Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Fri, Jan. 28 2011

Wide (1000+)

#TitleFri, Jan. 28 2011LocationsAvg.TotalWks.Dist.
1The Rite$5,296,201--2,985--$1,774$5,296,2011Warner Bros. / New Line
2No Strings Attached$4,369,075172%3,0224$1,446$30,461,3142Paramount
3The Mechanic$3,612,617--2,703--$1,337$3,612,6171CBS Films
4The Green Hornet$2,894,905168%3,524-60$821$70,195,5603Sony / Columbia
5The King's Speech$2,871,428164%2,557877$1,123$63,986,33510Weinstein Company
6True Grit (2010)$1,956,810146%3,120-344$627$142,744,4456Paramount
7The Dilemma$1,700,105182%2,905-38$585$36,858,5603Universal
8Black Swan$1,411,118121%2,315-92$610$87,015,1599Fox Searchlight
9The Fighter$1,010,840125%1,914-361$528$75,328,7648Paramount
10Little Fockers$697,340160%2,051-928$340$142,850,8806Universal
11TRON: Legacy$610,610128%1,505-513$406$164,813,6977Disney
12Yogi Bear$585,127214%2,133-377$274$89,927,9687Warner Bros.
13Tangled$502,795153%1,589-271$316$187,553,01910Disney
14Country Strong$371,877111%1,287-154$289$17,903,7046Sony / Screen Gems
15Season of the Witch$205,68413%1,110-1197$185$23,138,1654Relativity Media

Limited (100 — 999)

#TitleFri, Jan. 28 2011LocationsAvg.TotalWks.Dist.
1127 Hours$599,1182415%916847$654$11,973,23813Fox Searchlight
2Blue Valentine (2010)$339,048206%415173$817$5,216,1485Weinstein Company
3From Prada to Nada$311,302--256--$1,216$311,3021Lionsgate / Pantelion
4The Chronicles of Narnia: The Voyage of the Dawn Treader$199,033135%732-403$272$101,128,8698Fox
5The Company Men$169,415259%211105$803$1,051,5232Weinstein Company
6Gulliver's Travels (2010)$152,789149%653-447$234$40,399,9036Fox
7The Way Back$146,96544%595-83$247$1,798,2532Newmarket Films
8Harry Potter and the Deathly Hallows: Part 1$137,34778%465-260$295$291,759,91011Warner Bros.
9The Social Network$115,638146%367-18$315$95,691,54218Sony / Columbia
10The Tourist$108,99441%428-447$255$66,306,6638Sony / Columbia
11Megamind$108,899226%300-20$363$146,577,20813Paramount / DreamWorks
12Unstoppable (2010)$58,115191%250-28$232$80,866,49812Fox
13Rabbit Hole$45,85270%12423$370$1,407,8607Lionsgate
14Burlesque$43,418--238-58$182$39,184,39710Sony / Screen Gems
15Red (2010)$23,663117%119-34$199$90,302,00716Summit
16The Heart Specialist$21,58259%119-174$181$997,1913Freestyle
17Love and Other Drugs$21,26374%117-29$182$32,223,85910Fox
18Faster (2010)$17,493234%1148$153$23,121,79510CBS Films

Platform (1 — 99)

#TitleFri, Jan. 28 2011LocationsAvg.TotalWks.Dist.
1Biutiful$120,9464771%5955$2,050$283,2565Roadside Attractions
2Hubble 3D$31,39820%43-6$730$20,956,55146Warner Bros. / IMAX
3Somewhere (2010)$28,59335%60-23$477$1,416,2216Focus
4Dhobi Ghat (Mumbai Diaries)$27,436128%75-3$366$446,8652UTV Communications
5I Love You Phillip Morris$12,72636%49-26$260$1,850,2779Roadside Attractions
6Winter's Bone$5,178102%2721$192$6,283,47334Roadside Attractions
7Fair Game (2010)$4,501-30%40-32$113$9,400,42613Summit
8Summer Wars$1,95060%3-3$650$68,2336GKIDS
9No One Killed Jessica$1,061-41%8-20$133$436,3844UTV Communications
10The Warrior's Way$95427%28-1$34$5,660,8599Relativity Media