Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, Feb. 20 2011

Wide (1000+)

#TitleSun, Feb. 20 2011LocationsAvg.TotalWks.Dist.
1Gnomeo and Juliet$6,557,897-21%3,01420$2,176$50,174,5422Disney
2Unknown (2011)$6,248,419-30%3,043--$2,053$21,856,3891Warner Bros.
3I Am Number Four$5,616,494-26%3,154--$1,781$19,449,8931Disney / DreamWorks
4Just Go With It$5,589,082-27%3,5480$1,575$61,034,1902Sony / Columbia
5Big Mommas: Like Father, Like Son$4,503,623-36%2,821--$1,596$16,300,8031Fox
6Justin Bieber: Never Say Never$4,049,383-26%3,11813$1,299$48,180,6822Paramount
7The King's Speech$2,202,637-22%2,086-177$1,056$103,241,50613Weinstein Company
8The Eagle$1,150,561-23%2,2960$501$15,152,6832Focus
9The Roommate$1,049,227-36%2,160-374$486$32,503,3063Sony / Screen Gems
10No Strings Attached$909,803-29%1,966-790$463$65,993,3205Paramount
11True Grit (2010)$776,419-28%1,465-607$530$164,128,0249Paramount
12Sanctum$537,015-24%1,377-1412$390$21,947,4003Universal
13The Green Hornet$524,037-18%1,265-825$414$95,076,4656Sony / Columbia
14The Rite$348,378-27%1,048-1159$332$31,392,4914Warner Bros. / New Line

Limited (100 — 999)

#TitleSun, Feb. 20 2011LocationsAvg.TotalWks.Dist.
1The Fighter$550,356-21%759-290$725$87,978,80011Paramount
2Black Swan$448,213-21%656-413$683$101,536,86312Fox Searchlight
3The Mechanic$327,291-21%952-934$344$27,886,0234CBS Films
4Cedar Rapids$299,360-25%10287$2,935$1,311,9262Fox Searchlight
5Biutiful$190,968-15%157-34$1,216$3,037,4648Roadside Attractions
6Yogi Bear$138,167-35%725-386$191$97,283,21710Warner Bros.
7Harry Potter and the Deathly Hallows: Part 1$123,001-18%321-88$383$293,901,79414Warner Bros.
8127 Hours$111,613-15%240-119$465$17,412,20916Fox Searchlight
9Blue Valentine (2010)$111,205-18%235-158$473$8,829,6448Weinstein Company
10Megamind$94,509-21%214-38$442$148,244,40516Paramount / DreamWorks
11The Company Men$92,473-31%242-35$382$3,526,2545Weinstein Company
12The Chronicles of Narnia: The Voyage of the Dawn Treader$89,644-28%264-29$340$103,373,05111Fox
13Little Fockers$84,075-25%285-139$295$147,635,6609Universal
14Gulliver's Travels (2010)$60,563-27%235-73$258$42,174,2759Fox
15The Tourist$58,923-30%224124$263$67,239,12811Sony / Columbia
16The Dilemma$48,675-38%293-949$166$48,221,7406Universal
17From Prada to Nada$37,5093%128-124$293$2,810,4914Lionsgate / Pantelion
18The Social Network$30,446-19%113-65$269$96,760,02121Sony / Columbia
19Unstoppable (2010)$19,057-37%105-42$181$81,468,67015Fox
20Season of the Witch$9,861-34%132-44$75$24,529,4877Relativity Media

Platform (1 — 99)

#TitleSun, Feb. 20 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$60,931-15%502$1,219$21,746,35649Warner Bros. / IMAX
27 Khoon Maaf$51,332-21%65--$790$164,1531UTV Communications
3Rabbit Hole$19,765-15%78-34$253$1,974,84210Lionsgate
4Somewhere (2010)$12,153-10%29-3$419$1,723,5229Focus
5Winter's Bone$6,332-19%20-6$317$6,421,49037Roadside Attractions
6Vidal Sassoon: The Movie$5,015-14%21$2,508$34,1942Phase 4 Films
7Immigration Tango$4,735-22%30--$158$14,4321Roadside Attractions
8Brotherhood (2010)$1,634-40%1--$1,634$7,8731Phase 4 Films
9I Love You Phillip Morris$1,583-27%9-14$176$1,946,13712Roadside Attractions