Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Tue, Jan. 25 2011

Wide (1000+)

#TitleTue, Jan. 25 2011LocationsAvg.TotalWks.Dist.
1No Strings Attached$1,873,21821%3,018--$621$23,068,3101Paramount
2The Green Hornet$1,199,49810%3,5840$335$65,311,7482Sony / Columbia
3The King's Speech$1,054,46666%1,680137$628$59,003,8129Weinstein Company
4True Grit (2010)$766,90141%3,4645$221$139,274,1785Paramount
5The Dilemma$691,60521%2,9433$235$34,011,7152Universal
6Black Swan$672,92037%2,40779$280$84,414,2648Fox Searchlight
7The Fighter$466,71846%2,275-139$205$73,467,6447Paramount
8Little Fockers$282,39512%2,979-415$95$141,647,3155Universal
9TRON: Legacy$250,373-1%2,018-421$124$163,710,7506Disney
10Season of the Witch$203,7769%2,307-520$88$22,580,7663Relativity Media
11Country Strong$196,95132%1,44117$137$17,190,8605Sony / Screen Gems
12Tangled$162,643-11%1,860-188$87$186,702,6729Disney
13Yogi Bear$162,439-19%2,510-192$65$89,013,0406Warner Bros.
14The Chronicles of Narnia: The Voyage of the Dawn Treader$77,024-6%1,135-569$68$100,779,1777Fox
15Gulliver's Travels (2010)$51,702-22%1,100-566$47$40,139,3735Fox

Limited (100 — 999)

#TitleTue, Jan. 25 2011LocationsAvg.TotalWks.Dist.
1The Way Back$124,34314%678--$183$1,452,5261Newmarket Films
2Blue Valentine (2010)$118,14134%24212$488$4,666,1114Weinstein Company
3The Tourist$89,83137%875-545$103$66,049,2267Sony / Columbia
4Harry Potter and the Deathly Hallows: Part 1$72,4213%725-216$100$291,483,20110Warner Bros.
5The Company Men$49,797-2%106--$470$791,4271Weinstein Company
6The Social Network$43,18229%38563$112$95,485,22117Sony / Columbia
7Megamind$30,501-13%320-21$95$146,406,30012Paramount / DreamWorks
8Rabbit Hole$24,97539%1011$247$1,310,9396Lionsgate
9Due Date$24,09812%275-66$88$100,494,06412Warner Bros.
10Unstoppable (2010)$20,00911%278-25$72$80,769,46211Fox
11The Heart Specialist$12,534-15%293-129$43$949,9642Freestyle
12Love and Other Drugs$11,85212%146-20$81$32,179,2089Fox
13Red (2010)$10,2719%153-53$67$90,258,61115Summit
14Faster (2010)$5,595-8%10629$53$23,093,3849CBS Films

Platform (1 — 99)

#TitleTue, Jan. 25 2011LocationsAvg.TotalWks.Dist.
1Somewhere (2010)$21,87512%8330$264$1,348,3505Focus
2Hubble 3D$21,79037%0-48--$20,876,87045Warner Bros. / IMAX
3127 Hours$19,75657%69-7$286$11,329,14912Fox Searchlight
4Dhobi Ghat (Mumbai Diaries)$18,40657%78--$236$395,7201UTV Communications
5I Love You Phillip Morris$9,52021%75-20$127$1,808,9828Roadside Attractions
6Fair Game (2010)$4,69015%72-7$65$9,385,46712Summit
7Life As We Know It$3,8259%86-46$44$53,366,28516Warner Bros.
8No One Killed Jessica$2,01777%28-17$72$431,8483UTV Communications
9Winter's Bone$1,481155%82$185$6,273,15133Roadside Attractions
10Biutiful$1,0462%4--$262$94,1664Roadside Attractions
11The Warrior's Way$692-16%29-48$24$5,658,3068Relativity Media
12Summer Wars$64050%6-3$107$64,3595GKIDS