Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Mar. 10 2011

Wide (1000+)

#TitleThu, Mar. 10 2011LocationsAvg.TotalWks.Dist.
1Rango$1,765,7459%3,917--$451$45,603,2541Paramount
2The Adjustment Bureau$1,375,9808%2,840--$485$26,992,2601Universal
3Hall Pass$703,3861%2,9500$238$29,831,2692Warner Bros. / New Line
4The King's Speech$513,53123%2,240-145$229$125,437,12315Weinstein Company
5Unknown (2011)$513,23912%2,913-130$176$55,044,5063Warner Bros.
6Just Go With It$485,64614%2,920-624$166$89,981,5814Sony / Columbia
7Beastly$465,8809%1,952--$239$11,890,4011CBS Films
8I Am Number Four$430,71711%2,903-253$148$48,195,4093Disney / DreamWorks
9Gnomeo and Juliet$366,29615%2,984-53$123$85,485,1104Disney
10Take Me Home Tonight$258,315-4%2,003--$129$4,618,8531Relativity Media
11Drive Angry$206,5520%2,2900$90$10,003,7892Summit
12Justin Bieber: Never Say Never$183,91115%2,254-556$82$69,576,8114Paramount
13Big Mommas: Like Father, Like Son$131,896-2%1,642-1179$80$33,856,4543Fox

Limited (100 — 999)

#TitleThu, Mar. 10 2011LocationsAvg.TotalWks.Dist.
1Black Swan$98,25412%68164$144$105,487,71314Fox Searchlight
2The Fighter$84,85313%575-93$148$92,355,20513Paramount
3True Grit (2010)$76,40320%725-497$105$168,956,46211Paramount
4Cedar Rapids$70,5163%23599$300$3,676,2944Fox Searchlight
5No Strings Attached$39,6921%425-941$93$69,815,7747Paramount
6The Roommate$37,84412%606-1120$62$36,998,1615Sony / Screen Gems
7Biutiful$27,6369%145-36$191$4,337,48010Roadside Attractions
8The Eagle$25,9140%327-1241$79$19,244,6514Focus
9The Green Hornet$16,3472%269-398$61$97,103,4678Sony / Columbia
10Harry Potter and the Deathly Hallows: Part 1$14,65623%208-95$70$294,614,75316Warner Bros.
11The Company Men$14,09730%112-73$126$4,102,6607Weinstein Company
12127 Hours$13,81024%135-85$102$18,186,19918Fox Searchlight
13Little Fockers$13,36511%221-40$60$148,270,43511Universal
14The Chronicles of Narnia: The Voyage of the Dawn Treader$13,26117%185-63$72$104,042,41013Fox
15Yogi Bear$12,14811%266-100$46$98,201,46312Warner Bros.
16The Rite$11,968-4%201-344$60$32,672,3066Warner Bros. / New Line
17The Mechanic$7,91528%109-295$73$28,908,8336CBS Films
18Gulliver's Travels (2010)$7,25429%156-48$47$42,599,18311Fox
19Season of the Witch$6,24810%109-62$57$24,768,4509Relativity Media

Platform (1 — 99)

#TitleThu, Mar. 10 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$35,11437%49-1$717$22,391,04351Warner Bros. / IMAX
2Blue Valentine (2010)$13,42423%96-71$140$9,453,51910Weinstein Company
3Rabbit Hole$4,0004%55-28$73$2,133,97812Lionsgate
4happythankyoumoreplease$1,965-11%2--$983$43,2081Anchor Bay Films
5From Prada to Nada$1,919-1%35-46$55$2,946,2756Lionsgate / Pantelion
6I Love You Phillip Morris$1,288-14%13-2$99$1,970,04314Roadside Attractions
7Vidal Sassoon: The Movie$930-3%41$233$63,7114Phase 4 Films
8Winter's Bone$577-29%13-122$44$6,522,86839Roadside Attractions
97 Khoon Maaf$3054%15-53$20$270,2073UTV Communications
10Brotherhood (2010)$4721%1-1$47$19,7223Phase 4 Films