Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Mar. 24 2011

Wide (1000+)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,610,2221%2,756--$584$26,055,9821Relativity Media
2The Lincoln Lawyer$1,077,390-2%2,707--$398$17,967,1831Lionsgate
3Rango$1,045,7957%3,843-80$272$96,563,1653Paramount
4Battle: Los Angeles$1,000,6770%3,4170$293$64,979,5442Sony / Columbia
5Paul$937,4503%2,802--$335$17,104,1701Universal
6Red Riding Hood$544,1087%3,0300$180$28,113,4572Warner Bros.
7The Adjustment Bureau$477,4953%2,660-187$180$50,626,0703Universal
8Mars Needs Moms$408,2349%3,1170$131$16,966,2132Disney
9Hall Pass$251,046-1%1,905-650$132$40,618,1104Warner Bros. / New Line
10Beastly$236,34114%1,810-149$131$23,128,5733CBS Films
11The King's Speech$209,1417%1,249-519$167$133,293,61117Weinstein Company
12Gnomeo and Juliet$208,74713%1,748-837$119$94,362,5346Disney
13Just Go With It$201,78610%1,708-690$118$98,740,8216Sony / Columbia
14Unknown (2011)$122,4444%1,401-902$87$61,593,2255Warner Bros.

Limited (100 — 999)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$98,18411%955-1050$103$52,990,6255Disney / DreamWorks
2Cedar Rapids$58,322-2%46268$126$5,714,7506Fox Searchlight
3Justin Bieber: Never Say Never$34,4269%480-767$72$72,342,8566Paramount
4Yogi Bear$34,42416%43834$79$99,549,37514Warner Bros.
5Big Mommas: Like Father, Like Son$32,2879%550-381$59$36,549,2265Fox
6True Grit (2010)$24,7018%268-133$92$169,876,61013Paramount
7The Fighter$23,4691%316-147$74$93,461,48515Paramount
8Black Swan$22,4956%191-146$118$106,394,06916Fox Searchlight
9No Strings Attached$21,0033%232-22$91$70,341,5289Paramount
10Take Me Home Tonight$16,552-7%281-1722$59$6,773,4293Relativity Media
11The Rite$12,1856%202117$60$32,907,1718Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$51,3424%2622$1,975$915,5332Focus
2Hubble 3D$43,04621%490$878$22,973,93653Warner Bros. / IMAX
3Win Win$14,894-3%5--$2,979$207,9161Fox Searchlight
4I Love You Phillip Morris$14,32131%11-1$1,302$2,003,70116Roadside Attractions
5Biutiful$14,32131%88-26$163$4,751,26712Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$8,12910%94-28$86$294,856,40918Warner Bros.
7Kill the Irishman$7,376-41%2116$351$379,6182Anchor Bay Films
8The Mechanic$6,8829%9957$70$29,026,2928CBS Films
9The Music Never Stopped$6,294-5%32--$197$101,8481Roadside Attractions
10The Chronicles of Narnia: The Voyage of the Dawn Treader$6,27326%82-41$77$104,247,47415Fox
11The Eagle$5,7454%92-7$62$19,388,7486Focus
12Drive Angry$5,6729%95-456$60$10,530,6764Summit
13The Company Men$4,92026%58-5$85$4,228,2469Weinstein Company
14Blue Valentine (2010)$4,7991%43-17$112$9,597,51312Weinstein Company
15127 Hours$3,21349%32-47$100$18,292,81420Fox Searchlight
16Gulliver's Travels (2010)$2,65724%43-56$62$42,714,64513Fox
17happythankyoumoreplease$2,397-14%12-7$200$147,6983Anchor Bay Films
18Rabbit Hole$1,285-48%29-9$44$2,193,64214Lionsgate
19Nostalgia for the Light$1,23626%1--$1,236$15,8241Icarus Films
20Season of the Witch$9704%31-23$31$24,827,22811Relativity Media
21From Prada to Nada$776-2%27-6$29$2,974,6938Lionsgate / Pantelion
22Vidal Sassoon: The Movie$564-16%50$113$83,8396Phase 4 Films