'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Sun, Mar. 20 2011

Wide (1000+)

#TitleSun, Mar. 20 2011LocationsAvg.TotalWks.Dist.
1Limitless$4,883,163-34%2,756--$1,772$18,907,3021Relativity Media
3Battle: Los Angeles$3,920,111-36%3,4170$1,147$60,540,1352Sony / Columbia
4The Lincoln Lawyer$3,513,236-37%2,707--$1,298$13,206,4531Lionsgate
6Red Riding Hood$1,671,551-46%3,0300$552$25,895,5142Warner Bros.
7Mars Needs Moms$1,509,372-35%3,1170$484$15,400,4342Disney
8The Adjustment Bureau$1,370,125-47%2,660-187$515$48,619,5503Universal
9Beastly$710,334-48%1,810-149$392$22,183,9433CBS Films
10Gnomeo and Juliet$671,545-31%1,748-837$384$93,587,2906Disney
11Hall Pass$636,701-42%1,905-650$334$39,557,9404Warner Bros. / New Line
12The King's Speech$526,628-44%1,249-519$422$132,476,38117Weinstein Company
13Just Go With It$490,730-51%1,708-690$287$97,964,3246Sony / Columbia
14Unknown (2011)$303,739-46%1,401-902$217$61,094,9035Warner Bros.

Limited (100 — 999)

#TitleSun, Mar. 20 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$228,585-50%955-1050$239$52,616,8495Disney / DreamWorks
2Big Mommas: Like Father, Like Son$157,501-53%550-381$286$36,407,6785Fox
3Cedar Rapids$143,275-38%46268$310$5,475,3166Fox Searchlight
4Yogi Bear$133,137-30%43834$304$99,415,32714Warner Bros.
5Justin Bieber: Never Say Never$130,060-34%480-767$271$72,209,3636Paramount
6The Green Hornet$71,026-44%282-27$252$97,952,45410Sony / Columbia
7True Grit (2010)$57,674-50%268-133$215$169,780,60813Paramount
8The Fighter$53,951-46%316-147$171$93,367,57515Paramount
9Black Swan$45,191-41%191-146$237$106,303,65716Fox Searchlight
10No Strings Attached$41,380-38%232-22$178$70,257,7679Paramount
11Take Me Home Tonight$36,993-32%281-1722$132$6,704,8503Relativity Media
12The Rite$32,255-26%202117$160$32,858,1908Warner Bros. / New Line
13The Roommate$13,527-62%112-101$121$37,300,1077Sony / Screen Gems

Platform (1 — 99)

#TitleSun, Mar. 20 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$141,508-28%2622$5,443$719,5142Focus
2Win Win$46,746-29%5--$9,349$150,3621Fox Searchlight
3Hubble 3D$38,883-32%490$794$22,837,27653Warner Bros. / IMAX
4Kill the Irishman$36,926-45%2116$1,758$332,6382Anchor Bay Films
5Biutiful$27,216-30%89-25$306$4,701,24712Roadside Attractions
6The Music Never Stopped$20,192-44%32--$631$76,5431Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$19,437-32%94-28$207$294,825,35018Warner Bros.
8The Mechanic$17,743-22%9957$179$28,998,3628CBS Films
9The Chronicles of Narnia: The Voyage of the Dawn Treader$13,911-35%82-41$170$104,225,31415Fox
10The Eagle$12,265-36%92-7$133$19,365,5526Focus
11Blue Valentine (2010)$10,336-31%43-17$240$9,576,56112Weinstein Company
12Drive Angry$10,186-39%95-456$107$10,510,8464Summit
13The Company Men$9,383-36%58-5$162$4,210,8529Weinstein Company
14happythankyoumoreplease$6,039-22%12-7$503$137,5613Anchor Bay Films
15Gulliver's Travels (2010)$4,963-5%43-56$115$42,705,23513Fox
16127 Hours$4,401-46%32-47$138$18,282,89820Fox Searchlight
17I Love You Phillip Morris$4,026-34%11-1$366$1,997,12716Roadside Attractions
18Season of the Witch$3,798-27%31-23$123$24,823,28311Relativity Media
19Rabbit Hole$3,103-35%29-9$107$2,185,20614Lionsgate
20Nostalgia for the Light$2,653-43%1--$2,653$10,6811Icarus Films
21From Prada to Nada$2,307-34%27-6$85$2,971,4098Lionsgate / Pantelion
22Vidal Sassoon: The Movie$1,268-47%52$254$81,2126Phase 4 Films
23Winter's Bone$363-14%4-5$91$6,530,50641Roadside Attractions