Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sat, Jan. 22 2011

Wide (1000+)

#TitleSat, Jan. 22 2011LocationsAvg.TotalWks.Dist.
1The Green Hornet$8,663,37072%3,5840$2,417$59,033,5612Sony / Columbia
2No Strings Attached$8,222,23613%3,018--$2,724$8,111,8451Paramount
3The Dilemma$4,473,66549%2,9433$1,520$31,212,8602Universal
4The King's Speech$3,911,03081%1,680137$2,328$55,525,3479Weinstein Company
5True Grit (2010)$3,859,28383%3,4645$1,114$136,606,2065Paramount
6Black Swan$2,758,22856%2,40779$1,146$81,905,6718Fox Searchlight
7Little Fockers$2,234,25081%2,979-415$750$140,262,1505Universal
8The Fighter$2,182,19778%2,275-139$959$71,925,1407Paramount
9Yogi Bear$1,982,050167%2,510-192$790$87,554,3686Warner Bros.
10TRON: Legacy$1,829,17996%2,018-421$906$162,319,7326Disney
11Tangled$1,563,802140%1,860-188$841$185,488,5779Disney
12Season of the Witch$1,104,07873%2,307-520$479$21,634,6133Relativity Media
13Country Strong$1,004,23559%1,44117$697$16,396,6925Sony / Screen Gems
14The Chronicles of Narnia: The Voyage of the Dawn Treader$679,656117%1,135-569$599$100,258,5947Fox
15Gulliver's Travels (2010)$588,470123%1,100-566$535$39,714,9005Fox

Limited (100 — 999)

#TitleSat, Jan. 22 2011LocationsAvg.TotalWks.Dist.
1The Way Back$574,70548%678--$848$964,2421Newmarket Films
2Harry Potter and the Deathly Hallows: Part 1$448,22294%725-216$618$291,122,34610Warner Bros.
3The Tourist$435,51559%875-545$498$65,722,7257Sony / Columbia
4Blue Valentine (2010)$401,62657%24212$1,660$4,239,4244Weinstein Company
5The Company Men$338,78699%106--$3,196$552,5011Weinstein Company
6Megamind$286,692114%320-21$896$146,190,24612Paramount / DreamWorks
7The Social Network$228,23278%38563$593$95,321,09117Sony / Columbia
8The Heart Specialist$136,84886%293-129$467$881,7252Freestyle
9Unstoppable (2010)$112,66368%278-25$405$80,684,02111Fox
10Due Date$111,32152%275-66$405$100,395,40712Warner Bros.
11Burlesque$96,72356%2961$327$38,973,4759Sony / Screen Gems
12Rabbit Hole$83,40575%1011$826$1,221,4966Lionsgate
13How Do You Know$53,04333%261-354$203$30,191,1196Sony / Columbia
14Red (2010)$51,44863%153-53$336$90,217,89215Summit
15Love and Other Drugs$45,04947%146-20$309$32,132,7399Fox
16Faster (2010)$28,46083%10629$268$23,064,1839CBS Films

Platform (1 — 99)

#TitleSat, Jan. 22 2011LocationsAvg.TotalWks.Dist.
1Dhobi Ghat (Mumbai Diaries)$164,44531%78--$2,108$289,6651UTV Communications
2Somewhere (2010)$97,71886%8330$1,177$1,253,8015Focus
3127 Hours$56,99872%69-7$826$11,268,36512Fox Searchlight
4Hubble 3D$54,96066%491$1,122$20,807,90245Warner Bros. / IMAX
5I Love You Phillip Morris$36,60666%75-20$488$1,781,4238Roadside Attractions
6Life As We Know It$23,68258%86-46$275$53,348,07016Warner Bros.
7Fair Game (2010)$16,04640%72-7$223$9,369,13912Summit
8No One Killed Jessica$14,09291%28-17$503$421,5033UTV Communications
9Biutiful$5,08372%4--$1,271$88,7994Roadside Attractions
10The Warrior's Way$3,76767%29-48$130$5,654,8378Relativity Media
11Summer Wars$2,984114%6-3$497$61,4185GKIDS
12Winter's Bone$2,08989%6-1$348$6,270,26233Roadside Attractions