'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.4 million.

Daily Domestic Gross Thu, Mar. 31 2011

Wide (1000+)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,225,5386%2,80549$437$46,201,7442Relativity Media
2Diary of a Wimpy Kid: Rodrick Rules$1,028,2396%3,167--$325$28,155,3461Fox
3Sucker Punch$973,240-3%3,033--$321$23,790,7151Warner Bros.
4The Lincoln Lawyer$917,0180%2,7070$339$32,587,0162Lionsgate
7Battle: Los Angeles$589,2387%3,118-299$189$74,966,1313Sony / Columbia
8The Adjustment Bureau$376,41010%2,282-378$165$56,387,9654Universal
9Red Riding Hood$343,1825%2,715-315$126$33,816,1073Warner Bros.
10Mars Needs Moms$209,13215%2,170-947$96$20,023,7463Disney
11Hall Pass$171,3674%1,204-701$142$42,999,8165Warner Bros. / New Line
12Beastly$167,5617%1,585-225$106$25,964,5284CBS Films
13The King's Speech$159,04710%1,062-187$150$135,453,14318Weinstein Company
14Gnomeo and Juliet$146,41010%1,364-384$107$96,436,3447Disney
15Just Go With It$140,38111%1,116-592$126$100,792,5077Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$62,7344%688-713$91$62,495,3156Warner Bros.
2I Am Number Four$46,8366%512-443$91$53,667,8026Disney / DreamWorks
3Cedar Rapids$39,8793%342-120$117$6,279,2737Fox Searchlight
4Yogi Bear$28,352-9%326-112$87$99,994,21115Warner Bros.
5Big Mommas: Like Father, Like Son$27,6864%406-144$68$37,071,3036Fox
6Black Swan$22,7711%20716$110$106,669,32717Fox Searchlight
7Justin Bieber: Never Say Never$20,00216%289-191$69$72,631,2127Paramount
8True Grit (2010)$17,256-3%205-63$84$170,127,95414Paramount
9No Strings Attached$17,0123%213-19$80$70,544,58010Paramount
10The Fighter$11,165-4%179-137$62$93,617,00916Paramount
11The Rite$7,6859%155-47$50$33,012,0139Warner Bros. / New Line
12The Mechanic$5,262-3%1001$53$29,097,7979CBS Films

Platform (1 — 99)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$95,8543%9064$1,065$2,264,3813Focus
2Hubble 3D$39,1252%42-7$932$23,260,80554Warner Bros. / IMAX
3Win Win$36,5023%2318$1,587$809,0802Fox Searchlight
4Kill the Irishman$14,14010%4120$345$597,1163Anchor Bay Films
5Biutiful$9,021-4%0-88--$4,861,04913Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$7,85723%85-9$92$294,943,65319Warner Bros.
7Take Me Home Tonight$5,54912%89-192$62$6,837,7984Relativity Media
8Blue Valentine (2010)$5,47917%441$125$9,648,91013Weinstein Company
9The Company Men$5,414-1%48-10$113$4,293,01910Weinstein Company
10The Chronicles of Narnia: The Voyage of the Dawn Treader$5,40913%72-10$75$104,319,01016Fox
11Miral$5,320-21%4--$1,330$90,1171Weinstein Company
12The Eagle$5,1984%975$54$19,455,8767Focus
13From Prada to Nada$4,86724%9164$53$3,033,6239Lionsgate / Pantelion
14Drive Angry$3,9896%72-23$55$10,575,4945Summit
15The Music Never Stopped$3,652-15%331$111$167,5672Roadside Attractions
16happythankyoumoreplease$3,01618%164$189$178,7024Anchor Bay Films
17Gulliver's Travels (2010)$2,633-11%34-9$77$42,743,34514Fox
18Rabbit Hole$1,81716%290$63$2,209,67715Lionsgate
19I Love You Phillip Morris$1,101-18%9-2$122$2,019,46917Roadside Attractions
20Vidal Sassoon: The Movie$207-4%2-3$104$85,9747Phase 4 Films