Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, Mar. 21 2011

Wide (1000+)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,902,117-61%2,756--$690$20,809,4191Relativity Media
2Battle: Los Angeles$1,214,972-69%3,4170$356$61,755,1072Sony / Columbia
3The Lincoln Lawyer$1,200,983-66%2,707--$444$14,407,4361Lionsgate
4Rango$1,110,573-75%3,843-80$289$93,449,2643Paramount
5Paul$1,078,770-69%2,802--$385$14,122,0801Universal
6Red Riding Hood$548,375-67%3,0300$181$26,443,8892Warner Bros.
7The Adjustment Bureau$492,100-64%2,660-187$185$49,111,6503Universal
8Mars Needs Moms$382,365-75%3,1170$123$15,782,7992Disney
9Hall Pass$266,483-58%1,905-650$140$39,824,4234Warner Bros. / New Line
10Beastly$227,211-68%1,810-149$126$22,411,1543CBS Films
11The King's Speech$198,465-62%1,249-519$159$132,674,84617Weinstein Company
12Gnomeo and Juliet$193,495-71%1,748-837$111$93,780,7856Disney
13Just Go With It$184,317-62%1,708-690$108$98,148,6416Sony / Columbia
14Unknown (2011)$118,403-61%1,401-802$85$61,213,3065Warner Bros.

Limited (100 — 999)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$89,355-61%955-1050$94$52,706,2045Disney / DreamWorks
2Cedar Rapids$56,901-60%46268$123$5,532,2176Fox Searchlight
3Big Mommas: Like Father, Like Son$37,725-76%550-381$69$36,445,4035Fox
4Justin Bieber: Never Say Never$35,807-72%480-767$75$72,245,1706Paramount
5Yogi Bear$32,384-76%43834$74$99,447,71114Warner Bros.
6True Grit (2010)$23,114-60%268-133$86$169,803,72213Paramount
7The Fighter$22,011-59%316-147$70$93,389,58615Paramount
8Black Swan$21,396-53%191-146$112$106,325,05316Fox Searchlight
9No Strings Attached$19,500-53%232-22$84$70,277,2679Paramount
10Take Me Home Tonight$17,640-52%281-1722$63$6,722,4903Relativity Media
11The Rite$11,934-63%202117$59$32,870,1248Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$46,752-67%2622$1,798$766,2662Focus
2Hubble 3D$27,812-28%490$568$22,865,08853Warner Bros. / IMAX
3Win Win$14,320-69%5--$2,864$164,6821Fox Searchlight
4Kill the Irishman$12,420-66%2116$591$345,0582Anchor Bay Films
5Biutiful$10,228-62%88-26$116$4,711,47512Roadside Attractions
6I Love You Phillip Morris$10,228154%11-1$930$1,963,90916Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$7,969-59%94-28$85$294,833,31918Warner Bros.
8The Mechanic$7,463-58%9957$75$29,005,8258CBS Films
9The Music Never Stopped$5,895-71%32--$184$82,4381Roadside Attractions
10The Eagle$5,385-56%92-7$59$19,370,9376Focus
11The Chronicles of Narnia: The Voyage of the Dawn Treader$5,245-62%82-41$64$104,230,55915Fox
12Blue Valentine (2010)$4,696-55%43-17$109$9,581,25712Weinstein Company
13The Company Men$3,968-58%58-5$68$4,214,8209Weinstein Company
14Drive Angry$3,816-63%95-456$40$10,514,6624Summit
15happythankyoumoreplease$2,742-55%12-7$229$140,3033Anchor Bay Films
16127 Hours$2,296-48%32-47$72$18,285,19420Fox Searchlight
17Gulliver's Travels (2010)$2,266-54%43-56$53$42,707,50113Fox
18Rabbit Hole$1,977-36%29-9$68$2,187,18314Lionsgate
19Nostalgia for the Light$1,585-40%1--$1,585$12,2661Icarus Films
20Season of the Witch$1,206-68%31-23$39$24,824,48911Relativity Media
21From Prada to Nada$902-61%27-6$33$2,972,3118Lionsgate / Pantelion
22Vidal Sassoon: The Movie$665-48%51$133$81,8776Phase 4 Films