Grosses

'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sun, Mar. 20 2011

Wide (1000+)

#TitleSun, Mar. 20 2011LocationsAvg.TotalWks.Dist.
1Limitless$4,883,163-34%2,756--$1,772$18,907,3021Relativity Media
2Rango$4,356,554-33%3,843-80$1,134$92,338,6913Paramount
3Battle: Los Angeles$3,920,111-36%3,4170$1,147$60,540,1352Sony / Columbia
4The Lincoln Lawyer$3,513,236-37%2,707--$1,298$13,206,4531Lionsgate
5Paul$3,460,470-32%2,802--$1,235$13,043,3101Universal
6Red Riding Hood$1,671,551-46%3,0300$552$25,895,5142Warner Bros.
7Mars Needs Moms$1,509,372-35%3,1170$484$15,400,4342Disney
8The Adjustment Bureau$1,370,125-47%2,660-187$515$48,619,5503Universal
9Beastly$710,334-48%1,810-149$392$22,183,9433CBS Films
10Gnomeo and Juliet$671,545-31%1,748-837$384$93,587,2906Disney
11Hall Pass$636,701-42%1,905-650$334$39,557,9404Warner Bros. / New Line
12The King's Speech$526,628-44%1,249-519$422$132,476,38117Weinstein Company
13Just Go With It$490,730-51%1,708-690$287$97,964,3246Sony / Columbia
14Unknown (2011)$303,739-46%1,401-902$217$61,094,9035Warner Bros.

Limited (100 — 999)

#TitleSun, Mar. 20 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$228,585-50%955-1050$239$52,616,8495Disney / DreamWorks
2Big Mommas: Like Father, Like Son$157,501-53%550-381$286$36,407,6785Fox
3Cedar Rapids$143,275-38%46268$310$5,475,3166Fox Searchlight
4Yogi Bear$133,137-30%43834$304$99,415,32714Warner Bros.
5Justin Bieber: Never Say Never$130,060-34%480-767$271$72,209,3636Paramount
6The Green Hornet$71,026-44%282-27$252$97,952,45410Sony / Columbia
7True Grit (2010)$57,674-50%268-133$215$169,780,60813Paramount
8The Fighter$53,951-46%316-147$171$93,367,57515Paramount
9Black Swan$45,191-41%191-146$237$106,303,65716Fox Searchlight
10No Strings Attached$41,380-38%232-22$178$70,257,7679Paramount
11Take Me Home Tonight$36,993-32%281-1722$132$6,704,8503Relativity Media
12The Rite$32,255-26%202117$160$32,858,1908Warner Bros. / New Line
13The Roommate$13,527-62%112-101$121$37,300,1077Sony / Screen Gems

Platform (1 — 99)

#TitleSun, Mar. 20 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$141,508-28%2622$5,443$719,5142Focus
2Win Win$46,746-29%5--$9,349$150,3621Fox Searchlight
3Hubble 3D$38,883-32%490$794$22,837,27653Warner Bros. / IMAX
4Kill the Irishman$36,926-45%2116$1,758$332,6382Anchor Bay Films
5Biutiful$27,216-30%89-25$306$4,701,24712Roadside Attractions
6The Music Never Stopped$20,192-44%32--$631$76,5431Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$19,437-32%94-28$207$294,825,35018Warner Bros.
8The Mechanic$17,743-22%9957$179$28,998,3628CBS Films
9The Chronicles of Narnia: The Voyage of the Dawn Treader$13,911-35%82-41$170$104,225,31415Fox
10The Eagle$12,265-36%92-7$133$19,365,5526Focus
11Blue Valentine (2010)$10,336-31%43-17$240$9,576,56112Weinstein Company
12Drive Angry$10,186-39%95-456$107$10,510,8464Summit
13The Company Men$9,383-36%58-5$162$4,210,8529Weinstein Company
14happythankyoumoreplease$6,039-22%12-7$503$137,5613Anchor Bay Films
15Gulliver's Travels (2010)$4,963-5%43-56$115$42,705,23513Fox
16127 Hours$4,401-46%32-47$138$18,282,89820Fox Searchlight
17I Love You Phillip Morris$4,026-34%11-1$366$1,997,12716Roadside Attractions
18Season of the Witch$3,798-27%31-23$123$24,823,28311Relativity Media
19Rabbit Hole$3,103-35%29-9$107$2,185,20614Lionsgate
20Nostalgia for the Light$2,653-43%1--$2,653$10,6811Icarus Films
21From Prada to Nada$2,307-34%27-6$85$2,971,4098Lionsgate / Pantelion
22Vidal Sassoon: The Movie$1,268-47%52$254$81,2126Phase 4 Films
23Winter's Bone$363-14%4-5$91$6,530,50641Roadside Attractions