Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Mon, Mar. 7 2011

Wide (1000+)

#TitleMon, Mar. 7 2011LocationsAvg.TotalWks.Dist.
1Rango$2,110,186-82%3,917--$539$40,189,5091Paramount
2The Adjustment Bureau$1,490,225-72%2,840--$525$22,647,9551Universal
3Hall Pass$766,442-68%2,9500$260$27,613,2502Warner Bros. / New Line
4Beastly$530,173-76%1,952--$272$10,381,2751CBS Films
5Unknown (2011)$483,369-71%2,913-130$166$53,512,8653Warner Bros.
6The King's Speech$454,968-74%2,240-145$203$124,001,07215Weinstein Company
7I Am Number Four$424,814-72%2,903-253$146$46,913,4203Disney / DreamWorks
8Just Go With It$421,249-73%2,920-624$144$88,552,5654Sony / Columbia
9Gnomeo and Juliet$389,976-83%2,984-53$131$84,412,3014Disney
10Take Me Home Tonight$318,529-64%2,003--$159$3,783,2081Relativity Media
11Drive Angry$228,025-65%2,2900$100$9,331,9762Summit
12Justin Bieber: Never Say Never$205,521-82%2,254-556$91$69,034,0604Paramount
13Big Mommas: Like Father, Like Son$168,329-80%1,642-1179$103$33,419,1643Fox

Limited (100 — 999)

#TitleMon, Mar. 7 2011LocationsAvg.TotalWks.Dist.
1Black Swan$85,597-70%68164$126$105,204,48314Fox Searchlight
2The Fighter$77,398-75%575-93$135$92,114,94413Paramount
3Cedar Rapids$70,017-71%23599$298$3,461,0524Fox Searchlight
4True Grit (2010)$68,592-73%725-497$95$168,749,68011Paramount
5The Roommate$39,240-67%606-1120$65$36,885,0125Sony / Screen Gems
6No Strings Attached$35,152-62%425-941$83$69,694,9467Paramount
7The Eagle$23,252-69%327-1241$71$19,166,6744Focus
8Biutiful$21,462-74%145-36$148$4,254,28010Roadside Attractions
9The Green Hornet$16,111-71%269-398$60$97,053,7028Sony / Columbia
10Harry Potter and the Deathly Hallows: Part 1$13,343-73%208-95$64$294,575,50516Warner Bros.
11The Rite$12,502-71%201-344$62$32,635,0216Warner Bros. / New Line
12Little Fockers$12,155-75%221-40$55$148,231,69011Universal
13Yogi Bear$11,813-81%266-100$44$98,165,49412Warner Bros.
14127 Hours$11,159-66%135-85$83$18,148,05818Fox Searchlight
15The Chronicles of Narnia: The Voyage of the Dawn Treader$10,741-75%185-63$58$104,005,69513Fox
16The Company Men$8,747-70%112-73$78$4,066,1867Weinstein Company
17The Mechanic$6,452-68%109-295$59$28,886,9866CBS Films
18Gulliver's Travels (2010)$6,395-79%156-48$41$42,579,03411Fox
19Season of the Witch$5,804-65%109-62$53$24,750,2209Relativity Media

Platform (1 — 99)

#TitleMon, Mar. 7 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$25,484-44%49-1$520$22,307,55751Warner Bros. / IMAX
2Blue Valentine (2010)$8,818-69%96-71$92$9,417,47010Weinstein Company
3Rabbit Hole$2,923-68%55-28$53$2,122,89612Lionsgate
4happythankyoumoreplease$2,018-85%2--$1,009$37,0811Anchor Bay Films
5I Love You Phillip Morris$1,457-15%13-2$112$1,965,33414Roadside Attractions
6From Prada to Nada$1,359-79%35-46$39$2,940,4876Lionsgate / Pantelion
7Vidal Sassoon: The Movie$1,218-42%41$305$61,0954Phase 4 Films
8Winter's Bone$748-74%13-122$58$6,520,89339Roadside Attractions
97 Khoon Maaf$308-77%15-53$21$268,9703UTV Communications
10Brotherhood (2010)$41-71%1-1$41$19,5663Phase 4 Films