Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Tue, Mar. 15 2011

Wide (1000+)

#TitleTue, Mar. 15 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$3,001,655-1%3,417--$878$41,619,4521Sony / Columbia
2Rango$2,500,2459%3,9236$637$73,000,4802Paramount
3Red Riding Hood$1,376,17315%3,030--$454$16,577,6591Warner Bros.
4The Adjustment Bureau$1,281,15025%2,8477$450$40,895,6652Universal
5Mars Needs Moms$940,60427%3,117--$302$8,595,3661Disney
6Hall Pass$629,27515%2,555-395$246$36,019,0093Warner Bros. / New Line
7Gnomeo and Juliet$616,32423%2,585-399$238$90,221,7475Disney
8Beastly$610,74728%1,9597$312$18,000,0762CBS Films
9Just Go With It$501,80529%2,398-522$209$94,891,9005Sony / Columbia
10The King's Speech$412,56221%1,768-472$233$129,762,44116Weinstein Company
11Unknown (2011)$407,03223%2,303-610$177$59,149,2564Warner Bros.
12I Am Number Four$315,29819%2,005-898$157$51,036,8104Disney / DreamWorks
13Justin Bieber: Never Say Never$225,67224%1,247-1007$181$71,364,0155Paramount
14Take Me Home Tonight$187,9856%2,0030$94$6,257,1512Relativity Media

Limited (100 — 999)

#TitleTue, Mar. 15 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$150,17023%931-711$161$35,435,1204Fox
2Cedar Rapids$104,24814%394159$265$4,793,2135Fox Searchlight
3Yogi Bear$87,96044%404138$218$98,826,84813Warner Bros.
4The Fighter$65,04717%463-112$140$93,051,86214Paramount
5Black Swan$56,65220%337-344$168$106,032,17115Fox Searchlight
6The Green Hornet$52,87625%30940$171$97,580,4699Sony / Columbia
7Drive Angry$43,37213%551-1739$79$10,389,7443Summit
8True Grit (2010)$41,66213%401-324$104$169,459,79612Paramount
9No Strings Attached$28,76834%254-171$113$70,052,6908Paramount
10Biutiful$24,10028%114-31$211$4,563,19311Roadside Attractions
11Little Fockers$15,04531%177-44$85$148,410,33012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$13,62218%123-62$111$104,146,31814Fox
13Harry Potter and the Deathly Hallows: Part 1$11,91417%122-86$98$294,735,70517Warner Bros.

Platform (1 — 99)

#TitleTue, Mar. 15 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$44,90219%490$916$22,600,83352Warner Bros. / IMAX
2Jane Eyre (2011)$17,196-2%4--$4,299$217,5641Focus
3Kill the Irishman$12,720-12%5--$2,544$172,6791Anchor Bay Films
4Gulliver's Travels (2010)$11,88523%99-57$120$42,667,21412Fox
5127 Hours$8,08415%79-56$102$18,251,70919Fox Searchlight
6Blue Valentine (2010)$7,66817%60-36$128$9,528,67011Weinstein Company
7happythankyoumoreplease$7,39131%1917$389$107,6522Anchor Bay Films
8The Eagle$7,21311%99-228$73$19,306,6715Focus
9The Rite$6,701-3%85-116$79$32,736,1677Warner Bros. / New Line
10The Company Men$6,51336%63-49$103$4,166,8048Weinstein Company
11Season of the Witch$4,17011%54-55$77$24,802,17510Relativity Media
12The Mechanic$3,42938%42-67$82$28,937,1607CBS Films
13Rabbit Hole$3,168-8%38-17$83$2,166,17813Lionsgate
14I Love You Phillip Morris$1,75768%12-1$146$1,981,61715Roadside Attractions
15From Prada to Nada$1,4781%33-2$45$2,960,7187Lionsgate / Pantelion
16Vidal Sassoon: The Movie$982-13%51$196$73,9875Phase 4 Films
17Winter's Bone$53314%9-4$59$6,528,44940Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$19222%1--$192$29,12215Argot Pictures