Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Fri, Feb. 25 2011

Wide (1000+)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1Hall Pass$4,633,070--2,950--$1,571$4,633,0701Warner Bros. / New Line
2Unknown (2011)$3,856,195156%3,0430$1,267$34,261,3632Warner Bros.
3Just Go With It$3,251,662155%3,544-4$918$71,506,4843Sony / Columbia
4I Am Number Four$3,171,189161%3,1562$1,005$29,879,0032Disney / DreamWorks
5Gnomeo and Juliet$3,156,594127%3,03723$1,039$64,090,7003Disney
6Justin Bieber: Never Say Never$2,659,234285%2,810-308$946$56,235,7253Paramount
7Big Mommas: Like Father, Like Son$2,028,036203%2,8210$719$23,052,2792Fox
8The King's Speech$1,877,685165%2,385299$787$108,768,95614Weinstein Company
9Drive Angry$1,629,735--2,290--$712$1,629,7351Summit
10The Roommate$623,758146%1,726-434$361$34,501,3764Sony / Screen Gems
11True Grit (2010)$510,768150%1,222-243$418$165,696,11810Paramount
12No Strings Attached$469,03976%1,366-600$343$67,778,4286Paramount
13The Eagle$447,23953%1,568-728$285$17,201,8863Focus

Limited (100 — 999)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1The Fighter$402,342141%668-91$602$89,195,70212Paramount
2Black Swan$352,057138%617-39$571$102,600,63113Fox Searchlight
3Cedar Rapids$195,144210%13634$1,435$1,880,4103Fox Searchlight
4The Green Hornet$174,13741%667-598$261$96,147,5637Sony / Columbia
5The Rite$137,09067%545-503$252$31,968,2685Warner Bros. / New Line
6Biutiful$129,177124%18225$710$3,452,4959Roadside Attractions
7Sanctum$98,010-21%392-985$250$22,809,5404Universal
8The Mechanic$87,738-1%404-548$217$28,443,4185CBS Films
9127 Hours$83,51893%220-20$380$17,697,59917Fox Searchlight
10Little Fockers$62,550212%261-24$240$147,808,01010Universal
11The Company Men$62,377141%185-57$337$3,727,5826Weinstein Company
12Harry Potter and the Deathly Hallows: Part 1$62,25587%303-18$205$294,148,44815Warner Bros.
13The Chronicles of Narnia: The Voyage of the Dawn Treader$61,116133%248-16$246$103,603,89212Fox
14Blue Valentine (2010)$59,56253%167-68$357$9,073,7879Weinstein Company
15Yogi Bear$46,309-10%366-359$127$97,655,82811Warner Bros.
16The Tourist$44,162--194-30$228$67,385,87012Sony / Columbia
17The Dilemma$43,740231%243-50$180$48,334,3707Universal
18Gulliver's Travels (2010)$39,577147%204-31$194$42,322,77510Fox
19Season of the Witch$27,538699%17139$161$24,572,6578Relativity Media
20The Social Network$23,534144%269156$87$96,831,47522Sony / Columbia
21Winter's Bone$5,744234%135115$43$6,436,70738Roadside Attractions

Platform (1 — 99)

#TitleFri, Feb. 25 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,42117%500$908$21,956,75250Warner Bros. / IMAX
2Rabbit Hole$15,698105%835$189$2,025,77111Lionsgate
37 Khoon Maaf$15,259185%683$224$223,5782UTV Communications
4From Prada to Nada$13,80295%81-47$170$2,862,7275Lionsgate / Pantelion
5Unstoppable (2010)$10,275104%66-39$156$81,503,06916Fox
6Somewhere (2010)$8,262134%27-2$306$1,750,77110Focus
7Brotherhood (2010)$4,281510%21$2,141$13,7962Phase 4 Films
8Vidal Sassoon: The Movie$2,107-1%31$702$44,7903Phase 4 Films
9I Love You Phillip Morris$1,908607%156$127$1,949,54913Roadside Attractions
10Public Speaking$1,866--1--$1,866$6,6061Rialto
11Diary of a Country Priest (2011 re-issue)$1,820--1--$1,820$1,8201Rialto
12Immigration Tango$206-89%2-28$103$22,9312Roadside Attractions