Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Wed, Mar. 9 2011

Wide (1000+)

#TitleWed, Mar. 9 2011LocationsAvg.TotalWks.Dist.
1Rango$1,626,655-20%3,917--$415$43,837,5091Paramount
2The Adjustment Bureau$1,278,525-24%2,840--$450$25,616,2801Universal
3Hall Pass$696,282-15%2,9500$236$29,127,8832Warner Bros. / New Line
4Unknown (2011)$457,183-19%2,913-130$157$54,531,2673Warner Bros.
5Beastly$428,151-30%1,952--$219$11,424,5211CBS Films
6Just Go With It$424,460-18%2,920-624$145$89,495,9354Sony / Columbia
7The King's Speech$417,505-17%2,240-145$186$124,923,59215Weinstein Company
8I Am Number Four$387,545-16%2,903-253$133$47,764,6923Disney / DreamWorks
9Gnomeo and Juliet$317,859-18%2,984-53$107$85,118,8144Disney
10Take Me Home Tonight$270,461-12%2,003--$135$4,360,5381Relativity Media
11Drive Angry$206,241-20%2,2900$90$9,797,2372Summit
12Justin Bieber: Never Say Never$160,344-19%2,254-556$71$69,392,9004Paramount
13Big Mommas: Like Father, Like Son$134,059-22%1,642-1179$82$33,724,5583Fox

Limited (100 — 999)

#TitleWed, Mar. 9 2011LocationsAvg.TotalWks.Dist.
1Black Swan$87,850-10%68164$129$105,389,45914Fox Searchlight
2The Fighter$75,371-6%575-93$131$92,270,35213Paramount
3Cedar Rapids$68,543-10%23599$292$3,605,7784Fox Searchlight
4True Grit (2010)$63,571-5%725-497$88$168,880,05911Paramount
5No Strings Attached$39,177-7%425-941$92$69,776,0827Paramount
6The Roommate$33,729-19%606-1120$56$36,960,3175Sony / Screen Gems
7The Eagle$26,0120%327-1241$80$19,218,7374Focus
8Biutiful$25,342-16%145-36$175$4,309,84410Roadside Attractions
9The Green Hornet$15,984-8%269-398$59$97,087,1208Sony / Columbia
10The Rite$12,466-3%201-344$62$32,660,3386Warner Bros. / New Line
11Little Fockers$12,045-10%221-40$55$148,257,07011Universal
12Harry Potter and the Deathly Hallows: Part 1$11,916-6%208-95$57$294,600,09716Warner Bros.
13The Chronicles of Narnia: The Voyage of the Dawn Treader$11,288-7%185-63$61$104,029,14913Fox
14127 Hours$11,141-16%135-85$83$18,172,38918Fox Searchlight
15Yogi Bear$10,945-15%266-100$41$98,189,31512Warner Bros.
16The Company Men$10,844-6%112-73$97$4,088,5637Weinstein Company
17The Mechanic$6,204-20%109-295$57$28,900,9186CBS Films
18Season of the Witch$5,680-10%109-62$52$24,762,2029Relativity Media
19Gulliver's Travels (2010)$5,623-23%156-48$36$42,591,92911Fox

Platform (1 — 99)

#TitleWed, Mar. 9 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$25,63513%49-1$523$22,355,92951Warner Bros. / IMAX
2Blue Valentine (2010)$10,914-7%96-71$114$9,440,09510Weinstein Company
3Rabbit Hole$3,85920%55-28$70$2,129,97812Lionsgate
4happythankyoumoreplease$2,20012%2--$1,100$41,2431Anchor Bay Films
5From Prada to Nada$1,9390%35-46$55$2,944,3566Lionsgate / Pantelion
6I Love You Phillip Morris$1,491-23%13-2$115$1,968,75514Roadside Attractions
7Vidal Sassoon: The Movie$96231%41$241$62,7904Phase 4 Films
8Winter's Bone$80737%13-122$62$6,522,29139Roadside Attractions
97 Khoon Maaf$293-54%15-53$20$269,9023UTV Communications
10Brotherhood (2010)$39-44%1-1$39$19,6753Phase 4 Films