Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Mar. 17 2011

Wide (1000+)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Rango$2,048,031-7%3,9236$522$77,262,1162Paramount
2Battle: Los Angeles$2,022,833-14%3,417--$592$46,001,7061Sony / Columbia
3Red Riding Hood$1,007,306-10%3,030--$332$18,707,3831Warner Bros.
4The Adjustment Bureau$897,985-15%2,8477$315$42,847,0402Universal
5Mars Needs Moms$720,719-6%3,117--$231$10,083,8141Disney
6Gnomeo and Juliet$514,003-7%2,585-399$199$91,288,3825Disney
7Beastly$485,790-3%1,9597$248$18,985,4652CBS Films
8Hall Pass$423,266-23%2,555-395$166$36,989,6063Warner Bros. / New Line
9Just Go With It$393,823-9%2,398-522$164$95,719,2095Sony / Columbia
10Unknown (2011)$318,166-9%2,303-610$138$59,815,5524Warner Bros.
11The King's Speech$317,031-13%1,768-472$179$130,442,23016Weinstein Company
12I Am Number Four$280,817-1%2,005-898$140$51,601,7904Disney / DreamWorks
13Justin Bieber: Never Say Never$181,863-6%1,247-1007$146$71,738,8985Paramount
14Take Me Home Tonight$140,352-17%2,0030$70$6,566,9012Relativity Media

Limited (100 — 999)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Big Mommas: Like Father, Like Son$129,955-3%931-711$140$35,699,4684Fox
2Yogi Bear$70,4394%404138$174$98,965,01713Warner Bros.
3Cedar Rapids$69,020-24%394159$175$4,953,3555Fox Searchlight
4Black Swan$44,785-15%337-344$133$106,129,44715Fox Searchlight
5The Green Hornet$42,812-1%30940$139$97,666,5069Sony / Columbia
6The Fighter$42,451-21%463-112$92$93,148,04914Paramount
7Drive Angry$40,365-3%551-1739$73$10,471,5683Summit
8True Grit (2010)$32,636-14%401-324$81$169,530,59712Paramount
9No Strings Attached$19,567-20%254-171$77$70,096,8628Paramount
10Biutiful$17,290-15%114-31$152$4,600,79611Roadside Attractions
11Little Fockers$14,1100%177-44$80$148,438,60012Universal
12The Chronicles of Narnia: The Voyage of the Dawn Treader$14,0564%123-62$114$104,173,87514Fox
13Harry Potter and the Deathly Hallows: Part 1$11,5495%122-86$95$294,758,21517Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 17 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$43,963-3%490$897$22,689,99952Warner Bros. / IMAX
2Jane Eyre (2011)$16,393-14%4--$4,098$253,1051Focus
3Gulliver's Travels (2010)$11,7238%99-57$118$42,689,75712Fox
4Kill the Irishman$7,640-35%5--$1,528$192,0011Anchor Bay Films
5The Eagle$6,73811%99-228$68$19,319,4725Focus
6127 Hours$6,241-17%79-56$79$18,265,50119Fox Searchlight
7Blue Valentine (2010)$6,210-15%60-36$104$9,542,19511Weinstein Company
8The Rite$5,929-7%85-116$70$32,748,4637Warner Bros. / New Line
9The Company Men$5,072-13%63-49$81$4,177,7208Weinstein Company
10happythankyoumoreplease$4,453-27%1917$234$118,8802Anchor Bay Films
11Season of the Witch$4,3428%54-55$80$24,810,52210Relativity Media
12Rabbit Hole$3,353-34%38-17$88$2,174,59213Lionsgate
13The Mechanic$2,193-38%42-67$52$28,942,8777CBS Films
14Vidal Sassoon: The Movie$1,32584%51$265$76,0345Phase 4 Films
15From Prada to Nada$1,3012%33-2$39$2,963,2997Lionsgate / Pantelion
16I Love You Phillip Morris$1,118-35%12-1$93$1,984,44515Roadside Attractions
17Winter's Bone$57413%9-4$64$6,529,53140Roadside Attractions
18Saint Misbehavin’: The Wavy Gravy Movie$41114%1--$411$29,89315Argot Pictures