Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Fri, Mar. 4 2011

Wide (1000+)

#TitleFri, Mar. 4 2011LocationsAvg.TotalWks.Dist.
1Rango$9,608,091--3,917--$2,453$9,608,0911Paramount
2The Adjustment Bureau$6,730,885--2,840--$2,370$6,730,8851Universal
3Beastly$3,613,400--1,952--$1,851$3,613,4001CBS Films
4Hall Pass$2,697,396158%2,9500$914$20,683,1512Warner Bros. / New Line
5Just Go With It$1,935,481172%2,920-624$663$83,635,5514Sony / Columbia
6Unknown (2011)$1,852,387122%2,913-130$636$48,361,6513Warner Bros.
7The King's Speech$1,628,536117%2,240-145$727$118,944,41315Weinstein Company
8I Am Number Four$1,609,965129%2,903-253$555$42,348,3813Disney / DreamWorks
9Gnomeo and Juliet$1,517,172152%2,984-53$508$78,299,1824Disney
10Take Me Home Tonight$1,250,836--2,003--$624$1,250,8361Relativity Media
11Justin Bieber: Never Say Never$1,240,790219%2,254-556$550$65,792,2014Paramount
12Big Mommas: Like Father, Like Son$811,374170%1,642-1179$494$30,781,0523Fox
13Drive Angry$606,29067%2,2900$265$7,484,5822Summit

Limited (100 — 999)

#TitleFri, Mar. 4 2011LocationsAvg.TotalWks.Dist.
1The Fighter$281,961118%575-93$490$91,201,11013Paramount
2Black Swan$275,657117%68164$405$104,382,19714Fox Searchlight
3True Grit (2010)$256,92580%725-497$354$167,962,62511Paramount
4Cedar Rapids$209,441266%23599$891$2,779,3524Fox Searchlight
5The Roommate$182,45867%606-1120$301$36,442,7415Sony / Screen Gems
6No Strings Attached$116,547-14%425-941$274$69,406,0207Paramount
7The Eagle$75,010-45%327-1241$229$18,953,0524Focus
8Biutiful$67,18860%146-36$460$4,025,75010Roadside Attractions
9Yogi Bear$61,064287%266-100$230$97,986,41512Warner Bros.
10The Green Hornet$58,51625%269-398$218$96,878,5868Sony / Columbia
11Little Fockers$46,410174%221-40$210$148,088,04011Universal
12The Rite$45,37321%201-344$226$32,509,9206Warner Bros. / New Line
13127 Hours$36,54461%135-85$271$18,050,46718Fox Searchlight
14The Chronicles of Narnia: The Voyage of the Dawn Treader$36,429112%185-63$197$103,880,20513Fox
15Harry Potter and the Deathly Hallows: Part 1$36,29066%208-95$174$294,440,02916Warner Bros.
16The Tourist$28,152--142-52$198$67,567,79613Sony / Columbia
17The Company Men$23,81915%112-73$213$3,986,5087Weinstein Company
18Gulliver's Travels (2010)$21,836135%156-48$140$42,495,12511Fox
19The Mechanic$17,853-44%109-295$164$28,829,9986CBS Films
20Season of the Witch$14,98747%109-62$137$24,702,4389Relativity Media

Platform (1 — 99)

#TitleFri, Mar. 4 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$34,76745%49-1$710$22,184,73051Warner Bros. / IMAX
2Blue Valentine (2010)$25,9908%96-71$271$9,338,81610Weinstein Company
3happythankyoumoreplease$9,930--2--$4,965$9,9301Anchor Bay Films
4Rabbit Hole$7,393-8%55-28$134$2,098,62812Lionsgate
5From Prada to Nada$3,186-26%35-46$91$2,926,5146Lionsgate / Pantelion
6Diary of a Country Priest (2011 re-issue)$2,341--10$2,341$17,2492Rialto
7Winter's Bone$2,072-5%13-122$159$6,512,89939Roadside Attractions
87 Khoon Maaf$1,659-33%15-53$111$264,9883UTV Communications
9Vidal Sassoon: The Movie$1,36914%41$342$55,3894Phase 4 Films
10I Love You Phillip Morris$1,34418%13-2$103$1,959,73614Roadside Attractions
11Public Speaking$1,213--10$1,213$18,2332Rialto
12Brotherhood (2010)$80-73%1-1$80$19,2913Phase 4 Films