'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Feb. 24 2011

Wide (1000+)

#TitleThu, Feb. 24 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$1,503,4971%3,043--$494$30,405,1681Warner Bros.
2Gnomeo and Juliet$1,388,0546%3,01420$461$60,934,1062Disney
3Just Go With It$1,274,3181%3,5480$359$68,254,8222Sony / Columbia
4I Am Number Four$1,216,3463%3,154--$386$26,707,8141Disney / DreamWorks
5The King's Speech$708,5526%2,086-177$340$106,891,27113Weinstein Company
6Justin Bieber: Never Say Never$690,0481%3,11813$221$53,576,4912Paramount
7Big Mommas: Like Father, Like Son$668,433-2%2,821--$237$21,024,2431Fox
8The Eagle$292,3926%2,2960$127$16,754,6472Focus
9No Strings Attached$266,2123%1,966-790$135$67,309,3895Paramount
10The Roommate$253,3463%2,160-374$117$33,877,6183Sony / Screen Gems
11True Grit (2010)$204,54112%1,465-607$140$165,185,3509Paramount
13The Green Hornet$123,4049%1,265-825$98$95,973,4266Sony / Columbia
14The Rite$82,0070%1,048-1159$78$31,831,1784Warner Bros. / New Line

Limited (100 — 999)

#TitleThu, Feb. 24 2011LocationsAvg.TotalWks.Dist.
1The Fighter$167,2109%759-290$220$88,793,36011Paramount
2Black Swan$147,9675%656-413$226$102,248,57412Fox Searchlight
3The Mechanic$88,4231%952-934$93$28,355,6804CBS Films
4Cedar Rapids$62,965-2%10287$617$1,685,2662Fox Searchlight
5Biutiful$57,7598%157-34$368$3,323,3188Roadside Attractions
7Yogi Bear$51,317-4%725-386$71$97,609,51910Warner Bros.
8127 Hours$43,32512%240-119$181$17,614,08116Fox Searchlight
9TRON: Legacy$39,22712%312-52$126$170,669,48110Disney
10Blue Valentine (2010)$38,9399%235-158$166$9,014,2258Weinstein Company
11Harry Potter and the Deathly Hallows: Part 1$33,3418%321-88$104$294,086,19314Warner Bros.
12Megamind$27,74515%214-38$130$148,415,85316Paramount / DreamWorks
13The Chronicles of Narnia: The Voyage of the Dawn Treader$26,19412%264-29$99$103,542,77611Fox
14The Company Men$25,9360%242-35$107$3,665,2055Weinstein Company
15Little Fockers$20,0250%285-139$70$147,745,4609Universal
16Gulliver's Travels (2010)$16,0229%235-73$68$42,283,1989Fox
17The Dilemma$13,2200%293-949$45$48,290,6306Universal
18The Social Network$9,6318%113-65$85$96,807,94121Sony / Columbia
19From Prada to Nada$7,06115%128-124$55$2,848,9254Lionsgate / Pantelion
20Unstoppable (2010)$5,03416%105-42$48$81,492,79415Fox
21Season of the Witch$3,4489%132-44$26$24,545,1197Relativity Media

Platform (1 — 99)

#TitleThu, Feb. 24 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,8609%502$777$21,911,33149Warner Bros. / IMAX
2Rabbit Hole$7,6484%78-34$98$2,010,07310Lionsgate
37 Khoon Maaf$5,356-27%65--$82$208,3191UTV Communications
4Somewhere (2010)$3,526-4%29-3$122$1,742,5099Focus
5Vidal Sassoon: The Movie$2,12340%10$2,123$42,6832Phase 4 Films
6Immigration Tango$1,8914%30--$63$22,7251Roadside Attractions
7Winter's Bone$1,718-6%20-6$86$6,430,96337Roadside Attractions
8Brotherhood (2010)$702125%1--$702$9,5151Phase 4 Films
9I Love You Phillip Morris$27013%9-14$30$1,947,64112Roadside Attractions