Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Mon, Mar. 21 2011

Wide (1000+)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,902,117-61%2,756--$690$20,809,4191Relativity Media
2Battle: Los Angeles$1,214,972-69%3,4170$356$61,755,1072Sony / Columbia
3The Lincoln Lawyer$1,200,983-66%2,707--$444$14,407,4361Lionsgate
4Rango$1,110,573-75%3,843-80$289$93,449,2643Paramount
5Paul$1,078,770-69%2,802--$385$14,122,0801Universal
6Red Riding Hood$548,375-67%3,0300$181$26,443,8892Warner Bros.
7The Adjustment Bureau$492,100-64%2,660-187$185$49,111,6503Universal
8Mars Needs Moms$382,365-75%3,1170$123$15,782,7992Disney
9Hall Pass$266,483-58%1,905-650$140$39,824,4234Warner Bros. / New Line
10Beastly$227,211-68%1,810-149$126$22,411,1543CBS Films
11The King's Speech$198,465-62%1,249-519$159$132,674,84617Weinstein Company
12Gnomeo and Juliet$193,495-71%1,748-837$111$93,780,7856Disney
13Just Go With It$184,317-62%1,708-690$108$98,148,6416Sony / Columbia
14Unknown (2011)$118,403-61%1,401-802$85$61,213,3065Warner Bros.

Limited (100 — 999)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$89,355-61%955-1050$94$52,706,2045Disney / DreamWorks
2Cedar Rapids$56,901-60%46268$123$5,532,2176Fox Searchlight
3Big Mommas: Like Father, Like Son$37,725-76%550-381$69$36,445,4035Fox
4Justin Bieber: Never Say Never$35,807-72%480-767$75$72,245,1706Paramount
5Yogi Bear$32,384-76%43834$74$99,447,71114Warner Bros.
6True Grit (2010)$23,114-60%268-133$86$169,803,72213Paramount
7The Fighter$22,011-59%316-147$70$93,389,58615Paramount
8Black Swan$21,396-53%191-146$112$106,325,05316Fox Searchlight
9No Strings Attached$19,500-53%232-22$84$70,277,2679Paramount
10Take Me Home Tonight$17,640-52%281-1722$63$6,722,4903Relativity Media
11The Rite$11,934-63%202117$59$32,870,1248Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Mar. 21 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$46,752-67%2622$1,798$766,2662Focus
2Hubble 3D$27,812-28%490$568$22,865,08853Warner Bros. / IMAX
3Win Win$14,320-69%5--$2,864$164,6821Fox Searchlight
4Kill the Irishman$12,420-66%2116$591$345,0582Anchor Bay Films
5Biutiful$10,228-62%88-26$116$4,711,47512Roadside Attractions
6I Love You Phillip Morris$10,228154%11-1$930$1,963,90916Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$7,969-59%94-28$85$294,833,31918Warner Bros.
8The Mechanic$7,463-58%9957$75$29,005,8258CBS Films
9The Music Never Stopped$5,895-71%32--$184$82,4381Roadside Attractions
10The Eagle$5,385-56%92-7$59$19,370,9376Focus
11The Chronicles of Narnia: The Voyage of the Dawn Treader$5,245-62%82-41$64$104,230,55915Fox
12Blue Valentine (2010)$4,696-55%43-17$109$9,581,25712Weinstein Company
13The Company Men$3,968-58%58-5$68$4,214,8209Weinstein Company
14Drive Angry$3,816-63%95-456$40$10,514,6624Summit
15happythankyoumoreplease$2,742-55%12-7$229$140,3033Anchor Bay Films
16127 Hours$2,296-48%32-47$72$18,285,19420Fox Searchlight
17Gulliver's Travels (2010)$2,266-54%43-56$53$42,707,50113Fox
18Rabbit Hole$1,977-36%29-9$68$2,187,18314Lionsgate
19Nostalgia for the Light$1,585-40%1--$1,585$12,2661Icarus Films
20Season of the Witch$1,206-68%31-23$39$24,824,48911Relativity Media
21From Prada to Nada$902-61%27-6$33$2,972,3118Lionsgate / Pantelion
22Vidal Sassoon: The Movie$665-48%51$133$81,8776Phase 4 Films