Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Mar. 6 2011

Wide (1000+)

#TitleSun, Mar. 6 2011LocationsAvg.TotalWks.Dist.
1Rango$11,868,857-29%3,917--$3,030$38,079,3231Paramount
2The Adjustment Bureau$5,339,200-41%2,840--$1,880$21,157,7301Universal
3Hall Pass$2,385,116-37%2,9500$809$26,846,8082Warner Bros. / New Line
4Gnomeo and Juliet$2,293,052-33%2,984-53$768$84,022,3254Disney
5Beastly$2,222,247-45%1,952--$1,138$9,851,1021CBS Films
6The King's Speech$1,746,493-39%2,240-145$780$123,546,10415Weinstein Company
7Unknown (2011)$1,676,026-44%2,913-130$575$53,029,4963Warner Bros.
8Just Go With It$1,546,938-48%2,920-624$530$88,131,3164Sony / Columbia
9I Am Number Four$1,511,263-43%2,903-253$521$46,488,6063Disney / DreamWorks
10Justin Bieber: Never Say Never$1,163,695-38%2,254-556$516$68,828,5394Paramount
11Take Me Home Tonight$884,920-33%2,003--$442$3,464,6791Relativity Media
12Big Mommas: Like Father, Like Son$824,747-50%1,642-1179$502$33,250,8353Fox
13Drive Angry$650,506-33%2,2900$284$9,103,9512Summit

Limited (100 — 999)

#TitleSun, Mar. 6 2011LocationsAvg.TotalWks.Dist.
1The Fighter$306,911-42%575-93$534$92,037,54613Paramount
2Black Swan$283,466-37%68164$416$105,118,88614Fox Searchlight
3True Grit (2010)$254,887-45%725-497$352$168,681,08811Paramount
4Cedar Rapids$241,005-35%23599$1,026$3,391,0354Fox Searchlight
5The Roommate$117,626-59%606-1120$194$36,845,7725Sony / Screen Gems
6No Strings Attached$91,498-44%425-941$215$69,659,7947Paramount
7Biutiful$83,201-33%146-36$570$4,232,81810Roadside Attractions
8The Eagle$76,171-33%327-1241$233$19,143,4224Focus
9Yogi Bear$62,173-41%266-100$234$98,153,68112Warner Bros.
10The Green Hornet$55,872-46%269-398$208$97,037,5918Sony / Columbia
11Harry Potter and the Deathly Hallows: Part 1$49,418-32%208-95$238$294,562,16216Warner Bros.
12Little Fockers$48,620-41%221-40$220$148,219,53511Universal
13The Rite$43,110-38%201-344$214$32,622,5196Warner Bros. / New Line
14The Chronicles of Narnia: The Voyage of the Dawn Treader$42,968-40%185-63$232$103,994,95413Fox
15127 Hours$33,082-38%135-85$245$18,136,89918Fox Searchlight
16Gulliver's Travels (2010)$30,969-33%156-48$199$42,572,63911Fox
17The Company Men$28,854-31%112-73$258$4,057,4397Weinstein Company
18The Tourist$22,867-44%142-52$161$67,631,15713Sony / Columbia
19The Mechanic$20,293-33%109-295$186$28,805,3346CBS Films
20Season of the Witch$16,583-35%109-62$152$24,744,4169Relativity Media

Platform (1 — 99)

#TitleSun, Mar. 6 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,485-12%49-1$928$22,282,07351Warner Bros. / IMAX
2Blue Valentine (2010)$28,335-32%96-71$295$9,408,65210Weinstein Company
3happythankyoumoreplease$13,46715%2--$6,734$35,0631Anchor Bay Films
4Rabbit Hole$9,265-23%55-28$168$2,119,97312Lionsgate
5From Prada to Nada$6,4284%35-46$184$2,939,1286Lionsgate / Pantelion
6Winter's Bone$2,896-33%13-122$223$6,520,14539Roadside Attractions
7Diary of a Country Priest (2011 re-issue)$2,284-30%10$2,284$22,8112Rialto
8Public Speaking$2,182-28%10$2,182$23,4582Rialto
9Vidal Sassoon: The Movie$2,111-11%41$528$59,8774Phase 4 Films
10I Love You Phillip Morris$1,718-29%13-2$132$1,963,87714Roadside Attractions
117 Khoon Maaf$1,326-44%15-53$88$268,6623UTV Communications
12Brotherhood (2010)$13946%1-1$139$19,5253Phase 4 Films