'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Apr. 7 2011

Wide (1000+)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
2Source Code$1,105,7763%2,961--$373$19,568,6331Summit
4Limitless$751,1302%2,83833$265$58,688,2303Relativity Media
5The Lincoln Lawyer$592,7541%2,7070$219$41,854,8103Lionsgate
6Diary of a Wimpy Kid: Rodrick Rules$512,027-3%3,1692$162$40,577,2602Fox
7Sucker Punch$476,1630%3,0330$157$31,871,6542Warner Bros.
10Battle: Los Angeles$286,6632%2,263-855$127$79,700,3774Sony / Columbia
11The Adjustment Bureau$175,66510%1,525-757$115$59,231,7005Universal
12Red Riding Hood$143,0619%1,788-927$80$36,167,3704Warner Bros.
13The King's Speech$115,3044%1,007-55$115$137,035,71019Weinstein Company

Limited (100 — 999)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$132,8922%18090$738$3,988,7604Focus
2Win Win$81,705-6%149126$548$2,284,6453Fox Searchlight
3Hall Pass$72,3129%703-501$103$44,034,9906Warner Bros. / New Line
4Beastly$67,6898%821-764$82$27,056,9435CBS Films
5Just Go With It$54,5867%597-519$91$101,651,9798Sony / Columbia
6Gnomeo and Juliet$51,4524%735-629$70$97,075,8878Disney
7Mars Needs Moms$45,7018%701-1469$65$20,557,6784Disney
8True Grit (2010)$31,303-3%324119$97$170,551,31515Paramount
9Unknown (2011)$23,6755%325-363$73$62,821,5447Warner Bros.
10I Am Number Four$19,9482%270-242$74$53,949,3817Disney / DreamWorks
11Cedar Rapids$19,71610%210-132$94$6,563,4238Fox Searchlight
12Yogi Bear$19,54613%265-61$74$100,246,01116Warner Bros.
13Big Mommas: Like Father, Like Son$18,647-1%250-156$75$37,346,4717Fox
14Black Swan$14,6344%162-45$90$106,831,25718Fox Searchlight
15No Strings Attached$9,89114%145-68$68$70,662,22011Paramount
16Justin Bieber: Never Say Never$5,52419%113-176$49$72,707,4688Paramount

Platform (1 — 99)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$41,7800%0-42--$23,546,20355Warner Bros. / IMAX
2Kill the Irishman$10,274-10%5615$183$754,7264Anchor Bay Films
3The Last Godfather$7,209-7%58--$124$136,1801Roadside Attractions
4Miral$7,123-7%1511$475$192,0582Weinstein Company
5Biutiful$6,7614%58--$117$4,930,50414Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$4,95611%66-19$75$295,001,07020Warner Bros.
7The Music Never Stopped$4,44322%28-5$159$211,0773Roadside Attractions
8The Chronicles of Narnia: The Voyage of the Dawn Treader$4,39519%60-12$73$104,367,13317Fox
9Blue Valentine (2010)$3,328-17%39-5$85$9,681,79914Weinstein Company
10The Eagle$3,22227%57-40$57$19,490,0418Focus
11The Company Men$2,854-7%45-3$63$4,335,28211Weinstein Company
12Take Me Home Tonight$2,57519%52-37$50$6,861,1625Relativity Media
13The Rite$2,5127%72-83$35$33,047,63310Warner Bros. / New Line
14The Mechanic$2,1126%43-57$49$29,121,49810CBS Films
15Rabbit Hole$1,8685%6132$31$2,229,05816Lionsgate
16happythankyoumoreplease$1,6031%12-4$134$199,2715Anchor Bay Films
17Gulliver's Travels (2010)$1,499-20%26-8$58$42,763,87915Fox
18Drive Angry$1,3641%22-50$62$10,596,5436Summit
19I Love You Phillip Morris$387-62%123$32$2,030,89418Roadside Attractions