Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Mon, Mar. 14 2011

Wide (1000+)

#TitleMon, Mar. 14 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$3,044,610-65%3,417--$891$38,617,7971Sony / Columbia
2Rango$2,294,134-67%3,9236$585$70,500,2352Paramount
3Red Riding Hood$1,196,151-64%3,030--$395$15,201,4861Warner Bros.
4The Adjustment Bureau$1,024,920-65%2,8477$360$39,614,5152Universal
5Mars Needs Moms$740,274-64%3,117--$237$7,654,7621Disney
6Hall Pass$547,445-59%2,555-395$214$35,389,7343Warner Bros. / New Line
7Gnomeo and Juliet$503,058-55%2,585-399$195$89,605,4235Disney
8Beastly$477,696-60%1,9597$244$17,389,3292CBS Films
9Just Go With It$389,248-60%2,398-522$162$94,390,0955Sony / Columbia
10The King's Speech$339,644-64%1,768-472$192$129,349,87916Weinstein Company
11Unknown (2011)$331,379-61%2,203-710$150$58,742,2244Warner Bros.
12I Am Number Four$265,789-56%2,005-898$133$50,721,5124Disney / DreamWorks
13Justin Bieber: Never Say Never$182,702-54%1,247-1007$147$71,138,3435Paramount
14Take Me Home Tonight$178,074-49%2,0030$89$6,069,1662Relativity Media

Limited (100 — 999)

#TitleMon, Mar. 14 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$121,992-64%931-711$131$35,284,9504Fox
2Cedar Rapids$91,633-64%394159$233$4,688,9655Fox Searchlight
3Yogi Bear$61,084-57%404138$151$98,738,88813Warner Bros.
4The Fighter$55,527-62%463-112$120$92,986,81514Paramount
5Black Swan$47,302-59%337-344$140$105,975,51915Fox Searchlight
6The Green Hornet$42,364-56%30940$137$97,527,5939Sony / Columbia
7Drive Angry$38,321-56%551-1739$70$10,346,3723Summit
8True Grit (2010)$36,729-64%401-324$92$169,418,13412Paramount
9No Strings Attached$21,512-54%254-171$85$70,023,9228Paramount
10Biutiful$18,781-65%114-31$165$4,539,09311Roadside Attractions
11The Chronicles of Narnia: The Voyage of the Dawn Treader$11,557-50%123-62$94$104,132,69614Fox
12Little Fockers$11,505-63%177-44$65$148,395,28512Universal
13Harry Potter and the Deathly Hallows: Part 1$10,183-65%122-86$83$294,723,79117Warner Bros.

Platform (1 — 99)

#TitleMon, Mar. 14 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$37,8570%490$773$22,555,93152Warner Bros. / IMAX
2Jane Eyre (2011)$17,483-70%4--$4,371$200,3681Focus
3Kill the Irishman$14,530-64%5--$2,906$159,9601Anchor Bay Films
4Gulliver's Travels (2010)$9,653-34%99-57$98$42,655,32912Fox
5127 Hours$7,039-51%79-56$89$18,243,62519Fox Searchlight
6The Rite$6,937-54%85-116$82$32,729,4667Warner Bros. / New Line
7Blue Valentine (2010)$6,574-61%60-36$110$9,521,00211Weinstein Company
8The Eagle$6,476-51%99-228$65$19,299,4585Focus
9happythankyoumoreplease$5,653-65%1917$298$100,2612Anchor Bay Films
10The Company Men$4,802-63%63-49$76$4,160,2918Weinstein Company
11Season of the Witch$3,756-54%54-55$70$24,798,00510Relativity Media
12Rabbit Hole$3,452-57%38-17$91$2,163,01013Lionsgate
13The Mechanic$2,477-64%42-67$59$28,933,7317CBS Films
14From Prada to Nada$1,459-64%33-2$44$2,959,2407Lionsgate / Pantelion
15Vidal Sassoon: The Movie$1,126-58%40$282$73,0055Phase 4 Films
16I Love You Phillip Morris$1,043-68%12-1$87$1,979,86015Roadside Attractions
17Winter's Bone$468-62%9-4$52$6,527,91640Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$157-92%1--$157$28,93015Argot Pictures