Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Mar. 28 2011

Wide (1000+)

#TitleMon, Mar. 28 2011LocationsAvg.TotalWks.Dist.
1Sucker Punch$1,404,034-68%3,033--$463$20,462,2331Warner Bros.
2Limitless$1,275,724-68%2,80549$455$42,386,9552Relativity Media
3Diary of a Wimpy Kid: Rodrick Rules$1,259,378-80%3,167--$398$25,010,8801Fox
4The Lincoln Lawyer$945,076-68%2,7070$349$29,662,6242Lionsgate
5Rango$745,597-75%3,645-198$205$107,081,5844Paramount
6Paul$673,440-69%2,8064$240$25,634,4102Universal
7Battle: Los Angeles$633,611-70%3,118-299$203$73,195,7213Sony / Columbia
8The Adjustment Bureau$353,710-66%2,282-378$155$55,270,5754Universal
9Red Riding Hood$345,290-66%2,715-315$127$32,770,0593Warner Bros.
10Mars Needs Moms$203,659-72%2,170-947$94$19,428,3003Disney
11Hall Pass$169,430-60%1,204-701$141$42,492,9105Warner Bros. / New Line
12Beastly$159,550-68%1,585-225$101$25,455,7684CBS Films
13The King's Speech$148,077-63%1,062-187$139$134,999,30618Weinstein Company
14Gnomeo and Juliet$141,253-71%1,364-384$104$96,013,7907Disney
15Just Go With It$132,227-62%1,116-592$118$100,383,3237Sony / Columbia

Limited (100 — 999)

#TitleMon, Mar. 28 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$63,796-59%688-713$93$62,303,3616Warner Bros.
2I Am Number Four$43,552-65%512-443$85$53,532,2756Disney / DreamWorks
3Cedar Rapids$37,090-65%342-120$108$6,159,5057Fox Searchlight
4Yogi Bear$29,172-71%326-112$89$99,899,69715Warner Bros.
5Big Mommas: Like Father, Like Son$27,511-74%406-144$68$36,987,1926Fox
6Black Swan$21,131-58%20716$102$106,599,55517Fox Searchlight
7Justin Bieber: Never Say Never$18,330-71%289-191$63$72,575,2937Paramount
8True Grit (2010)$15,756-65%205-63$77$170,074,41514Paramount
9No Strings Attached$15,031-59%213-19$71$70,492,80810Paramount
10The Fighter$11,099-61%179-137$62$93,582,90216Paramount
11The Rite$7,310-69%155-47$47$32,989,7219Warner Bros. / New Line
12The Mechanic$5,642-64%1001$56$29,080,3109CBS Films

Platform (1 — 99)

#TitleMon, Mar. 28 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$86,836-70%9064$965$1,972,3623Focus
2Win Win$31,617-77%2318$1,375$703,9532Fox Searchlight
3Hubble 3D$28,841-37%42-7$687$23,151,56554Warner Bros. / IMAX
4Kill the Irishman$17,169-61%4120$419$555,3653Anchor Bay Films
5Harry Potter and the Deathly Hallows: Part 1$8,065-54%85-9$95$294,923,27919Warner Bros.
6Biutiful$7,501-67%0-88--$4,832,40213Roadside Attractions
7Miral$6,375-69%4--$1,594$72,6191Weinstein Company
8The Company Men$5,982-50%48-10$125$4,277,26010Weinstein Company
9The Eagle$5,434-57%975$56$19,440,0307Focus
10Take Me Home Tonight$4,828-60%89-192$54$6,821,9094Relativity Media
11The Chronicles of Narnia: The Voyage of the Dawn Treader$4,366-71%72-10$61$104,303,78716Fox
12From Prada to Nada$4,039-71%9164$44$3,020,2839Lionsgate / Pantelion
13Blue Valentine (2010)$3,945-59%441$90$9,633,20013Weinstein Company
14Drive Angry$3,917-47%72-23$54$10,562,1425Summit
15The Music Never Stopped$3,438-75%331$104$153,9532Roadside Attractions
16Gulliver's Travels (2010)$2,746-56%34-9$81$42,734,86514Fox
17happythankyoumoreplease$1,910-68%164$119$171,1784Anchor Bay Films
18I Love You Phillip Morris$1,302-59%9-2$145$2,015,17217Roadside Attractions
19Rabbit Hole$1,230-60%290$42$2,205,21015Lionsgate
20Vidal Sassoon: The Movie$204-44%2-3$102$85,4267Phase 4 Films