'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sat, Feb. 26 2011

Wide (1000+)

#TitleSat, Feb. 26 2011LocationsAvg.TotalWks.Dist.
1Gnomeo and Juliet$6,363,197102%3,03723$2,095$70,453,8973Disney
2Unknown (2011)$5,889,18453%3,0430$1,935$40,150,5472Warner Bros.
3Hall Pass$5,663,99122%2,950--$1,920$10,297,0611Warner Bros. / New Line
4I Am Number Four$5,032,33459%3,1562$1,595$34,911,3372Disney / DreamWorks
5Just Go With It$4,916,00551%3,544-4$1,387$76,422,4893Sony / Columbia
6Justin Bieber: Never Say Never$4,155,42356%2,810-308$1,479$60,391,1483Paramount
7Big Mommas: Like Father, Like Son$3,723,10884%2,8210$1,320$26,775,3872Fox
8The King's Speech$3,656,06095%2,385299$1,533$112,425,01614Weinstein Company
9Drive Angry$2,182,26134%2,290--$953$3,811,9961Summit
10True Grit (2010)$976,73791%1,222-243$799$166,672,85510Paramount
11The Roommate$928,80249%1,726-434$538$35,430,1784Sony / Screen Gems
12The Eagle$705,08958%1,568-728$450$17,906,9753Focus
13No Strings Attached$661,87341%1,366-600$485$68,440,3016Paramount

Limited (100 — 999)

#TitleSat, Feb. 26 2011LocationsAvg.TotalWks.Dist.
1The Fighter$833,904107%668-91$1,248$90,029,60612Paramount
2Black Swan$663,86789%617-39$1,076$103,264,49813Fox Searchlight
3Cedar Rapids$338,44873%13634$2,489$2,218,8583Fox Searchlight
4The Green Hornet$311,68079%667-598$467$96,459,2437Sony / Columbia
5Biutiful$229,61778%18225$1,262$3,682,1129Roadside Attractions
6The Rite$213,45756%545-503$392$32,181,7255Warner Bros. / New Line
8127 Hours$147,42477%220-20$670$17,845,02317Fox Searchlight
9The Mechanic$140,33560%404-548$347$28,583,7535CBS Films
10Yogi Bear$120,001159%366-359$328$97,775,82911Warner Bros.
11Little Fockers$110,80577%261-24$425$147,918,81510Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$109,20979%248-16$440$103,713,10112Fox
13Harry Potter and the Deathly Hallows: Part 1$109,13475%303-18$360$294,257,58215Warner Bros.
14Blue Valentine (2010)$108,91783%167-68$652$9,182,7049Weinstein Company
15The Company Men$105,46069%185-57$570$3,833,0426Weinstein Company
16Gulliver's Travels (2010)$72,25383%204-31$354$42,395,02810Fox
17The Social Network$63,833171%269156$237$96,895,30822Sony / Columbia
18The Tourist$63,54244%194-30$328$67,449,41212Sony / Columbia
19The Dilemma$63,18044%243-50$260$48,397,5507Universal
20Winter's Bone$61,245966%135115$454$6,497,95238Roadside Attractions
21Season of the Witch$45,46365%17139$266$24,618,1208Relativity Media

Platform (1 — 99)

#TitleSat, Feb. 26 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$63,71940%500$1,274$22,020,47150Warner Bros. / IMAX
2Rabbit Hole$26,30868%835$317$2,052,07911Lionsgate
3From Prada to Nada$24,75979%81-47$306$2,887,4865Lionsgate / Pantelion
47 Khoon Maaf$19,72429%683$290$243,3022UTV Communications
5Unstoppable (2010)$17,08766%66-39$259$81,520,15616Fox
6Somewhere (2010)$13,01157%27-2$482$1,763,78210Focus
7Diary of a Country Priest (2011 re-issue)$3,62499%1--$3,624$5,4441Rialto
8Brotherhood (2010)$3,154-26%21$1,577$16,9502Phase 4 Films
9Vidal Sassoon: The Movie$3,14449%31$1,048$47,9343Phase 4 Films
10Public Speaking$3,08865%1--$3,088$9,6941Rialto
11I Love You Phillip Morris$2,96455%156$198$1,952,51313Roadside Attractions
12Immigration Tango$433110%2-28$217$23,3642Roadside Attractions