'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jan. 13 2011

Wide (1000+)

#TitleThu, Jan. 13 2011LocationsAvg.TotalWks.Dist.
1True Grit (2010)$1,373,8325%3,12441$440$115,211,8953Paramount
2Black Swan$960,3734%1,58431$606$64,868,3586Fox Searchlight
3Little Fockers$845,2500%3,675121$230$127,086,0253Universal
4TRON: Legacy$762,7901%3,013-352$253$151,238,5964Disney
5The Fighter$723,5362%2,528-6$286$60,644,6645Paramount
6Season of the Witch$654,904-1%2,816--$233$13,497,7391Relativity Media
7Country Strong$542,1720%1,4241422$381$9,605,1343Sony / Screen Gems
8The Tourist$368,2912%2,442-314$151$62,578,9465Sony / Columbia
9Yogi Bear$352,132-1%3,288-227$107$76,750,0724Warner Bros.
11The Chronicles of Narnia: The Voyage of the Dawn Treader$318,1029%2,814-134$113$95,742,7365Fox
12Gulliver's Travels (2010)$276,221-5%2,964-125$93$35,528,4233Fox
13Harry Potter and the Deathly Hallows: Part 1$198,4008%1,507-225$132$288,404,2688Warner Bros.
14How Do You Know$190,1422%1,902-581$100$29,540,6394Sony / Columbia

Limited (100 — 999)

#TitleThu, Jan. 13 2011LocationsAvg.TotalWks.Dist.
1The King's Speech$751,32811%75858$991$35,523,8597Weinstein Company
2The Social Network$69,0753%603354$115$94,342,09215Sony / Columbia
3Unstoppable (2010)$37,65714%398-52$95$80,148,8479Fox
4Love and Other Drugs$32,315-4%21237$152$31,815,4337Fox
5I Love You Phillip Morris$24,3145%10032$243$1,528,0226Roadside Attractions
6Red (2010)$24,13221%261-42$92$89,925,32413Summit
7Due Date$23,1012%244-160$95$99,743,57010Warner Bros.
8Megamind$20,837-2%375-389$56$144,755,08510Paramount / DreamWorks
9Life As We Know It$14,61612%188-60$78$53,184,87414Warner Bros.
10Morning Glory (2010)$13,28721%17852$75$30,927,7519Paramount
11Fair Game (2010)$9,73317%103-6$94$9,275,75310Summit
12Despicable Me$8,88525%178-19$50$251,413,97527Universal

Platform (1 — 99)

#TitleThu, Jan. 13 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$78,3610%4036$1,959$1,458,3832Weinstein Company
2127 Hours$29,83411%88-15$339$10,928,07110Fox Searchlight
3Hubble 3D$26,63117%0-47--$20,468,92443Warner Bros. / IMAX
4Somewhere (2010)$17,0300%179$1,002$731,8173Focus
5Rabbit Hole$13,942-3%340$410$681,8154Lionsgate
6No One Killed Jessica$8,956-30%48--$187$273,0881UTV Communications
7Jackass 3D$4,75914%70-67$68$117,208,64513Paramount
8Faster (2010)$4,6766%79-40$59$22,960,1457CBS Films
9Legend of the Guardians: The Owls of Ga'Hoole$4,15415%95-63$44$55,654,63616Warner Bros.
10Paranormal Activity 2$2,965-2%90-55$33$84,734,18512Paramount
11Summer Wars$2,86243%1412$204$46,4953GKIDS
12The Warrior's Way$1,9189%32-6$60$5,612,8026Relativity Media
13Hereafter$1,55721%33-95$47$32,746,94113Warner Bros.
14Tees Maar Khan$504-38%38--$13$1,075,9733UTV Communications
15For Colored Girls$50042%21-7$24$37,687,60210Lionsgate
16Winter's Bone$457-57%64$76$6,257,02631Roadside Attractions