Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Mon, Apr. 4 2011

Wide (1000+)

#TitleMon, Apr. 4 2011LocationsAvg.TotalWks.Dist.
1HOP$2,272,665-78%3,579--$635$39,816,3751Universal
2Source Code$1,097,444-70%2,961--$371$15,909,5381Summit
3Insidious$1,040,161-66%2,408--$432$14,311,6251FilmDistrict
4Limitless$712,163-69%2,83833$251$56,221,8033Relativity Media
5Diary of a Wimpy Kid: Rodrick Rules$605,662-78%3,1692$191$38,801,8302Fox
6Sucker Punch$524,376-67%3,0330$173$30,335,4942Warner Bros.
7The Lincoln Lawyer$500,275-72%2,7070$185$39,916,3413Lionsgate
8Paul$356,835-69%2,550-256$140$32,201,2803Universal
9Rango$353,544-72%3,134-511$113$114,082,4185Paramount
10Battle: Los Angeles$295,570-69%2,263-855$131$78,798,1364Sony / Columbia
11The Adjustment Bureau$160,125-67%1,525-757$105$58,690,7205Universal
12Red Riding Hood$137,399-66%1,788-927$77$35,729,7404Warner Bros.
13The King's Speech$93,754-66%1,007-55$93$136,680,05919Weinstein Company

Limited (100 — 999)

#TitleMon, Apr. 4 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$109,369-69%18090$608$3,588,8824Focus
2Win Win$69,176-77%149126$464$2,017,1203Fox Searchlight
3Hall Pass$64,775-63%703-501$92$43,819,7466Warner Bros. / New Line
4Beastly$58,761-68%821-764$72$26,845,1705CBS Films
5Gnomeo and Juliet$49,943-59%735-629$68$96,916,0198Disney
6Just Go With It$49,242-64%597-519$82$101,474,5628Sony / Columbia
7Mars Needs Moms$39,685-62%701-1469$57$20,410,2954Disney
8True Grit (2010)$26,745-63%324119$83$170,448,98415Paramount
9Unknown (2011)$20,202-62%325-363$62$62,744,0057Warner Bros.
10I Am Number Four$19,569-62%270-242$72$53,887,6037Disney / DreamWorks
11Yogi Bear$17,510-68%265-61$66$100,186,57816Warner Bros.
12Big Mommas: Like Father, Like Son$17,194-66%250-156$69$37,288,7417Fox
13Cedar Rapids$15,410-72%210-132$73$6,503,6068Fox Searchlight
14Black Swan$12,381-55%162-45$76$106,786,97818Fox Searchlight
15No Strings Attached$7,369-65%145-68$51$70,633,35511Paramount
16Justin Bieber: Never Say Never$4,340-72%113-176$38$72,690,9198Paramount

Platform (1 — 99)

#TitleMon, Apr. 4 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$35,503-14%0-42--$23,426,89855Warner Bros. / IMAX
2Kill the Irishman$10,844-65%5615$194$720,7084Anchor Bay Films
3The Last Godfather$9,685-71%58--$167$111,4641Roadside Attractions
4Miral$6,610-70%1511$441$169,7712Weinstein Company
5Biutiful$5,664-56%58--$98$4,909,97714Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$5,098-53%66-19$77$294,985,53220Warner Bros.
7The Chronicles of Narnia: The Voyage of the Dawn Treader$3,352-64%60-12$56$104,353,71517Fox
8Blue Valentine (2010)$2,761-52%39-5$71$9,670,54214Weinstein Company
9The Eagle$2,673-57%57-40$47$19,481,0578Focus
10The Music Never Stopped$2,606-69%28-5$93$199,7073Roadside Attractions
11The Rite$2,410-68%72-83$33$33,040,16410Warner Bros. / New Line
12Gulliver's Travels (2010)$2,150-63%26-8$83$42,758,73815Fox
13Take Me Home Tonight$2,091-51%52-37$40$6,854,0285Relativity Media
14The Company Men$1,981-76%45-3$44$4,325,22011Weinstein Company
15The Mechanic$1,702-62%43-57$40$29,115,29010CBS Films
16Rabbit Hole$1,481-51%6132$24$2,223,29016Lionsgate
17Drive Angry$1,392-63%22-50$63$10,592,1406Summit
18I Love You Phillip Morris$1,059-51%123$88$2,028,46018Roadside Attractions
19happythankyoumoreplease$996-76%12-4$83$194,1805Anchor Bay Films