Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Mar. 24 2011

Wide (1000+)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,610,2221%2,756--$584$26,055,9821Relativity Media
2The Lincoln Lawyer$1,077,390-2%2,707--$398$17,967,1831Lionsgate
3Rango$1,045,7957%3,843-80$272$96,563,1653Paramount
4Battle: Los Angeles$1,000,6770%3,4170$293$64,979,5442Sony / Columbia
5Paul$937,4503%2,802--$335$17,104,1701Universal
6Red Riding Hood$544,1087%3,0300$180$28,113,4572Warner Bros.
7The Adjustment Bureau$477,4953%2,660-187$180$50,626,0703Universal
8Mars Needs Moms$408,2349%3,1170$131$16,966,2132Disney
9Hall Pass$251,046-1%1,905-650$132$40,618,1104Warner Bros. / New Line
10Beastly$236,34114%1,810-149$131$23,128,5733CBS Films
11The King's Speech$209,1417%1,249-519$167$133,293,61117Weinstein Company
12Gnomeo and Juliet$208,74713%1,748-837$119$94,362,5346Disney
13Just Go With It$201,78610%1,708-690$118$98,740,8216Sony / Columbia
14Unknown (2011)$122,4444%1,401-902$87$61,593,2255Warner Bros.

Limited (100 — 999)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1I Am Number Four$98,18411%955-1050$103$52,990,6255Disney / DreamWorks
2Cedar Rapids$58,322-2%46268$126$5,714,7506Fox Searchlight
3Justin Bieber: Never Say Never$34,4269%480-767$72$72,342,8566Paramount
4Yogi Bear$34,42416%43834$79$99,549,37514Warner Bros.
5Big Mommas: Like Father, Like Son$32,2879%550-381$59$36,549,2265Fox
6True Grit (2010)$24,7018%268-133$92$169,876,61013Paramount
7The Fighter$23,4691%316-147$74$93,461,48515Paramount
8Black Swan$22,4956%191-146$118$106,394,06916Fox Searchlight
9No Strings Attached$21,0033%232-22$91$70,341,5289Paramount
10Take Me Home Tonight$16,552-7%281-1722$59$6,773,4293Relativity Media
11The Rite$12,1856%202117$60$32,907,1718Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Mar. 24 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$51,3424%2622$1,975$915,5332Focus
2Hubble 3D$43,04621%490$878$22,973,93653Warner Bros. / IMAX
3Win Win$14,894-3%5--$2,979$207,9161Fox Searchlight
4I Love You Phillip Morris$14,32131%11-1$1,302$2,003,70116Roadside Attractions
5Biutiful$14,32131%88-26$163$4,751,26712Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$8,12910%94-28$86$294,856,40918Warner Bros.
7Kill the Irishman$7,376-41%2116$351$379,6182Anchor Bay Films
8The Mechanic$6,8829%9957$70$29,026,2928CBS Films
9The Music Never Stopped$6,294-5%32--$197$101,8481Roadside Attractions
10The Chronicles of Narnia: The Voyage of the Dawn Treader$6,27326%82-41$77$104,247,47415Fox
11The Eagle$5,7454%92-7$62$19,388,7486Focus
12Drive Angry$5,6729%95-456$60$10,530,6764Summit
13The Company Men$4,92026%58-5$85$4,228,2469Weinstein Company
14Blue Valentine (2010)$4,7991%43-17$112$9,597,51312Weinstein Company
15127 Hours$3,21349%32-47$100$18,292,81420Fox Searchlight
16Gulliver's Travels (2010)$2,65724%43-56$62$42,714,64513Fox
17happythankyoumoreplease$2,397-14%12-7$200$147,6983Anchor Bay Films
18Rabbit Hole$1,285-48%29-9$44$2,193,64214Lionsgate
19Nostalgia for the Light$1,23626%1--$1,236$15,8241Icarus Films
20Season of the Witch$9704%31-23$31$24,827,22811Relativity Media
21From Prada to Nada$776-2%27-6$29$2,974,6938Lionsgate / Pantelion
22Vidal Sassoon: The Movie$564-16%50$113$83,8396Phase 4 Films