Grosses

'San Andreas' Demolishes Expectations with $54.6M Debut; 'Aloha' Arrives with Weak $9.7M Sixth Place StartJune 01, 2015 12:40 PM

by Daniel Garris

Warner's San Andreas demolished expectations in a big way this weekend with a first place start of $54.59 million. The Dwayne Johnson led disaster film proved to be critic proof this weekend and no doubt received an added boost from Johnson's growing fanbase after the recent break-out success of Furious 7. The opening weekend performance of San Andreas was especially impressive when considering the relatively low levels of online buzz the film displayed in the weeks leading up to its release. In addition to outpacing expectations in a big way, San Andreas opened 83 percent stronger than the $29.80 million start of last year's Hercules and just 18 percent below the $66.41 million opening of 2013's World War Z.

San Andreas opened with $18.15 million on Friday (which included an estimated $3.1 million from Thursday evening shows), increased a surprisingly strong 13 percent on Saturday to take in $20.51 million and declined just 22 percent on Sunday to gross $15.93 million. That placed the film's opening weekend to Friday ratio at 3.01 to 1. That is a very encouraging early sign going forward, as is the film's A- rating on CinemaScore (which suggests that the film is going over much better with moviegoers than with critics). However, competition will be especially fierce throughout the month of June, especially from Universal's Jurassic World.

The audience breakdown for San Andreas was nearly evenly split between genders (51 percent female, 49 percent male) and skewed heavily towards moviegoers over the age of 25 (70 percent).

Pitch Perfect 2 placed in a distant second this weekend with $14.82 million. Universal's successful musical comedy sequel starring Anna Kendrick was down a sharp 52 percent from last weekend's three-day frame. While Pitch Perfect 2 continues to be quite front-loaded, the film is still outpacing expectations in a big way with a 17-day take of $147.52 million. That places the film 30 percent ahead of the $113.70 million 17-day take of last year's Neighbors. Pitch Perfect 2 could experience another sizable decline next weekend with both Fox's Spy and Focus's Insidious: Chapter 3 entering the marketplace.

On the heels of last weekend's already lackluster start, Disney's Tomorrowland was down two spots and a troubling 57 percent this weekend to place in third with $14.30 million. Mixed word of mouth and the break-out performance of San Andreas both clearly took a toll on Tomorrowland this weekend. The pricy Brad Bird directed sci-fi film starring George Clooney has grossed $63.69 million in ten days of release. Tomorrowland is currently running 13 percent behind the $73.10 million ten-day start of 2011's Super 8 and will need to stabilize very soon if it is to eventually reach the $100 million domestic mark.

Warner's Mad Max: Fury Road followed closely behind in fourth with $14.18 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down 42 percent, which represented a solid hold given the added presence of San Andreas this weekend. Mad Max: Fury Road continues to perform on the high end of expectations with a 17-day take of $116.47 million. That places the film 7 percent ahead of the $108.45 million 17-day gross of 2012's Prometheus.

Avengers: Age of Ultron rounded out the weekend's top five with $11.40 million. The blockbuster superhero sequel from Disney and Marvel fell 47 percent from last weekend. Avengers: Age of Ultron has grossed $427.55 million through 31 days of release. The film surpassed the $424.67 million final gross of 2013's The Hunger Games: Catching Fire this weekend to move into tenth place on the all-time unadjusted domestic chart.

Meanwhile, Sony's Aloha was off to a very soft start this weekend with a sixth place take of just $9.67 million. The Cameron Crowe directed film starring Bradley Cooper, Emma Stone and Rachel McAdams opened below its already scaled back expectations. Unlike San Andreas, which was able to use Johnson's recent success with Furious 7 to its advantage, Aloha was unable to see any type of boost from Cooper's recent success with American Sniper. The one saving grace for Aloha is that the film carried a modest reported production budget of $37 million. Aloha opened 14 percent below the $11.24 million three-day start of 2009's All About Steve.

Aloha started out with $3.49 million on Friday (which included an estimated $0.50 million from Thursday evening shows), increased 6 percent on Saturday to take in $3.69 million and declined 32.5 percent on Sunday to gross $2.49 million. That gave the film an opening weekend to Friday ratio at 2.77 to 1. While a number of Crowe's previous efforts have been able to display very strong holding power, Aloha will have an uphill battle ahead of it given a soft B- rating on CinemaScore, poor critical reviews and the amount of competition it will face throughout June. The audience breakdown for the film skewed towards female moviegoers (64 percent) and towards moviegoers over the age of 30 (57 percent).

Fox's Poltergeist placed in seventh this weekend with $8.06 million. The PG-13 horror remake was down a very sharp 64 percent from last weekend. Poltergeist has grossed $38.53 million in ten days. That is towards the lower end of pre-release expectations and places the film 7 percent behind the $41.53 million ten-day take of 2013's Evil Dead.

Daily Domestic Gross Wed, Mar. 23 2011

Wide (1000+)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,601,183-21%2,756--$581$24,445,7601Relativity Media
2The Lincoln Lawyer$1,093,898-21%2,707--$404$16,889,7931Lionsgate
3Battle: Los Angeles$1,002,220-18%3,4170$293$63,978,8672Sony / Columbia
4Rango$981,013-10%3,843-80$255$95,517,3703Paramount
5Paul$910,335-20%2,802--$325$16,166,7201Universal
6Red Riding Hood$507,051-18%3,0300$167$27,569,3492Warner Bros.
7The Adjustment Bureau$465,500-19%2,660-187$175$50,148,5753Universal
8Mars Needs Moms$372,964-7%3,1170$120$16,557,9792Disney
9Hall Pass$254,255-12%1,905-650$133$40,367,0644Warner Bros. / New Line
10Beastly$208,109-24%1,810-149$115$22,892,2323CBS Films
11The King's Speech$194,580-10%1,249-519$156$133,084,47017Weinstein Company
12Gnomeo and Juliet$184,679-2%1,748-837$106$94,153,7876Disney
13Just Go With It$183,309-11%1,708-690$107$98,539,0356Sony / Columbia
14Unknown (2011)$118,156-15%1,401-902$84$61,470,7815Warner Bros.

Limited (100 — 999)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$88,231-10%955-1050$92$52,892,4415Disney / DreamWorks
2Cedar Rapids$59,729-7%46268$129$5,656,4286Fox Searchlight
3Justin Bieber: Never Say Never$31,502-1%480-767$66$72,308,4306Paramount
4Yogi Bear$29,676-21%43834$68$99,514,95114Warner Bros.
5Big Mommas: Like Father, Like Son$29,577-30%550-381$54$36,516,0395Fox
6The Fighter$23,294-7%316-147$74$93,438,01615Paramount
7True Grit (2010)$22,925-9%268-133$86$169,851,90913Paramount
8Black Swan$21,204-16%191-146$111$106,371,57416Fox Searchlight
9No Strings Attached$20,384-11%232-22$88$70,320,5259Paramount
10Take Me Home Tonight$17,7847%281-1722$63$6,756,8773Relativity Media
11The Rite$11,496-14%202117$57$32,894,9868Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Mar. 23 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$49,2591%2622$1,895$864,1912Focus
2Hubble 3D$35,62118%490$727$22,930,89053Warner Bros. / IMAX
3Win Win$15,32418%5--$3,065$193,0221Fox Searchlight
4Kill the Irishman$12,426-6%2116$592$372,2422Anchor Bay Films
5I Love You Phillip Morris$10,962-24%11-1$997$1,989,38016Roadside Attractions
6Biutiful$10,962-24%88-26$125$4,736,94612Roadside Attractions
7Harry Potter and the Deathly Hallows: Part 1$7,390-2%94-28$79$294,848,28018Warner Bros.
8The Music Never Stopped$6,6282%32--$207$95,5541Roadside Attractions
9The Mechanic$6,308-13%9957$64$29,019,4108CBS Films
10The Eagle$5,527-15%92-7$60$19,383,0036Focus
11Drive Angry$5,1841%95-456$55$10,525,0044Summit
12The Chronicles of Narnia: The Voyage of the Dawn Treader$4,985-12%82-41$61$104,241,20115Fox
13Blue Valentine (2010)$4,770-29%43-17$111$9,592,71412Weinstein Company
14The Company Men$3,916-15%58-5$68$4,223,3269Weinstein Company
15happythankyoumoreplease$2,79227%12-7$233$145,3013Anchor Bay Films
16Rabbit Hole$2,477-8%29-9$85$2,192,35714Lionsgate
17127 Hours$2,150-5%32-47$67$18,289,60120Fox Searchlight
18Gulliver's Travels (2010)$2,136-9%43-56$50$42,711,98813Fox
19Nostalgia for the Light$983-27%1--$983$14,5881Icarus Films
20Season of the Witch$93211%31-23$30$24,826,25811Relativity Media
21From Prada to Nada$794-2%27-6$29$2,973,9178Lionsgate / Pantelion
22Vidal Sassoon: The Movie$6727%50$134$83,1756Phase 4 Films