Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Mar. 16 2011

Wide (1000+)

#TitleWed, Mar. 16 2011LocationsAvg.TotalWks.Dist.
1Battle: Los Angeles$2,359,421-21%3,417--$690$43,978,8731Sony / Columbia
2Rango$2,213,605-11%3,9236$564$75,214,0852Paramount
3Red Riding Hood$1,122,418-18%3,030--$370$17,700,0771Warner Bros.
4The Adjustment Bureau$1,053,390-18%2,8477$370$41,949,0552Universal
5Mars Needs Moms$767,729-18%3,117--$246$9,363,0951Disney
6Gnomeo and Juliet$552,632-10%2,585-399$214$90,774,3795Disney
7Hall Pass$547,331-13%2,555-395$214$36,566,3403Warner Bros. / New Line
8Beastly$499,599-18%1,9597$255$18,499,6752CBS Films
9Just Go With It$433,486-14%2,398-522$181$95,325,3865Sony / Columbia
10The King's Speech$362,758-12%1,768-472$205$130,125,19916Weinstein Company
11Unknown (2011)$348,130-14%2,303-610$151$59,497,3864Warner Bros.
12I Am Number Four$284,163-10%2,005-898$142$51,320,9734Disney / DreamWorks
13Justin Bieber: Never Say Never$193,020-14%1,247-1007$155$71,557,0355Paramount
14Take Me Home Tonight$169,398-10%2,0030$85$6,426,5492Relativity Media

Limited (100 — 999)

#TitleWed, Mar. 16 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$134,393-11%931-711$144$35,569,5134Fox
2Cedar Rapids$91,122-13%394159$231$4,884,3355Fox Searchlight
3Yogi Bear$67,730-23%404138$168$98,894,57813Warner Bros.
4The Fighter$53,736-17%463-112$116$93,105,59814Paramount
5Black Swan$52,491-7%337-344$156$106,084,66215Fox Searchlight
6The Green Hornet$43,225-18%30940$140$97,623,6949Sony / Columbia
7Drive Angry$41,459-4%551-1739$75$10,431,2033Summit
8True Grit (2010)$38,165-8%401-324$95$169,497,96112Paramount
9No Strings Attached$24,605-14%254-171$97$70,077,2958Paramount
10Biutiful$20,313-16%114-31$178$4,583,50611Roadside Attractions
11Little Fockers$14,160-6%177-44$80$148,424,49012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$13,501-1%123-62$110$104,159,81914Fox
13Harry Potter and the Deathly Hallows: Part 1$10,961-8%122-86$90$294,746,66617Warner Bros.

Platform (1 — 99)

#TitleWed, Mar. 16 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,2031%490$923$22,646,03652Warner Bros. / IMAX
2Jane Eyre (2011)$19,14811%4--$4,787$236,7121Focus
3Kill the Irishman$11,682-8%5--$2,336$184,3611Anchor Bay Films
4Gulliver's Travels (2010)$10,820-9%99-57$109$42,678,03412Fox
5127 Hours$7,551-7%79-56$96$18,259,26019Fox Searchlight
6Blue Valentine (2010)$7,315-5%60-36$122$9,535,98511Weinstein Company
7The Rite$6,367-5%85-116$75$32,742,5347Warner Bros. / New Line
8happythankyoumoreplease$6,117-17%1917$322$113,7692Anchor Bay Films
9The Eagle$6,063-16%99-228$61$19,312,7345Focus
10The Company Men$5,844-10%63-49$93$4,172,6488Weinstein Company
11Rabbit Hole$5,06160%38-17$133$2,171,23913Lionsgate
12Season of the Witch$4,005-4%54-55$74$24,806,18010Relativity Media
13The Mechanic$3,5243%42-67$84$28,940,6847CBS Films
14I Love You Phillip Morris$1,710-3%12-1$143$1,983,32715Roadside Attractions
15From Prada to Nada$1,280-13%33-2$39$2,961,9987Lionsgate / Pantelion
16Vidal Sassoon: The Movie$722-26%51$144$74,7095Phase 4 Films
17Winter's Bone$508-5%9-4$56$6,528,95740Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$36088%1--$360$29,48215Argot Pictures