Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Mon, Feb. 28 2011

Wide (1000+)

#TitleMon, Feb. 28 2011LocationsAvg.TotalWks.Dist.
1Hall Pass$1,102,332-66%2,950--$374$14,637,7061Warner Bros. / New Line
2Unknown (2011)$844,012-70%3,0430$277$43,820,4622Warner Bros.
3I Am Number Four$755,012-73%3,1562$239$38,478,9522Disney / DreamWorks
4The King's Speech$731,453-59%2,385299$307$114,962,48314Weinstein Company
5Just Go With It$670,486-72%3,544-4$189$79,457,5523Sony / Columbia
6Gnomeo and Juliet$594,701-85%3,03723$196$74,928,9373Disney
7Drive Angry$429,280-69%2,290--$187$5,616,9051Summit
8Justin Bieber: Never Say Never$336,477-87%2,810-308$120$63,300,2183Paramount
9Big Mommas: Like Father, Like Son$336,105-82%2,8210$119$28,983,6242Fox
10True Grit (2010)$140,440-69%1,222-243$115$167,272,88210Paramount
11The Eagle$131,133-70%1,568-728$84$18,472,9573Focus
12No Strings Attached$120,100-62%1,366-600$88$68,880,1386Paramount
13The Roommate$110,533-72%1,726-434$64$35,928,7604Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Feb. 28 2011LocationsAvg.TotalWks.Dist.
1The Fighter$137,808-59%668-91$206$90,507,27112Paramount
2Black Swan$130,149-58%617-39$211$103,706,56713Fox Searchlight
3Cedar Rapids$51,855-60%13634$381$2,401,8513Fox Searchlight
4The Green Hornet$45,878-74%667-598$69$96,683,1997Sony / Columbia
5The Rite$38,126-70%545-503$70$32,348,6555Warner Bros. / New Line
6Biutiful$37,011-64%18124$204$3,820,8299Roadside Attractions
7The Mechanic$34,200-64%404-548$85$28,711,9195CBS Films
8Sanctum$33,320-66%392-985$85$23,103,3654Universal
9127 Hours$26,303-63%220-20$120$17,941,75117Fox Searchlight
10Blue Valentine (2010)$19,616-53%167-68$117$9,243,6279Weinstein Company
11Harry Potter and the Deathly Hallows: Part 1$17,931-74%303-18$59$294,343,74115Warner Bros.
12The Company Men$16,763-65%185-57$91$3,897,4026Weinstein Company
13Yogi Bear$16,313-80%366-359$45$97,873,70611Warner Bros.
14The Chronicles of Narnia: The Voyage of the Dawn Treader$15,885-75%248-16$64$103,792,90212Fox
15Little Fockers$11,745-81%261-24$45$147,991,97510Universal
16The Social Network$11,455-49%269156$43$96,929,35222Sony / Columbia
17The Dilemma$10,935-67%243-50$45$48,441,2907Universal
18Season of the Witch$9,338-69%17139$55$24,657,4448Relativity Media
19Gulliver's Travels (2010)$7,622-83%204-31$37$42,447,26010Fox
20Winter's Bone$1,992-58%135115$15$6,504,65838Roadside Attractions

Platform (1 — 99)

#TitleMon, Feb. 28 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$18,437-52%500$369$22,077,41350Warner Bros. / IMAX
2Rabbit Hole$5,482-50%835$66$2,068,58911Lionsgate
3From Prada to Nada$4,690-74%81-47$58$2,910,2155Lionsgate / Pantelion
4Somewhere (2010)$3,472-25%27-2$129$1,771,88810Focus
5Unstoppable (2010)$2,251-73%66-39$34$81,530,67216Fox
67 Khoon Maaf$1,868-81%683$27$255,1422UTV Communications
7Vidal Sassoon: The Movie$1,140-19%31$380$50,4793Phase 4 Films
8I Love You Phillip Morris$862-48%156$57$1,954,02413Roadside Attractions
9Immigration Tango$219-51%2-28$110$24,0312Roadside Attractions
10Brotherhood (2010)$203-80%21$102$18,1632Phase 4 Films