'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Wed, Mar. 9 2011

Wide (1000+)

#TitleWed, Mar. 9 2011LocationsAvg.TotalWks.Dist.
2The Adjustment Bureau$1,278,525-24%2,840--$450$25,616,2801Universal
3Hall Pass$696,282-15%2,9500$236$29,127,8832Warner Bros. / New Line
4Unknown (2011)$457,183-19%2,913-130$157$54,531,2673Warner Bros.
5Beastly$428,151-30%1,952--$219$11,424,5211CBS Films
6Just Go With It$424,460-18%2,920-624$145$89,495,9354Sony / Columbia
7The King's Speech$417,505-17%2,240-145$186$124,923,59215Weinstein Company
8I Am Number Four$387,545-16%2,903-253$133$47,764,6923Disney / DreamWorks
9Gnomeo and Juliet$317,859-18%2,984-53$107$85,118,8144Disney
10Take Me Home Tonight$270,461-12%2,003--$135$4,360,5381Relativity Media
11Drive Angry$206,241-20%2,2900$90$9,797,2372Summit
12Justin Bieber: Never Say Never$160,344-19%2,254-556$71$69,392,9004Paramount
13Big Mommas: Like Father, Like Son$134,059-22%1,642-1179$82$33,724,5583Fox

Limited (100 — 999)

#TitleWed, Mar. 9 2011LocationsAvg.TotalWks.Dist.
1Black Swan$87,850-10%68164$129$105,389,45914Fox Searchlight
2The Fighter$75,371-6%575-93$131$92,270,35213Paramount
3Cedar Rapids$68,543-10%23599$292$3,605,7784Fox Searchlight
4True Grit (2010)$63,571-5%725-497$88$168,880,05911Paramount
5No Strings Attached$39,177-7%425-941$92$69,776,0827Paramount
6The Roommate$33,729-19%606-1120$56$36,960,3175Sony / Screen Gems
7The Eagle$26,0120%327-1241$80$19,218,7374Focus
8Biutiful$25,342-16%145-36$175$4,309,84410Roadside Attractions
9The Green Hornet$15,984-8%269-398$59$97,087,1208Sony / Columbia
10The Rite$12,466-3%201-344$62$32,660,3386Warner Bros. / New Line
11Little Fockers$12,045-10%221-40$55$148,257,07011Universal
12Harry Potter and the Deathly Hallows: Part 1$11,916-6%208-95$57$294,600,09716Warner Bros.
13The Chronicles of Narnia: The Voyage of the Dawn Treader$11,288-7%185-63$61$104,029,14913Fox
14127 Hours$11,141-16%135-85$83$18,172,38918Fox Searchlight
15Yogi Bear$10,945-15%266-100$41$98,189,31512Warner Bros.
16The Company Men$10,844-6%112-73$97$4,088,5637Weinstein Company
17The Mechanic$6,204-20%109-295$57$28,900,9186CBS Films
18Season of the Witch$5,680-10%109-62$52$24,762,2029Relativity Media
19Gulliver's Travels (2010)$5,623-23%156-48$36$42,591,92911Fox

Platform (1 — 99)

#TitleWed, Mar. 9 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$25,63513%49-1$523$22,355,92951Warner Bros. / IMAX
2Blue Valentine (2010)$10,914-7%96-71$114$9,440,09510Weinstein Company
3Rabbit Hole$3,85920%55-28$70$2,129,97812Lionsgate
4happythankyoumoreplease$2,20012%2--$1,100$41,2431Anchor Bay Films
5From Prada to Nada$1,9390%35-46$55$2,944,3566Lionsgate / Pantelion
6I Love You Phillip Morris$1,491-23%13-2$115$1,968,75514Roadside Attractions
7Vidal Sassoon: The Movie$96231%41$241$62,7904Phase 4 Films
8Winter's Bone$80737%13-122$62$6,522,29139Roadside Attractions
97 Khoon Maaf$293-54%15-53$20$269,9023UTV Communications
10Brotherhood (2010)$39-44%1-1$39$19,6753Phase 4 Films