Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Jan. 27 2011

Wide (1000+)

#TitleThu, Jan. 27 2011LocationsAvg.TotalWks.Dist.
1No Strings Attached$1,608,87814%3,018--$533$26,092,0751Paramount
2The King's Speech$1,088,8027%1,680137$648$61,114,9079Weinstein Company
3The Green Hornet$1,079,73619%3,5840$301$67,300,6552Sony / Columbia
4True Grit (2010)$795,59311%3,4645$230$140,787,6355Paramount
5Black Swan$638,10316%2,40779$265$85,604,0418Fox Searchlight
6The Dilemma$603,31511%2,9433$205$35,158,4552Universal
7The Fighter$450,02412%2,275-139$198$74,317,9247Paramount
8TRON: Legacy$268,18720%2,018-421$133$164,203,0876Disney
9Little Fockers$268,11013%2,979-415$90$142,153,5405Universal
10Tangled$198,47733%1,860-188$107$187,050,2249Disney
11Yogi Bear$186,40431%2,510-192$74$89,341,8416Warner Bros.
12Season of the Witch$181,5397%2,307-520$79$22,932,4813Relativity Media
13Country Strong$176,1517%1,44117$122$17,531,8275Sony / Screen Gems
14The Chronicles of Narnia: The Voyage of the Dawn Treader$84,70428%1,135-569$75$100,929,8367Fox
15Gulliver's Travels (2010)$61,26732%1,100-566$56$40,247,1145Fox

Limited (100 — 999)

#TitleThu, Jan. 27 2011LocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$110,62710%24212$457$4,877,1004Weinstein Company
2The Way Back$102,2676%678--$151$1,651,2881Newmarket Films
3The Tourist$77,4849%875-545$89$66,197,6697Sony / Columbia
4Harry Potter and the Deathly Hallows: Part 1$77,25924%725-216$107$291,622,56310Warner Bros.
5The Company Men$47,1808%106--$445$882,1081Weinstein Company
6The Social Network$46,9637%38563$122$95,575,90417Sony / Columbia
7Megamind$33,38017%320-21$104$146,468,30912Paramount / DreamWorks
8Rabbit Hole$27,01312%1011$267$1,362,0086Lionsgate
9Due Date$22,7122%275-66$83$100,539,04312Warner Bros.
10Unstoppable (2010)$19,9926%278-25$72$80,808,38311Fox
11The Heart Specialist$13,60513%293-129$46$975,6092Freestyle
12Love and Other Drugs$12,24010%146-20$84$32,202,5969Fox
13Red (2010)$10,92424%153-53$71$90,278,34415Summit
14Faster (2010)$5,232-8%10629$49$23,104,3029CBS Films

Platform (1 — 99)

#TitleThu, Jan. 27 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$26,12816%0-48--$20,925,44845Warner Bros. / IMAX
2127 Hours$23,81813%69-7$345$11,374,12012Fox Searchlight
3Somewhere (2010)$21,23218%8330$256$1,387,6285Focus
4Dhobi Ghat (Mumbai Diaries)$12,0170%78--$154$419,7291UTV Communications
5I Love You Phillip Morris$9,372-5%75-20$125$1,837,5518Roadside Attractions
6Fair Game (2010)$6,45061%72-7$90$9,395,92512Summit
7Life As We Know It$4,69327%86-46$55$53,374,68116Warner Bros.
8Winter's Bone$2,560-1%82$320$6,278,29533Roadside Attractions
9Biutiful$2,48397%4--$621$97,9094Roadside Attractions
10No One Killed Jessica$1,8129%28-17$65$435,3233UTV Communications
11Summer Wars$1,22174%6-3$204$66,2825GKIDS
12The Warrior's Way$754-11%29-48$26$5,659,9058Relativity Media