Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Mar. 29 2011

Wide (1000+)

#TitleTue, Mar. 29 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,432,07012%2,80549$511$43,819,0252Relativity Media
2Sucker Punch$1,348,138-4%3,033--$444$21,810,3711Warner Bros.
3Diary of a Wimpy Kid: Rodrick Rules$1,146,693-9%3,167--$362$26,157,5731Fox
4The Lincoln Lawyer$1,094,30816%2,7070$404$30,756,9322Lionsgate
5Rango$735,003-1%3,645-198$202$107,816,5874Paramount
6Paul$729,5608%2,8064$260$26,363,9702Universal
7Battle: Los Angeles$630,024-1%3,118-299$202$73,825,7453Sony / Columbia
8The Adjustment Bureau$399,55513%2,282-378$175$55,670,1304Universal
9Red Riding Hood$377,3479%2,715-315$139$33,147,4063Warner Bros.
10Mars Needs Moms$204,8971%2,170-947$94$19,633,1973Disney
11Beastly$183,91115%1,585-225$116$25,639,6794CBS Films
12Hall Pass$171,1931%1,204-701$142$42,664,1035Warner Bros. / New Line
13The King's Speech$150,4012%1,062-187$142$135,149,70718Weinstein Company
14Gnomeo and Juliet$142,5651%1,364-384$105$96,156,3557Disney
15Just Go With It$141,8557%1,116-592$127$100,525,1787Sony / Columbia

Limited (100 — 999)

#TitleTue, Mar. 29 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$68,8998%688-713$100$62,372,2606Warner Bros.
2I Am Number Four$44,6923%512-443$87$53,576,9676Disney / DreamWorks
3Cedar Rapids$41,20911%342-120$120$6,200,7147Fox Searchlight
4Yogi Bear$35,00620%326-112$107$99,934,70315Warner Bros.
5Big Mommas: Like Father, Like Son$29,9029%406-144$74$37,017,0946Fox
6Black Swan$24,50816%20716$118$106,624,06317Fox Searchlight
7Justin Bieber: Never Say Never$18,6222%289-191$64$72,593,9157Paramount
8True Grit (2010)$18,56018%205-63$91$170,092,97514Paramount
9No Strings Attached$18,32022%213-19$86$70,511,12810Paramount
10The Fighter$11,3672%179-137$64$93,594,26916Paramount
11The Rite$7,5293%155-47$49$32,997,2509Warner Bros. / New Line
12The Mechanic$6,78520%1001$68$29,087,0959CBS Films

Platform (1 — 99)

#TitleTue, Mar. 29 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$102,80118%9064$1,142$2,075,1633Focus
2Win Win$33,1925%2318$1,443$737,1452Fox Searchlight
3Hubble 3D$31,5719%42-7$752$23,183,13654Warner Bros. / IMAX
4Kill the Irishman$14,503-16%4120$354$569,8683Anchor Bay Films
5Biutiful$10,18036%0-88--$4,842,58213Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$6,136-24%85-9$72$294,929,41519Warner Bros.
7The Music Never Stopped$5,67365%331$172$159,6262Roadside Attractions
8The Eagle$5,6564%975$58$19,445,6867Focus
9Drive Angry$5,59743%72-23$78$10,567,7395Summit
10Blue Valentine (2010)$5,52840%441$126$9,638,72813Weinstein Company
11Miral$5,422-15%4--$1,356$78,0411Weinstein Company
12Take Me Home Tonight$5,36411%89-192$60$6,827,2734Relativity Media
13The Chronicles of Narnia: The Voyage of the Dawn Treader$5,04115%72-10$70$104,308,82816Fox
14The Company Men$4,899-18%48-10$102$4,282,15910Weinstein Company
15From Prada to Nada$4,56313%9164$50$3,024,8469Lionsgate / Pantelion
16Gulliver's Travels (2010)$2,9056%34-9$85$42,737,77014Fox
17happythankyoumoreplease$1,9502%164$122$173,1284Anchor Bay Films
18I Love You Phillip Morris$1,85242%9-2$206$2,017,02417Roadside Attractions
19Rabbit Hole$1,089-11%290$38$2,206,29915Lionsgate
20Vidal Sassoon: The Movie$126-38%2-3$63$85,5527Phase 4 Films