Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sat, Mar. 26 2011

Wide (1000+)

#TitleSat, Mar. 26 2011LocationsAvg.TotalWks.Dist.
1Diary of a Wimpy Kid: Rodrick Rules$10,122,46239%3,167--$3,196$17,406,7361Fox
2Sucker Punch$6,681,221-17%3,033--$2,203$14,712,6811Warner Bros.
3Limitless$6,488,98740%2,80549$2,313$37,176,7902Relativity Media
4The Lincoln Lawyer$4,870,70566%2,7070$1,799$25,769,0432Lionsgate
5Rango$4,393,86581%3,645-198$1,205$103,385,1774Paramount
6Paul$3,395,26049%2,8064$1,210$22,772,2902Universal
7Battle: Los Angeles$3,316,61052%3,118-299$1,064$70,484,1203Sony / Columbia
8The Adjustment Bureau$1,985,34055%2,282-378$870$53,889,9654Universal
9Red Riding Hood$1,925,58642%2,715-315$709$31,396,8313Warner Bros.
10Mars Needs Moms$1,015,91494%2,170-947$468$18,506,7013Disney
11Beastly$965,36937%1,585-225$609$24,799,9814CBS Films
12Hall Pass$766,02649%1,204-701$636$41,898,4025Warner Bros. / New Line
13The King's Speech$737,51176%1,062-187$694$134,451,02218Weinstein Company
14Just Go With It$693,38549%1,116-592$621$99,900,9917Sony / Columbia
15Gnomeo and Juliet$686,084100%1,364-384$503$95,392,2057Disney

Limited (100 — 999)

#TitleSat, Mar. 26 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$299,28656%688-713$435$62,083,9656Warner Bros.
2I Am Number Four$226,41053%512-443$442$53,364,8766Disney / DreamWorks
3Big Mommas: Like Father, Like Son$198,99587%406-144$490$36,854,3856Fox
4Cedar Rapids$193,20580%342-120$565$6,015,4367Fox Searchlight
5Yogi Bear$144,05088%326-112$442$99,769,93415Warner Bros.
6The Green Hornet$97,13259%246-36$395$98,218,43511Sony / Columbia
7Justin Bieber: Never Say Never$95,92371%289-191$332$72,494,7687Paramount
8True Grit (2010)$83,28953%205-63$406$170,014,26814Paramount
9Black Swan$82,22159%20716$397$106,527,97417Fox Searchlight
10No Strings Attached$57,87637%213-19$272$70,441,53910Paramount
11The Fighter$50,88366%179-137$284$93,543,06816Paramount
12The Rite$31,86158%155-47$206$32,959,1499Warner Bros. / New Line
13The Mechanic$19,78055%1001$198$29,058,8539CBS Films

Platform (1 — 99)

#TitleSat, Mar. 26 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$420,42961%9064$4,671$1,597,8323Focus
2Win Win$212,49989%2318$9,239$532,7202Fox Searchlight
3Kill the Irishman$72,52995%4120$1,769$494,4363Anchor Bay Films
4Hubble 3D$55,84218%42-7$1,330$23,077,09354Warner Bros. / IMAX
5Biutiful$32,45275%66-23$492$4,802,22313Roadside Attractions
6Miral$25,89832%4--$6,475$25,8981Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$25,72165%85-9$303$294,897,68319Warner Bros.
8The Music Never Stopped$22,95593%331$696$136,7072Roadside Attractions
9The Chronicles of Narnia: The Voyage of the Dawn Treader$22,83664%72-10$317$104,284,20916Fox
10The Company Men$19,88278%48-10$414$4,259,31410Weinstein Company
11The Eagle$19,55644%975$202$19,421,9107Focus
12Take Me Home Tonight$17,47725%89-192$196$6,804,8744Relativity Media
13From Prada to Nada$16,95857%292$585$3,002,4579Lionsgate / Pantelion
14Blue Valentine (2010)$14,64796%441$333$9,619,63213Weinstein Company
15Drive Angry$11,95146%72-23$166$10,550,8025Summit
16happythankyoumoreplease$9,67286%164$605$162,6084Anchor Bay Films
17Mia and the Migoo$8,160206%1--$8,160$10,8291GKIDS
18Gulliver's Travels (2010)$6,84555%34-9$201$42,725,90514Fox
19Rabbit Hole$4,923109%290$170$2,200,92515Lionsgate
20I Love You Phillip Morris$4,842125%9-2$538$2,010,92717Roadside Attractions
21Vidal Sassoon: The Movie$503-2%2-3$252$84,8567Phase 4 Films
22Winter's Bone$144929%1-3$144$6,530,66442Roadside Attractions