Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Mar. 27 2011

Wide (1000+)

#TitleSun, Mar. 27 2011LocationsAvg.TotalWks.Dist.
1Diary of a Wimpy Kid: Rodrick Rules$6,344,766-37%3,167--$2,003$23,751,5021Fox
2Sucker Punch$4,345,518-35%3,033--$1,433$19,058,1991Warner Bros.
3Limitless$3,934,441-39%2,80549$1,403$41,111,2312Relativity Media
4Rango$2,950,810-33%3,645-198$810$106,335,9874Paramount
5The Lincoln Lawyer$2,948,505-39%2,7070$1,089$28,717,5482Lionsgate
6Paul$2,188,680-36%2,8064$780$24,960,9702Universal
7Battle: Los Angeles$2,077,990-37%3,118-299$666$72,562,1103Sony / Columbia
8Red Riding Hood$1,027,938-47%2,715-315$379$32,424,7693Warner Bros.
9The Adjustment Bureau$1,026,900-48%2,282-378$450$54,916,8654Universal
10Mars Needs Moms$717,940-29%2,170-947$331$19,224,6413Disney
11Beastly$496,237-49%1,585-225$313$25,296,2184CBS Films
12Gnomeo and Juliet$480,332-30%1,364-384$352$95,872,5377Disney
13Hall Pass$425,078-45%1,204-701$353$42,323,4805Warner Bros. / New Line
14The King's Speech$400,207-46%1,062-187$377$134,851,22918Weinstein Company
15Just Go With It$350,105-50%1,116-592$314$100,251,0967Sony / Columbia

Limited (100 — 999)

#TitleSun, Mar. 27 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$155,600-48%688-713$226$62,239,5656Warner Bros.
2I Am Number Four$123,847-45%512-443$242$53,488,7236Disney / DreamWorks
3Cedar Rapids$106,979-45%342-120$313$6,122,4157Fox Searchlight
4Big Mommas: Like Father, Like Son$105,296-47%406-144$259$36,959,6816Fox
5Yogi Bear$100,591-30%326-112$309$99,870,52515Warner Bros.
6The Green Hornet$62,389-36%246-36$254$98,280,82411Sony / Columbia
7Justin Bieber: Never Say Never$62,195-35%289-191$215$72,556,9637Paramount
8Black Swan$50,450-39%20716$244$106,578,42417Fox Searchlight
9True Grit (2010)$44,391-47%205-63$217$170,058,65914Paramount
10No Strings Attached$36,238-37%213-19$170$70,477,77710Paramount
11The Fighter$28,735-44%179-137$161$93,571,80316Paramount
12The Rite$23,262-27%155-47$150$32,982,4119Warner Bros. / New Line
13The Mechanic$15,815-20%1001$158$29,074,6689CBS Films

Platform (1 — 99)

#TitleSun, Mar. 27 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$287,694-32%9064$3,197$1,885,5263Focus
2Win Win$139,616-34%2318$6,070$672,3362Fox Searchlight
3Hubble 3D$45,631-18%42-7$1,086$23,122,72454Warner Bros. / IMAX
4Kill the Irishman$43,624-40%4120$1,064$538,0603Anchor Bay Films
5Biutiful$22,678-30%66-23$344$4,824,90113Roadside Attractions
6Miral$20,667-20%4--$5,167$66,2441Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$17,531-32%85-9$206$294,915,21419Warner Bros.
8The Chronicles of Narnia: The Voyage of the Dawn Treader$15,212-33%72-10$211$104,299,42116Fox
9The Music Never Stopped$13,808-40%331$418$150,5152Roadside Attractions
10From Prada to Nada$13,787-19%292$475$3,016,2449Lionsgate / Pantelion
11The Eagle$12,686-35%975$131$19,434,5967Focus
12Take Me Home Tonight$12,207-30%89-192$137$6,817,0814Relativity Media
13The Company Men$11,964-40%48-10$249$4,271,27810Weinstein Company
14Blue Valentine (2010)$9,623-34%441$219$9,629,25513Weinstein Company
15Drive Angry$7,423-38%72-23$103$10,558,2255Summit
16Gulliver's Travels (2010)$6,214-9%34-9$183$42,732,11914Fox
17Mia and the Migoo$6,146-25%1--$6,146$16,9751GKIDS
18happythankyoumoreplease$6,058-37%164$379$168,6664Anchor Bay Films
19I Love You Phillip Morris$3,173-34%9-2$353$2,014,18117Roadside Attractions
20Rabbit Hole$3,055-38%290$105$2,203,98015Lionsgate
21Vidal Sassoon: The Movie$366-27%2-3$183$85,2227Phase 4 Films
22Winter's Bone$44-69%1-3$44$6,530,70842Roadside Attractions