Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Tue, Apr. 5 2011

Wide (1000+)

#TitleTue, Apr. 5 2011LocationsAvg.TotalWks.Dist.
1HOP$2,630,56516%3,579--$735$42,446,9401Universal
2Source Code$1,482,32435%2,961--$501$17,391,8621Summit
3Insidious$1,166,20112%2,408--$484$15,477,8261FilmDistrict
4Limitless$980,34138%2,83833$345$57,202,1443Relativity Media
5The Lincoln Lawyer$761,02952%2,7070$281$40,677,3703Lionsgate
6Diary of a Wimpy Kid: Rodrick Rules$735,25821%3,1692$232$39,537,0882Fox
7Sucker Punch$585,44612%3,0330$193$30,920,9402Warner Bros.
8Paul$433,52521%2,550-256$170$32,634,8053Universal
9Rango$430,33522%3,134-511$137$114,512,7535Paramount
10Battle: Los Angeles$335,77814%2,263-855$148$79,133,9144Sony / Columbia
11The Adjustment Bureau$205,19028%1,525-757$135$58,895,9105Universal
12Red Riding Hood$163,21619%1,788-927$91$35,892,9564Warner Bros.
13The King's Speech$129,79538%1,007-55$129$136,809,85419Weinstein Company

Limited (100 — 999)

#TitleTue, Apr. 5 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$136,67125%18090$759$3,725,5534Focus
2Win Win$98,53242%149126$661$2,115,6523Fox Searchlight
3Beastly$81,64639%821-764$99$26,926,8165CBS Films
4Hall Pass$76,43418%703-501$109$43,896,1806Warner Bros. / New Line
5Just Go With It$71,93746%597-519$120$101,546,4998Sony / Columbia
6Mars Needs Moms$59,50750%701-1469$85$20,469,8024Disney
7Gnomeo and Juliet$59,12318%735-629$80$96,975,1428Disney
8True Grit (2010)$38,76645%324119$120$170,487,75015Paramount
9Unknown (2011)$31,31655%325-363$96$62,775,3217Warner Bros.
10Yogi Bear$22,66329%265-61$86$100,209,24116Warner Bros.
11I Am Number Four$22,35414%270-242$83$53,909,9577Disney / DreamWorks
12Cedar Rapids$22,14144%210-132$105$6,525,7478Fox Searchlight
13Big Mommas: Like Father, Like Son$20,28018%250-156$81$37,309,0217Fox
14Black Swan$15,63826%162-45$97$106,802,61618Fox Searchlight
15No Strings Attached$10,26639%145-68$71$70,643,62111Paramount
16Justin Bieber: Never Say Never$6,38947%113-176$57$72,697,3088Paramount

Platform (1 — 99)

#TitleTue, Apr. 5 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$35,6981%0-42--$23,462,59655Warner Bros. / IMAX
2Kill the Irishman$12,30213%5615$220$733,0564Anchor Bay Films
3The Last Godfather$9,7471%58--$168$121,2111Roadside Attractions
4Miral$7,53514%1511$502$177,3062Weinstein Company
5Biutiful$7,24628%58--$125$4,917,22314Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$6,11720%66-19$93$294,991,64920Warner Bros.
7The Chronicles of Narnia: The Voyage of the Dawn Treader$5,31559%60-12$89$104,359,03017Fox
8The Company Men$4,125108%45-3$92$4,329,34511Weinstein Company
9Blue Valentine (2010)$3,93442%39-5$101$9,674,47614Weinstein Company
10The Music Never Stopped$3,28026%28-5$117$202,9873Roadside Attractions
11The Eagle$3,22421%57-40$57$19,484,2818Focus
12The Rite$2,6098%72-83$36$33,042,77310Warner Bros. / New Line
13Take Me Home Tonight$2,39314%52-37$46$6,856,4215Relativity Media
14Rabbit Hole$2,12143%6132$35$2,225,41116Lionsgate
15The Mechanic$2,09623%43-57$49$29,117,38610CBS Films
16Gulliver's Travels (2010)$1,766-18%26-8$68$42,760,50415Fox
17happythankyoumoreplease$1,75776%12-4$146$195,9375Anchor Bay Films
18Drive Angry$1,68821%22-50$77$10,593,8286Summit
19I Love You Phillip Morris$1,023-3%123$85$2,029,48318Roadside Attractions