Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Mar. 22 2011

Wide (1000+)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1Limitless$2,035,1587%2,756--$738$22,844,5771Relativity Media
2The Lincoln Lawyer$1,388,45916%2,707--$513$15,795,8951Lionsgate
3Battle: Los Angeles$1,221,5401%3,4170$357$62,976,6472Sony / Columbia
4Paul$1,134,3055%2,802--$405$15,256,3851Universal
5Rango$1,087,093-2%3,843-80$283$94,536,3573Paramount
6Red Riding Hood$618,40913%3,0300$204$27,062,2982Warner Bros.
7The Adjustment Bureau$571,42516%2,660-187$215$49,683,0753Universal
8Mars Needs Moms$402,2165%3,1170$129$16,185,0152Disney
9Hall Pass$288,3868%1,905-650$151$40,112,8094Warner Bros. / New Line
10Beastly$272,96920%1,810-149$151$22,684,1233CBS Films
11The King's Speech$215,0448%1,249-519$172$132,889,89017Weinstein Company
12Just Go With It$207,08512%1,708-690$121$98,355,7266Sony / Columbia
13Gnomeo and Juliet$188,323-3%1,748-837$108$93,969,1086Disney
14Unknown (2011)$139,31918%1,401-902$99$61,352,6255Warner Bros.

Limited (100 — 999)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$98,00610%955-1050$103$52,804,2105Disney / DreamWorks
2Cedar Rapids$64,48213%46268$140$5,596,6996Fox Searchlight
3Big Mommas: Like Father, Like Son$41,95911%550-381$76$36,487,3625Fox
4Yogi Bear$37,56416%43834$86$99,485,27514Warner Bros.
5Justin Bieber: Never Say Never$31,758-11%480-767$66$72,276,9286Paramount
6Black Swan$25,31718%191-146$133$106,350,37016Fox Searchlight
7True Grit (2010)$25,2629%268-133$94$169,828,98413Paramount
8The Fighter$25,13614%316-147$80$93,414,72215Paramount
9No Strings Attached$22,87417%232-22$99$70,300,1419Paramount
10Take Me Home Tonight$16,603-6%281-1722$59$6,739,0933Relativity Media
11The Rite$13,36612%202117$66$32,883,4908Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Mar. 22 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$48,6664%2622$1,872$814,9322Focus
2Hubble 3D$30,1819%490$616$22,895,26953Warner Bros. / IMAX
3I Love You Phillip Morris$14,50942%11-1$1,319$1,978,41816Roadside Attractions
4Biutiful$14,50942%88-26$165$4,725,98412Roadside Attractions
5Kill the Irishman$13,2246%2116$630$358,2822Anchor Bay Films
6Win Win$13,016-9%5--$2,603$177,6981Fox Searchlight
7Harry Potter and the Deathly Hallows: Part 1$7,571-5%94-28$81$294,840,89018Warner Bros.
8The Mechanic$7,277-2%9957$74$29,013,1028CBS Films
9Blue Valentine (2010)$6,68742%43-17$156$9,587,94412Weinstein Company
10The Eagle$6,53921%92-7$71$19,377,4766Focus
11The Music Never Stopped$6,48810%32--$203$88,9261Roadside Attractions
12The Chronicles of Narnia: The Voyage of the Dawn Treader$5,6578%82-41$69$104,236,21615Fox
13Drive Angry$5,15835%95-456$54$10,519,8204Summit
14The Company Men$4,59016%58-5$79$4,219,4109Weinstein Company
15Rabbit Hole$2,69736%29-9$93$2,189,88014Lionsgate
16Gulliver's Travels (2010)$2,3514%43-56$55$42,709,85213Fox
17127 Hours$2,257-2%32-47$71$18,287,45120Fox Searchlight
18happythankyoumoreplease$2,206-20%12-7$184$142,5093Anchor Bay Films
19Nostalgia for the Light$1,339-16%1--$1,339$13,6051Icarus Films
20Season of the Witch$837-31%31-23$27$24,825,32611Relativity Media
21From Prada to Nada$812-10%27-6$30$2,973,1238Lionsgate / Pantelion
22Vidal Sassoon: The Movie$626-6%50$125$82,5036Phase 4 Films