Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Fri, Feb. 25 2011

Wide (1000+)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1Hall Pass$4,633,070--2,950--$1,571$4,633,0701Warner Bros. / New Line
2Unknown (2011)$3,856,195156%3,0430$1,267$34,261,3632Warner Bros.
3Just Go With It$3,251,662155%3,544-4$918$71,506,4843Sony / Columbia
4I Am Number Four$3,171,189161%3,1562$1,005$29,879,0032Disney / DreamWorks
5Gnomeo and Juliet$3,156,594127%3,03723$1,039$64,090,7003Disney
6Justin Bieber: Never Say Never$2,659,234285%2,810-308$946$56,235,7253Paramount
7Big Mommas: Like Father, Like Son$2,028,036203%2,8210$719$23,052,2792Fox
8The King's Speech$1,877,685165%2,385299$787$108,768,95614Weinstein Company
9Drive Angry$1,629,735--2,290--$712$1,629,7351Summit
10The Roommate$623,758146%1,726-434$361$34,501,3764Sony / Screen Gems
11True Grit (2010)$510,768150%1,222-243$418$165,696,11810Paramount
12No Strings Attached$469,03976%1,366-600$343$67,778,4286Paramount
13The Eagle$447,23953%1,568-728$285$17,201,8863Focus

Limited (100 — 999)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1The Fighter$402,342141%668-91$602$89,195,70212Paramount
2Black Swan$352,057138%617-39$571$102,600,63113Fox Searchlight
3Cedar Rapids$195,144210%13634$1,435$1,880,4103Fox Searchlight
4The Green Hornet$174,13741%667-598$261$96,147,5637Sony / Columbia
5The Rite$137,09067%545-503$252$31,968,2685Warner Bros. / New Line
6Biutiful$129,177124%18225$710$3,452,4959Roadside Attractions
7Sanctum$98,010-21%392-985$250$22,809,5404Universal
8The Mechanic$87,738-1%404-548$217$28,443,4185CBS Films
9127 Hours$83,51893%220-20$380$17,697,59917Fox Searchlight
10Little Fockers$62,550212%261-24$240$147,808,01010Universal
11The Company Men$62,377141%185-57$337$3,727,5826Weinstein Company
12Harry Potter and the Deathly Hallows: Part 1$62,25587%303-18$205$294,148,44815Warner Bros.
13The Chronicles of Narnia: The Voyage of the Dawn Treader$61,116133%248-16$246$103,603,89212Fox
14Blue Valentine (2010)$59,56253%167-68$357$9,073,7879Weinstein Company
15Yogi Bear$46,309-10%366-359$127$97,655,82811Warner Bros.
16The Tourist$44,162--194-30$228$67,385,87012Sony / Columbia
17The Dilemma$43,740231%243-50$180$48,334,3707Universal
18Gulliver's Travels (2010)$39,577147%204-31$194$42,322,77510Fox
19Season of the Witch$27,538699%17139$161$24,572,6578Relativity Media
20The Social Network$23,534144%269156$87$96,831,47522Sony / Columbia
21Winter's Bone$5,744234%135115$43$6,436,70738Roadside Attractions

Platform (1 — 99)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,42117%500$908$21,956,75250Warner Bros. / IMAX
2Rabbit Hole$15,698105%835$189$2,025,77111Lionsgate
37 Khoon Maaf$15,259185%683$224$223,5782UTV Communications
4From Prada to Nada$13,80295%81-47$170$2,862,7275Lionsgate / Pantelion
5Unstoppable (2010)$10,275104%66-39$156$81,503,06916Fox
6Somewhere (2010)$8,262134%27-2$306$1,750,77110Focus
7Brotherhood (2010)$4,281510%21$2,141$13,7962Phase 4 Films
8Vidal Sassoon: The Movie$2,107-1%31$702$44,7903Phase 4 Films
9I Love You Phillip Morris$1,908607%156$127$1,949,54913Roadside Attractions
10Public Speaking$1,866--1--$1,866$6,6061Rialto
11Diary of a Country Priest (2011 re-issue)$1,820--1--$1,820$1,8201Rialto
12Immigration Tango$206-89%2-28$103$22,9312Roadside Attractions