus
5Rabbit Hole$13,942-3%340$410$681,8154Lionsgate
6No One Killed Jessica$8,956-30%48--$187$273,0881UTV Communications
7Jackass 3D$4,75914%70-67$68$117,208,64513Paramount
8Faster (2010)$4,6766%79-40$59$22,960,1457CBS Films
9Legend of the Guardians: The Owls of Ga'Hoole$4,15415%95-63$44$55,654,63616Warner Bros.
10Paranormal Activity 2$2,965-2%90-55$33$84,734,18512Paramount
11Summer Wars$2,86243%1412$204$46,4953GKIDS
12The Warrior's Way$1,9189%32-6$60$5,612,8026Relativity Media
13Hereafter$1,55721%33-95$47$32,746,94113Warner Bros.
14Tees Maar Khan$504-38%38--$13$1,075,9733UTV Communications
15For Colored Girls$50042%21-7$24$37,687,60210Lionsgate
16Winter's Bone$457-57%64$76$6,257,02631Roadside Attractions