Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Sun, Feb. 27 2011

Wide (1000+)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1Gnomeo and Juliet$3,880,339-39%3,03723$1,278$74,334,2363Disney
2Hall Pass$3,238,313-43%2,950--$1,098$13,535,3741Warner Bros. / New Line
3Unknown (2011)$2,825,903-52%3,0430$929$42,976,4502Warner Bros.
4I Am Number Four$2,812,603-44%3,1562$891$37,723,9402Disney / DreamWorks
5Justin Bieber: Never Say Never$2,572,593-38%2,810-308$916$62,963,7413Paramount
6Just Go With It$2,364,577-52%3,544-4$667$78,787,0663Sony / Columbia
7Big Mommas: Like Father, Like Son$1,872,132-50%2,8210$664$28,647,5192Fox
8The King's Speech$1,806,014-51%2,385299$757$114,231,03014Weinstein Company
9Drive Angry$1,375,629-37%2,290--$601$5,187,6251Summit
10True Grit (2010)$459,587-53%1,222-243$376$167,132,44210Paramount
11The Eagle$434,849-38%1,568-728$277$18,341,8243Focus
12The Roommate$388,049-58%1,726-434$225$35,818,2274Sony / Screen Gems
13No Strings Attached$319,737-52%1,366-600$234$68,760,0386Paramount

Limited (100 — 999)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1The Fighter$339,857-59%668-91$509$90,369,46312Paramount
2Black Swan$311,920-53%617-39$506$103,576,41813Fox Searchlight
3The Green Hornet$178,078-43%667-598$267$96,637,3217Sony / Columbia
4Cedar Rapids$131,138-61%13634$964$2,349,9963Fox Searchlight
5The Rite$128,804-40%545-503$236$32,310,5295Warner Bros. / New Line
6Biutiful$101,706-56%18225$559$3,783,8189Roadside Attractions
7Sanctum$97,825-40%392-985$250$23,070,0454Universal
8The Mechanic$93,966-33%404-548$233$28,677,7195CBS Films
9Yogi Bear$81,564-32%366-359$223$97,857,39311Warner Bros.
10127 Hours$70,425-52%220-20$320$17,915,44817Fox Searchlight
11Harry Potter and the Deathly Hallows: Part 1$68,228-37%303-18$225$294,325,81015Warner Bros.
12The Chronicles of Narnia: The Voyage of the Dawn Treader$63,916-41%248-16$258$103,777,01712Fox
13Little Fockers$61,415-45%261-24$235$147,980,23010Universal
14The Company Men$47,597-55%185-57$257$3,880,6396Weinstein Company
15Gulliver's Travels (2010)$44,610-38%204-31$219$42,439,63810Fox
16Blue Valentine (2010)$41,307-62%167-68$247$9,224,0119Weinstein Company
17The Tourist$33,773-47%194-30$174$67,483,18512Sony / Columbia
18The Dilemma$32,805-48%243-50$135$48,430,3557Universal
19Season of the Witch$29,986-34%17139$175$24,648,1068Relativity Media
20The Social Network$22,589-65%269156$84$96,917,89722Sony / Columbia
21Winter's Bone$4,714-92%135115$35$6,502,66638Roadside Attractions

Platform (1 — 99)

#TitleSun, Feb. 27 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,505-40%500$770$22,058,97650Warner Bros. / IMAX
2From Prada to Nada$18,039-27%81-47$223$2,905,5255Lionsgate / Pantelion
3Rabbit Hole$11,028-58%835$133$2,063,10711Lionsgate
47 Khoon Maaf$9,972-49%683$147$253,2742UTV Communications
5Unstoppable (2010)$8,265-52%66-39$125$81,528,42116Fox
6Somewhere (2010)$4,634-64%27-2$172$1,768,41610Focus
7Diary of a Country Priest (2011 re-issue)$2,230-38%1--$2,230$7,6741Rialto
8I Love You Phillip Morris$1,665-44%156$111$1,954,17813Roadside Attractions
9Vidal Sassoon: The Movie$1,405-55%31$468$49,3393Phase 4 Films
10Public Speaking$1,306-58%1--$1,306$11,0001Rialto
11Brotherhood (2010)$1,010-68%21$505$17,9602Phase 4 Films
12Immigration Tango$4483%2-28$224$23,8122Roadside Attractions