Grosses

'American Sniper' Continues to Dominate with $31.85M; 'Project Almanac' Starts Softly with $8.50M; 'Black or White' Lands in Fourth with $6.46M; 'Game of Thrones' Claims a Solid $1.50M in Limited ReleaseFebruary 01, 2015 08:47 AM

by Daniel Garris

Warner's American Sniper dominated the box office for a third consecutive weekend with an estimated $31.85 million. That represented the largest unadjusted Super Bowl weekend gross ever (the previous record being the $31.12 million debut of 2008's Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour). The blockbuster Clint Eastwood directed film starring Bradley Cooper was down a sizable 51 percent from last weekend, as the film clearly took a hit this weekend from its target audience being focused on Super Bowl XLIX. American Sniper will likely re-stabilize next weekend with the Super Bowl out of the way. The film has grossed a massive $248.94 million after 17 days of wide release. That places American Sniper a very impressive 47 percent ahead of the $169.56 million 17-day take of 2013's Gravity.

With moviegoers not interested by the weekend's three new wide releases, Paddington moved into second place with an estimated $8.505 million. The well received family film from The Weinstein Company was up one spot from last weekend and down a slim 31 percent. In addition to being aided by good word of mouth, Paddington also likely received an added boost this weekend from family audiences who wanted to catch the film before Paramount's The SpongeBob Movie: Sponge Out of Water arrives in the marketplace next weekend. Paddington surpassed the $50 million mark this weekend and has grossed a very solid $50.54 million in 17 days.

Paramount's Project Almanac was the weekend's top opener with an estimated third place start of $8.50 million (with Paddington and Project Almanac currently only separated by $5,000, the race for second place is obviously too close to call). However, the low-budget sci-fi thriller opened significantly below pre-release expectations, as it failed to spark much interest among moviegoers. Project Almanac opened a very disappointing 57 percent below the $19.88 million start of fellow Platinum Dunes film Ouija this past October. Project Almanac was likely hurt at least somewhat by having been delayed by nearly a year. On a positive note, Project Almanac did receive a B rating on CinemaScore, which is very solid given the film's genre.

Relativity's Black or White debuted in fourth with an estimated $6.46 million. The drama starring Kevin Costner and Octavia Spencer opened on the high end of its modest expectations, as the film was able to find a bit of audience this weekend despite poor critical reviews. Black or White performed very similarly to the $6.20 million start of Relativity's Beyond the Lights this past November. Black or White received an encouraging A- rating on CinemaScore, which suggests that the film is going over significantly better with moviegoers than it has with critics.

The Boy Next Door rounded out the weekend's top five with an estimated $6.1 million. Universal's low-budget thriller starring Jennifer Lopez was down 3 spots and a very sharp 59 percent from last weekend. The Boy Next Door has grossed a solid $24.69 million in ten days, but is likely to continue to fall off quickly going forward, especially with the upcoming release of Universal's highly anticipated Fifty Shades of Grey now in the near horizon.

Sony's The Wedding Ringer followed in sixth place with an estimated $5.7 million. The modestly budgeted comedy starring Kevin Hart and Josh Gad fell 50 percent from last weekend. The Wedding Ringer is on the verge of reaching the $50 million mark with a 17-day gross of $48.14 million.

Further down on this weekend's chart nether Open Road's The Loft nor A24's A Most Violent Year were able to pack much punch. The Loft debuted in tenth place with an estimated $2.88 million. Meanwhile, A Most Violent Year landed in thirteenth place with an estimated $1.70 million from 818 locations. The Loft suffered from being given a last minute wide release (after being long delayed), while A Most Violent Year has seen its early momentum come to a halt after not receiving a Best Picture nomination. A Most Violent Year has grossed $3.17 million to date.

Warner's Game of Thrones The IMAX Experience had a far more respectable performance this weekend with an estimated $1.50 million from 205 IMAX locations. That gave the theatrical release consisting of the final two episodes of Season 4 of the popular HBO series a healthy per-location average of $7,322 for the frame. Game of Thrones The IMAX Experience is scheduled to play in IMAX locations through February 5th.

Daily Domestic Gross Wed, Mar. 23 2011

Wide (1000+)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,601,183-21%2,756--$581$24,445,7601Relativity Media
2The Lincoln Lawyer$1,093,898-21%2,707--$404$16,889,7931Lionsgate
3Battle: Los Angeles$1,002,220-18%3,4170$293$63,978,8672Sony / Columbia
4Rango$981,013-10%3,843-80$255$95,517,3703Paramount
5Paul$910,335-20%2,802--$325$16,166,7201Universal
6Red Riding Hood$507,051-18%3,0300$167$27,569,3492Warner Bros.
7The Adjustment Bureau$465,500-19%2,660-187$175$50,148,5753Universal
8Mars Needs Moms$372,964-7%3,1170$120$16,557,9792Disney
9Hall Pass$254,255-12%1,905-650$133$40,367,0644Warner Bros. / New Line
10Beastly$208,109-24%1,810-149$115$22,892,2323CBS Films
11The King's Speech$194,580-10%1,249-519$156$133,084,47017Weinstein Company
12Gnomeo and Juliet$184,679-2%1,748-837$106$94,153,7876Disney
13Just Go With It$183,309-11%1,708-690$107$98,539,0356Sony / Columbia
14Unknown (2011)$118,156-15%1,401-902$84$61,470,7815Warner Bros.

Limited (100 — 999)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$88,231-10%955-1050$92$52,892,4415Disney / DreamWorks
2Cedar Rapids$59,729-7%46268$129$5,656,4286Fox Searchlight
3Justin Bieber: Never Say Never$31,502-1%480-767$66$72,308,4306Paramount
4Yogi Bear$29,676-21%43834$68$99,514,95114Warner Bros.
5Big Mommas: Like Father, Like Son$29,577-30%550-381$54$36,516,0395Fox
6The Fighter$23,294-7%316-147$74$93,438,01615Paramount
7True Grit (2010)$22,925-9%268-133$86$169,851,90913Paramount
8Black Swan$21,204-16%191-146$111$106,371,57416Fox Searchlight
9No Strings Attached$20,384-11%232-22$88$70,320,5259Paramount
10Take Me Home Tonight$17,7847%281-1722$63$6,756,8773Relativity Media
11The Rite$11,496-14%202117$57$32,894,9868Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$49,2591%2622$1,895$864,1912Focus
2Hubble 3D$35,62118%490$727$22,930,89053Warner Bros. / IMAX
3Win Win$15,32418%5--$3,065$193,0221Fox Searchlight
4Kill the Irishman$12,426-6%2116$592$372,2422Anchor Bay Films
5I Love You Phillip Morris$10,962-24%11-1$997$1,989,38016Roadside Attractions
6Biutiful$10,962-24%88-26$125$4,736,94612Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$7,390-2%94-28$79$294,848,28018Warner Bros.
8The Music Never Stopped$6,6282%32--$207$95,5541Roadside Attractions
9The Mechanic$6,308-13%9957$64$29,019,4108CBS Films
10The Eagle$5,527-15%92-7$60$19,383,0036Focus
11Drive Angry$5,1841%95-456$55$10,525,0044Summit
12The Chronicles of Narnia: The Voyage of the Dawn Treader$4,985-12%82-41$61$104,241,20115Fox
13Blue Valentine (2010)$4,770-29%43-17$111$9,592,71412Weinstein Company
14The Company Men$3,916-15%58-5$68$4,223,3269Weinstein Company
15happythankyoumoreplease$2,79227%12-7$233$145,3013Anchor Bay Films
16Rabbit Hole$2,477-8%29-9$85$2,192,35714Lionsgate
17127 Hours$2,150-5%32-47$67$18,289,60120Fox Searchlight
18Gulliver's Travels (2010)$2,136-9%43-56$50$42,711,98813Fox
19Nostalgia for the Light$983-27%1--$983$14,5881Icarus Films
20Season of the Witch$93211%31-23$30$24,826,25811Relativity Media
21From Prada to Nada$794-2%27-6$29$2,973,9178Lionsgate / Pantelion
22Vidal Sassoon: The Movie$6727%50$134$83,1756Phase 4 Films