Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Daily Domestic Gross Mon, Jan. 17 2011

Wide (1000+)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1The Green Hornet$6,485,667-34%3,584--$1,810$40,012,5431Sony / Columbia
2The Dilemma$2,704,800-44%2,940--$920$20,521,0301Universal
3True Grit (2010)$2,122,704-33%3,459335$614$128,339,3544Paramount
4The King's Speech$2,084,963-28%1,543785$1,351$46,795,0258Weinstein Company
5Yogi Bear$2,081,79710%2,702-586$770$84,197,4165Warner Bros.
6Black Swan$1,809,114-32%2,328744$777$75,020,1207Fox Searchlight
7Tangled$1,655,64720%2,048-335$808$182,666,6958Disney
8TRON: Legacy$1,579,096-16%2,439-574$647$158,497,5505Disney
9Little Fockers$1,340,630-37%3,394-281$395$135,621,5204Universal
10The Fighter$1,280,957-14%2,414-114$531$67,026,7616Paramount
11Gulliver's Travels (2010)$943,70926%1,666-1298$566$38,590,7234Fox
12Season of the Witch$809,458-44%2,82711$286$18,913,7822Relativity Media
13The Chronicles of Narnia: The Voyage of the Dawn Treader$796,7931%1,704-1110$468$98,863,9226Fox
14Country Strong$698,874-36%1,4240$491$13,986,3834Sony / Screen Gems
15The Tourist$303,000-37%1,420-1022$213$64,562,6556Sony / Columbia

Limited (100 — 999)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$349,873-26%941-566$372$290,153,3459Warner Bros.
2Blue Valentine (2010)$314,974-25%230190$1,369$3,162,2353Weinstein Company
3Megamind$244,13211%341-34$716$145,660,74011Paramount / DreamWorks
4The Social Network$126,36917%322-281$392$94,828,51816Sony / Columbia
5The Heart Specialist$108,454-14%422--$257$581,5161Freestyle
6Burlesque$74,045-17%295--$251$38,707,0628Sony / Screen Gems
7How Do You Know$70,076-37%615-1287$114$30,010,3325Sony / Columbia
8Due Date$59,248-44%34197$174$100,123,88711Warner Bros.
9Rabbit Hole$53,851-33%10066$539$1,011,9675Lionsgate
10Unstoppable (2010)$52,186-30%303-95$172$80,444,28910Fox
11Red (2010)$33,023-19%206-55$160$90,098,35514Summit
12Secretariat$30,579--136--$225$59,465,20315Disney
13Love and Other Drugs$28,876-38%166-46$174$31,999,1548Fox
14Despicable Me$24,6606%137-41$180$251,501,64528Universal
15Life As We Know It$16,966-38%132-56$129$53,290,32715Warner Bros.
16Morning Glory (2010)$11,215-25%127-51$88$30,993,54410Paramount
17For Colored Girls$7,089-28%11190$64$37,721,94911Lionsgate

Platform (1 — 99)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1Yamla Pagla Deewana$58,926--84--$702$563,0421Eros International
2Somewhere (2010)$50,360-33%5336$950$1,033,2904Focus
3Hubble 3D$45,6581%48--$951$20,653,49544Warner Bros. / IMAX
4127 Hours$33,115-35%76-12$436$11,124,11911Fox Searchlight
5I Love You Phillip Morris$27,042-37%95-5$285$1,686,0747Roadside Attractions
6Casino Jack$26,450--60--$441$637,7445IDP/ATO Pictures
7No One Killed Jessica$12,783-63%45-3$284$385,1402UTV Communications
8Faster (2010)$7,393-51%77-2$96$23,008,5998CBS Films
9Fair Game (2010)$6,603-45%79-24$84$9,327,43611Summit
10All Good Things$6,064--29--$209$428,4587Magnolia Pictures
11Legend of the Guardians: The Owls of Ga'Hoole$5,26315%41-54$128$55,673,33317Warner Bros.
12The Warrior's Way$4,798-46%7745$62$5,641,4537Relativity Media
13Phil Ochs: There But For Fortune$3,157--1--$3,157$53,1152First Run Features
14Jackass 3D$2,264-53%22-48$103$117,224,27114Paramount
15Paranormal Activity 2$2,157-52%40-50$54$84,749,88413Paramount
16Winter's Bone$2,049-26%71$293$6,265,23732Roadside Attractions
17Tiny Furniture$1,982--12--$165$337,14210IFC
18Every Day$1,776-37%3--$592$11,6331Image Entertainment
19Battleship Potemkin (2011 re-issue)$1,764--1--$1,764$7,4051Kino International
20Four Lions$1,491--13--$115$274,80811Drafthouse Films
21Ong Bak 3$1,446--3--$482$7,0941Magnolia
22The Tempest$1,374--5--$275$251,1716Disney
23Marwencol$1,307--6--$218$75,76015Cinema Guild
24Summer Wars$1,123-54%9-5$125$54,7554GKIDS
25White Material$1,084--13--$83$288,0979IFC
26Bhutto$1,082--3--$361$59,7047First Run Features
27The Time That Remains$1,063--1--$1,063$14,6962IFC
28The Strange Case of Angelica$823--2--$412$28,5633Cinema Guild
29Kings of Pastry$792--4--$198$296,48418First Run
30A Somewhat Gentle Man$709--1--$709$3,2151Strand Releasing
31Client 9: The Rise and Fall of Eliot Spitzer$601--5--$120$180,51211Magnolia
32Carlos$500--3--$167$145,11814IFC
33Guy and Madeline on a Park Bench$239--0----$24,31011Variance Films
34Feed the Fish$229--3--$76$96,9179Strand
35Plastic Planet$149--1--$149$8891First Run Features
36Dogtooth (Kynodontas)$134--1--$134$90,84130Kino International
37Genius Within: The Inner Life of Glenn Gould$106--3--$35$163,45719Lorber
38Night Catches Us$65--3--$22$61,7847Magnolia
39Red Hill$62--1--$62$20,96011Strand
40Tees Maar Khan$58-59%4-34$15$1,076,3244UTV Communications