Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Mon, Jan. 31 2011

Wide (1000+)

#TitleMon, Jan. 31 2011LocationsAvg.TotalWks.Dist.
1The Rite$943,416-73%2,985--$316$15,732,8091Warner Bros. / New Line
2The King's Speech$924,273-71%2,557877$361$73,103,96110Weinstein Company
3No Strings Attached$908,445-72%3,0224$301$40,410,7492Paramount
4The Mechanic$865,788-72%2,703--$320$12,287,7941CBS Films
5The Green Hornet$631,880-79%3,524-60$179$79,116,8963Sony / Columbia
6True Grit (2010)$472,585-77%3,120-344$151$148,778,4856Paramount
7Black Swan$432,383-70%2,315-92$187$91,154,6939Fox Searchlight
8The Dilemma$334,075-74%2,905-38$115$41,158,2603Universal
9The Fighter$300,188-72%1,914-361$157$78,578,3928Paramount
10TRON: Legacy$157,793-78%1,505-513$105$166,889,9777Disney
11Tangled$148,730-82%1,589-271$94$189,725,51510Disney
12Yogi Bear$141,192-87%2,133-377$66$92,650,4737Warner Bros.
13Little Fockers$133,315-78%2,051-928$65$144,860,7856Universal
14Country Strong$84,757-73%1,287-154$66$18,891,0386Sony / Screen Gems
15Season of the Witch$56,253-74%1,110-1197$51$23,766,9174Relativity Media

Limited (100 — 999)

#TitleMon, Jan. 31 2011LocationsAvg.TotalWks.Dist.
1127 Hours$198,308-69%916847$216$13,709,22913Fox Searchlight
2Blue Valentine (2010)$100,783-71%415173$243$6,164,0075Weinstein Company
3From Prada to Nada$63,536-83%256--$248$1,179,1741Lionsgate / Pantelion
4The Chronicles of Narnia: The Voyage of the Dawn Treader$51,939-80%732-403$71$101,866,6928Fox
5The Company Men$48,379-73%211105$229$1,595,8892Weinstein Company
6The Way Back$47,600-68%595-83$80$2,222,4882Newmarket Films
7Harry Potter and the Deathly Hallows: Part 1$41,473-77%465-260$89$292,264,96511Warner Bros.
8Gulliver's Travels (2010)$32,385-86%653-447$50$41,006,1526Fox
9The Social Network$30,888-74%367-18$84$96,051,32518Sony / Columbia
10Megamind$28,136-81%300-20$94$146,989,58013Paramount / DreamWorks
11Rabbit Hole$16,343-68%12423$132$1,550,4377Lionsgate
12Unstoppable (2010)$13,805-73%250-28$55$81,027,44412Fox
13Love and Other Drugs$7,690-56%117-29$66$32,277,98510Fox
14Red (2010)$5,030-72%119-34$42$90,361,88716Summit
15Faster (2010)$4,643-77%1148$41$23,176,29310CBS Films
16The Heart Specialist$4,491-77%119-174$38$1,066,7393Freestyle

Platform (1 — 99)

#TitleMon, Jan. 31 2011LocationsAvg.TotalWks.Dist.
1Biutiful$42,062-72%6258$678$661,5785Roadside Attractions
2Hubble 3D$16,538-58%43--$385$21,060,29646Warner Bros. / IMAX
3Somewhere (2010)$10,457-69%60-23$174$1,509,5396Focus
4Dhobi Ghat (Mumbai Diaries)$3,924-86%76-2$52$525,5062UTV Communications
5I Love You Phillip Morris$3,412-74%48-27$71$1,885,5829Roadside Attractions
6Fair Game (2010)$3,161-16%40-32$79$9,414,15213Summit
7Winter's Bone$2,697-73%2721$100$6,311,18234Roadside Attractions
8The Warrior's Way$470-70%28-1$17$5,664,7219Relativity Media
9Summer Wars$294-79%3-3$98$72,5956GKIDS
10No One Killed Jessica$150-88%8-20$19$439,9514UTV Communications