Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Mar. 30 2011

Wide (1000+)

#TitleWed, Mar. 30 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,157,181-19%2,80549$413$44,976,2062Relativity Media
2Sucker Punch$1,007,104-25%3,033--$332$22,817,4751Warner Bros.
3Diary of a Wimpy Kid: Rodrick Rules$969,534-15%3,167--$306$27,127,1071Fox
4The Lincoln Lawyer$913,066-17%2,7070$337$31,669,9982Lionsgate
5Rango$681,392-7%3,645-198$187$108,497,9794Paramount
6Paul$603,565-17%2,8064$215$26,967,5352Universal
7Battle: Los Angeles$551,148-13%3,118-299$177$74,376,8933Sony / Columbia
8The Adjustment Bureau$341,425-15%2,282-378$150$56,011,5554Universal
9Red Riding Hood$325,519-14%2,715-315$120$33,472,9253Warner Bros.
10Mars Needs Moms$181,417-11%2,170-947$84$19,814,6143Disney
11Hall Pass$164,346-4%1,204-701$137$42,828,4495Warner Bros. / New Line
12Beastly$157,288-14%1,585-225$99$25,796,9674CBS Films
13The King's Speech$144,389-4%1,062-187$136$135,294,09618Weinstein Company
14Gnomeo and Juliet$133,579-6%1,364-384$98$96,289,9347Disney
15Just Go With It$126,948-11%1,116-592$114$100,652,1267Sony / Columbia

Limited (100 — 999)

#TitleWed, Mar. 30 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$60,321-12%688-713$88$62,432,5816Warner Bros.
2I Am Number Four$43,999-2%512-443$86$53,620,9666Disney / DreamWorks
3Cedar Rapids$38,680-6%342-120$113$6,239,3947Fox Searchlight
4Yogi Bear$31,156-11%326-112$96$99,965,85915Warner Bros.
5Big Mommas: Like Father, Like Son$26,523-11%406-144$65$37,043,6176Fox
6Black Swan$22,493-8%20716$109$106,646,55617Fox Searchlight
7True Grit (2010)$17,723-5%205-63$86$170,110,69814Paramount
8Justin Bieber: Never Say Never$17,295-7%289-191$60$72,611,2107Paramount
9No Strings Attached$16,440-10%213-19$77$70,527,56810Paramount
10The Fighter$11,5752%179-137$65$93,605,84416Paramount
11The Rite$7,078-6%155-47$46$33,004,3289Warner Bros. / New Line
12The Mechanic$5,440-20%1001$54$29,092,5359CBS Films

Platform (1 — 99)

#TitleWed, Mar. 30 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$93,364-9%9064$1,037$2,168,5273Focus
2Hubble 3D$38,54422%42-7$918$23,221,68054Warner Bros. / IMAX
3Win Win$35,4337%2318$1,541$772,5782Fox Searchlight
4Kill the Irishman$12,910-11%4120$315$582,9753Anchor Bay Films
5Biutiful$9,446-7%0-88--$4,852,02813Roadside Attractions
6Miral$6,75625%4--$1,689$84,7971Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$6,3814%85-9$75$294,935,79619Warner Bros.
8The Company Men$5,44611%48-10$113$4,287,60510Weinstein Company
9The Eagle$4,992-12%975$51$19,450,6787Focus
10Take Me Home Tonight$4,976-7%89-192$56$6,832,2494Relativity Media
11The Chronicles of Narnia: The Voyage of the Dawn Treader$4,773-5%72-10$66$104,313,60116Fox
12Blue Valentine (2010)$4,703-15%441$107$9,643,43113Weinstein Company
13The Music Never Stopped$4,289-24%331$130$163,9152Roadside Attractions
14From Prada to Nada$3,910-14%9164$43$3,028,7569Lionsgate / Pantelion
15Drive Angry$3,766-33%72-23$52$10,571,5055Summit
16Gulliver's Travels (2010)$2,9421%34-9$87$42,740,71214Fox
17happythankyoumoreplease$2,55831%164$160$175,6864Anchor Bay Films
18Rabbit Hole$1,56143%290$54$2,207,86015Lionsgate
19I Love You Phillip Morris$1,344-27%9-2$149$2,018,36817Roadside Attractions
20Vidal Sassoon: The Movie$21571%2-3$108$85,7677Phase 4 Films