Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Mar. 31 2011

Wide (1000+)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Limitless$1,225,5386%2,80549$437$46,201,7442Relativity Media
2Diary of a Wimpy Kid: Rodrick Rules$1,028,2396%3,167--$325$28,155,3461Fox
3Sucker Punch$973,240-3%3,033--$321$23,790,7151Warner Bros.
4The Lincoln Lawyer$917,0180%2,7070$339$32,587,0162Lionsgate
5Rango$725,3236%3,645-198$199$109,223,3024Paramount
6Paul$631,3505%2,8064$225$27,598,8852Universal
7Battle: Los Angeles$589,2387%3,118-299$189$74,966,1313Sony / Columbia
8The Adjustment Bureau$376,41010%2,282-378$165$56,387,9654Universal
9Red Riding Hood$343,1825%2,715-315$126$33,816,1073Warner Bros.
10Mars Needs Moms$209,13215%2,170-947$96$20,023,7463Disney
11Hall Pass$171,3674%1,204-701$142$42,999,8165Warner Bros. / New Line
12Beastly$167,5617%1,585-225$106$25,964,5284CBS Films
13The King's Speech$159,04710%1,062-187$150$135,453,14318Weinstein Company
14Gnomeo and Juliet$146,41010%1,364-384$107$96,436,3447Disney
15Just Go With It$140,38111%1,116-592$126$100,792,5077Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Unknown (2011)$62,7344%688-713$91$62,495,3156Warner Bros.
2I Am Number Four$46,8366%512-443$91$53,667,8026Disney / DreamWorks
3Cedar Rapids$39,8793%342-120$117$6,279,2737Fox Searchlight
4Yogi Bear$28,352-9%326-112$87$99,994,21115Warner Bros.
5Big Mommas: Like Father, Like Son$27,6864%406-144$68$37,071,3036Fox
6Black Swan$22,7711%20716$110$106,669,32717Fox Searchlight
7Justin Bieber: Never Say Never$20,00216%289-191$69$72,631,2127Paramount
8True Grit (2010)$17,256-3%205-63$84$170,127,95414Paramount
9No Strings Attached$17,0123%213-19$80$70,544,58010Paramount
10The Fighter$11,165-4%179-137$62$93,617,00916Paramount
11The Rite$7,6859%155-47$50$33,012,0139Warner Bros. / New Line
12The Mechanic$5,262-3%1001$53$29,097,7979CBS Films

Platform (1 — 99)

#TitleThu, Mar. 31 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$95,8543%9064$1,065$2,264,3813Focus
2Hubble 3D$39,1252%42-7$932$23,260,80554Warner Bros. / IMAX
3Win Win$36,5023%2318$1,587$809,0802Fox Searchlight
4Kill the Irishman$14,14010%4120$345$597,1163Anchor Bay Films
5Biutiful$9,021-4%0-88--$4,861,04913Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$7,85723%85-9$92$294,943,65319Warner Bros.
7Take Me Home Tonight$5,54912%89-192$62$6,837,7984Relativity Media
8Blue Valentine (2010)$5,47917%441$125$9,648,91013Weinstein Company
9The Company Men$5,414-1%48-10$113$4,293,01910Weinstein Company
10The Chronicles of Narnia: The Voyage of the Dawn Treader$5,40913%72-10$75$104,319,01016Fox
11Miral$5,320-21%4--$1,330$90,1171Weinstein Company
12The Eagle$5,1984%975$54$19,455,8767Focus
13From Prada to Nada$4,86724%9164$53$3,033,6239Lionsgate / Pantelion
14Drive Angry$3,9896%72-23$55$10,575,4945Summit
15The Music Never Stopped$3,652-15%331$111$167,5672Roadside Attractions
16happythankyoumoreplease$3,01618%164$189$178,7024Anchor Bay Films
17Gulliver's Travels (2010)$2,633-11%34-9$77$42,743,34514Fox
18Rabbit Hole$1,81716%290$63$2,209,67715Lionsgate
19I Love You Phillip Morris$1,101-18%9-2$122$2,019,46917Roadside Attractions
20Vidal Sassoon: The Movie$207-4%2-3$104$85,9747Phase 4 Films