Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Thu, Mar. 17 2011

Wide (1000+)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Rango$2,048,031-7%3,9236$522$77,262,1162Paramount
2Battle: Los Angeles$2,022,833-14%3,417--$592$46,001,7061Sony / Columbia
3Red Riding Hood$1,007,306-10%3,030--$332$18,707,3831Warner Bros.
4The Adjustment Bureau$897,985-15%2,8477$315$42,847,0402Universal
5Mars Needs Moms$720,719-6%3,117--$231$10,083,8141Disney
6Gnomeo and Juliet$514,003-7%2,585-399$199$91,288,3825Disney
7Beastly$485,790-3%1,9597$248$18,985,4652CBS Films
8Hall Pass$423,266-23%2,555-395$166$36,989,6063Warner Bros. / New Line
9Just Go With It$393,823-9%2,398-522$164$95,719,2095Sony / Columbia
10Unknown (2011)$318,166-9%2,303-610$138$59,815,5524Warner Bros.
11The King's Speech$317,031-13%1,768-472$179$130,442,23016Weinstein Company
12I Am Number Four$280,817-1%2,005-898$140$51,601,7904Disney / DreamWorks
13Justin Bieber: Never Say Never$181,863-6%1,247-1007$146$71,738,8985Paramount
14Take Me Home Tonight$140,352-17%2,0030$70$6,566,9012Relativity Media

Limited (100 — 999)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$129,955-3%931-711$140$35,699,4684Fox
2Yogi Bear$70,4394%404138$174$98,965,01713Warner Bros.
3Cedar Rapids$69,020-24%394159$175$4,953,3555Fox Searchlight
4Black Swan$44,785-15%337-344$133$106,129,44715Fox Searchlight
5The Green Hornet$42,812-1%30940$139$97,666,5069Sony / Columbia
6The Fighter$42,451-21%463-112$92$93,148,04914Paramount
7Drive Angry$40,365-3%551-1739$73$10,471,5683Summit
8True Grit (2010)$32,636-14%401-324$81$169,530,59712Paramount
9No Strings Attached$19,567-20%254-171$77$70,096,8628Paramount
10Biutiful$17,290-15%114-31$152$4,600,79611Roadside Attractions
11Little Fockers$14,1100%177-44$80$148,438,60012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$14,0564%123-62$114$104,173,87514Fox
13Harry Potter and the Deathly Hallows: Part 1$11,5495%122-86$95$294,758,21517Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$43,963-3%490$897$22,689,99952Warner Bros. / IMAX
2Jane Eyre (2011)$16,393-14%4--$4,098$253,1051Focus
3Gulliver's Travels (2010)$11,7238%99-57$118$42,689,75712Fox
4Kill the Irishman$7,640-35%5--$1,528$192,0011Anchor Bay Films
5The Eagle$6,73811%99-228$68$19,319,4725Focus
6127 Hours$6,241-17%79-56$79$18,265,50119Fox Searchlight
7Blue Valentine (2010)$6,210-15%60-36$104$9,542,19511Weinstein Company
8The Rite$5,929-7%85-116$70$32,748,4637Warner Bros. / New Line
9The Company Men$5,072-13%63-49$81$4,177,7208Weinstein Company
10happythankyoumoreplease$4,453-27%1917$234$118,8802Anchor Bay Films
11Season of the Witch$4,3428%54-55$80$24,810,52210Relativity Media
12Rabbit Hole$3,353-34%38-17$88$2,174,59213Lionsgate
13The Mechanic$2,193-38%42-67$52$28,942,8777CBS Films
14Vidal Sassoon: The Movie$1,32584%51$265$76,0345Phase 4 Films
15From Prada to Nada$1,3012%33-2$39$2,963,2997Lionsgate / Pantelion
16I Love You Phillip Morris$1,118-35%12-1$93$1,984,44515Roadside Attractions
17Winter's Bone$57413%9-4$64$6,529,53140Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$41114%1--$411$29,89315Argot Pictures