'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Mon, Jan. 17 2011

Wide (1000+)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1The Green Hornet$6,485,667-34%3,584--$1,810$40,012,5431Sony / Columbia
2The Dilemma$2,704,800-44%2,940--$920$20,521,0301Universal
3True Grit (2010)$2,122,704-33%3,459335$614$128,339,3544Paramount
4The King's Speech$2,084,963-28%1,543785$1,351$46,795,0258Weinstein Company
5Yogi Bear$2,081,79710%2,702-586$770$84,197,4165Warner Bros.
6Black Swan$1,809,114-32%2,328744$777$75,020,1207Fox Searchlight
8TRON: Legacy$1,579,096-16%2,439-574$647$158,497,5505Disney
9Little Fockers$1,340,630-37%3,394-281$395$135,621,5204Universal
10The Fighter$1,280,957-14%2,414-114$531$67,026,7616Paramount
11Gulliver's Travels (2010)$943,70926%1,666-1298$566$38,590,7234Fox
12Season of the Witch$809,458-44%2,82711$286$18,913,7822Relativity Media
13The Chronicles of Narnia: The Voyage of the Dawn Treader$796,7931%1,704-1110$468$98,863,9226Fox
14Country Strong$698,874-36%1,4240$491$13,986,3834Sony / Screen Gems
15The Tourist$303,000-37%1,420-1022$213$64,562,6556Sony / Columbia

Limited (100 — 999)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$349,873-26%941-566$372$290,153,3459Warner Bros.
2Blue Valentine (2010)$314,974-25%230190$1,369$3,162,2353Weinstein Company
3Megamind$244,13211%341-34$716$145,660,74011Paramount / DreamWorks
4The Social Network$126,36917%322-281$392$94,828,51816Sony / Columbia
5The Heart Specialist$108,454-14%422--$257$581,5161Freestyle
6Burlesque$74,045-17%295--$251$38,707,0628Sony / Screen Gems
7How Do You Know$70,076-37%615-1287$114$30,010,3325Sony / Columbia
8Due Date$59,248-44%34197$174$100,123,88711Warner Bros.
9Rabbit Hole$53,851-33%10066$539$1,011,9675Lionsgate
10Unstoppable (2010)$52,186-30%303-95$172$80,444,28910Fox
11Red (2010)$33,023-19%206-55$160$90,098,35514Summit
13Love and Other Drugs$28,876-38%166-46$174$31,999,1548Fox
14Despicable Me$24,6606%137-41$180$251,501,64528Universal
15Life As We Know It$16,966-38%132-56$129$53,290,32715Warner Bros.
16Morning Glory (2010)$11,215-25%127-51$88$30,993,54410Paramount
17For Colored Girls$7,089-28%11190$64$37,721,94911Lionsgate

Platform (1 — 99)

#TitleMon, Jan. 17 2011LocationsAvg.TotalWks.Dist.
1Yamla Pagla Deewana$58,926--84--$702$563,0421Eros International
2Somewhere (2010)$50,360-33%5336$950$1,033,2904Focus
3Hubble 3D$45,6581%48--$951$20,653,49544Warner Bros. / IMAX
4127 Hours$33,115-35%76-12$436$11,124,11911Fox Searchlight
5I Love You Phillip Morris$27,042-37%95-5$285$1,686,0747Roadside Attractions
6Casino Jack$26,450--60--$441$637,7445IDP/ATO Pictures
7No One Killed Jessica$12,783-63%45-3$284$385,1402UTV Communications
8Faster (2010)$7,393-51%77-2$96$23,008,5998CBS Films
9Fair Game (2010)$6,603-45%79-24$84$9,327,43611Summit
10All Good Things$6,064--29--$209$428,4587Magnolia Pictures
11Legend of the Guardians: The Owls of Ga'Hoole$5,26315%41-54$128$55,673,33317Warner Bros.
12The Warrior's Way$4,798-46%7745$62$5,641,4537Relativity Media
13Phil Ochs: There But For Fortune$3,157--1--$3,157$53,1152First Run Features
14Jackass 3D$2,264-53%22-48$103$117,224,27114Paramount
15Paranormal Activity 2$2,157-52%40-50$54$84,749,88413Paramount
16Winter's Bone$2,049-26%71$293$6,265,23732Roadside Attractions
17Tiny Furniture$1,982--12--$165$337,14210IFC
18Every Day$1,776-37%3--$592$11,6331Image Entertainment
19Battleship Potemkin (2011 re-issue)$1,764--1--$1,764$7,4051Kino International
20Four Lions$1,491--13--$115$274,80811Drafthouse Films
21Ong Bak 3$1,446--3--$482$7,0941Magnolia
22The Tempest$1,374--5--$275$251,1716Disney
23Marwencol$1,307--6--$218$75,76015Cinema Guild
24Summer Wars$1,123-54%9-5$125$54,7554GKIDS
25White Material$1,084--13--$83$288,0979IFC
26Bhutto$1,082--3--$361$59,7047First Run Features
27The Time That Remains$1,063--1--$1,063$14,6962IFC
28The Strange Case of Angelica$823--2--$412$28,5633Cinema Guild
29Kings of Pastry$792--4--$198$296,48418First Run
30A Somewhat Gentle Man$709--1--$709$3,2151Strand Releasing
31Client 9: The Rise and Fall of Eliot Spitzer$601--5--$120$180,51211Magnolia
33Guy and Madeline on a Park Bench$239--0----$24,31011Variance Films
34Feed the Fish$229--3--$76$96,9179Strand
35Plastic Planet$149--1--$149$8891First Run Features
36Dogtooth (Kynodontas)$134--1--$134$90,84130Kino International
37Genius Within: The Inner Life of Glenn Gould$106--3--$35$163,45719Lorber
38Night Catches Us$65--3--$22$61,7847Magnolia
39Red Hill$62--1--$62$20,96011Strand
40Tees Maar Khan$58-59%4-34$15$1,076,3244UTV Communications