'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Thu, Feb. 24 2011

Wide (1000+)

#TitleThu, Feb. 24 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$1,503,4971%3,043--$494$30,405,1681Warner Bros.
2Gnomeo and Juliet$1,388,0546%3,01420$461$60,934,1062Disney
3Just Go With It$1,274,3181%3,5480$359$68,254,8222Sony / Columbia
4I Am Number Four$1,216,3463%3,154--$386$26,707,8141Disney / DreamWorks
5The King's Speech$708,5526%2,086-177$340$106,891,27113Weinstein Company
6Justin Bieber: Never Say Never$690,0481%3,11813$221$53,576,4912Paramount
7Big Mommas: Like Father, Like Son$668,433-2%2,821--$237$21,024,2431Fox
8The Eagle$292,3926%2,2960$127$16,754,6472Focus
9No Strings Attached$266,2123%1,966-790$135$67,309,3895Paramount
10The Roommate$253,3463%2,160-374$117$33,877,6183Sony / Screen Gems
11True Grit (2010)$204,54112%1,465-607$140$165,185,3509Paramount
13The Green Hornet$123,4049%1,265-825$98$95,973,4266Sony / Columbia
14The Rite$82,0070%1,048-1159$78$31,831,1784Warner Bros. / New Line

Limited (100 — 999)

#TitleThu, Feb. 24 2011LocationsAvg.TotalWks.Dist.
1The Fighter$167,2109%759-290$220$88,793,36011Paramount
2Black Swan$147,9675%656-413$226$102,248,57412Fox Searchlight
3The Mechanic$88,4231%952-934$93$28,355,6804CBS Films
4Cedar Rapids$62,965-2%10287$617$1,685,2662Fox Searchlight
5Biutiful$57,7598%157-34$368$3,323,3188Roadside Attractions
7Yogi Bear$51,317-4%725-386$71$97,609,51910Warner Bros.
8127 Hours$43,32512%240-119$181$17,614,08116Fox Searchlight
9TRON: Legacy$39,22712%312-52$126$170,669,48110Disney
10Blue Valentine (2010)$38,9399%235-158$166$9,014,2258Weinstein Company
11Harry Potter and the Deathly Hallows: Part 1$33,3418%321-88$104$294,086,19314Warner Bros.
12Megamind$27,74515%214-38$130$148,415,85316Paramount / DreamWorks
13The Chronicles of Narnia: The Voyage of the Dawn Treader$26,19412%264-29$99$103,542,77611Fox
14The Company Men$25,9360%242-35$107$3,665,2055Weinstein Company
15Little Fockers$20,0250%285-139$70$147,745,4609Universal
16Gulliver's Travels (2010)$16,0229%235-73$68$42,283,1989Fox
17The Dilemma$13,2200%293-949$45$48,290,6306Universal
18The Social Network$9,6318%113-65$85$96,807,94121Sony / Columbia
19From Prada to Nada$7,06115%128-124$55$2,848,9254Lionsgate / Pantelion
20Unstoppable (2010)$5,03416%105-42$48$81,492,79415Fox
21Season of the Witch$3,4489%132-44$26$24,545,1197Relativity Media

Platform (1 — 99)

#TitleThu, Feb. 24 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,8609%502$777$21,911,33149Warner Bros. / IMAX
2Rabbit Hole$7,6484%78-34$98$2,010,07310Lionsgate
37 Khoon Maaf$5,356-27%65--$82$208,3191UTV Communications
4Somewhere (2010)$3,526-4%29-3$122$1,742,5099Focus
5Vidal Sassoon: The Movie$2,12340%10$2,123$42,6832Phase 4 Films
6Immigration Tango$1,8914%30--$63$22,7251Roadside Attractions
7Winter's Bone$1,718-6%20-6$86$6,430,96337Roadside Attractions
8Brotherhood (2010)$702125%1--$702$9,5151Phase 4 Films
9I Love You Phillip Morris$27013%9-14$30$1,947,64112Roadside Attractions