Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Thu, Apr. 7 2011

Wide (1000+)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1HOP$2,004,2400%3,579--$560$46,456,3051Universal
2Source Code$1,105,7763%2,961--$373$19,568,6331Summit
3Insidious$960,8395%2,408--$399$17,356,5881FilmDistrict
4Limitless$751,1302%2,83833$265$58,688,2303Relativity Media
5The Lincoln Lawyer$592,7541%2,7070$219$41,854,8103Lionsgate
6Diary of a Wimpy Kid: Rodrick Rules$512,027-3%3,1692$162$40,577,2602Fox
7Sucker Punch$476,1630%3,0330$157$31,871,6542Warner Bros.
8Rango$365,2794%3,134-511$117$115,230,8935Paramount
9Paul$356,8954%2,550-256$140$33,335,9503Universal
10Battle: Los Angeles$286,6632%2,263-855$127$79,700,3774Sony / Columbia
11The Adjustment Bureau$175,66510%1,525-757$115$59,231,7005Universal
12Red Riding Hood$143,0619%1,788-927$80$36,167,3704Warner Bros.
13The King's Speech$115,3044%1,007-55$115$137,035,71019Weinstein Company

Limited (100 — 999)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$132,8922%18090$738$3,988,7604Focus
2Win Win$81,705-6%149126$548$2,284,6453Fox Searchlight
3Hall Pass$72,3129%703-501$103$44,034,9906Warner Bros. / New Line
4Beastly$67,6898%821-764$82$27,056,9435CBS Films
5Just Go With It$54,5867%597-519$91$101,651,9798Sony / Columbia
6Gnomeo and Juliet$51,4524%735-629$70$97,075,8878Disney
7Mars Needs Moms$45,7018%701-1469$65$20,557,6784Disney
8True Grit (2010)$31,303-3%324119$97$170,551,31515Paramount
9Unknown (2011)$23,6755%325-363$73$62,821,5447Warner Bros.
10I Am Number Four$19,9482%270-242$74$53,949,3817Disney / DreamWorks
11Cedar Rapids$19,71610%210-132$94$6,563,4238Fox Searchlight
12Yogi Bear$19,54613%265-61$74$100,246,01116Warner Bros.
13Big Mommas: Like Father, Like Son$18,647-1%250-156$75$37,346,4717Fox
14Black Swan$14,6344%162-45$90$106,831,25718Fox Searchlight
15No Strings Attached$9,89114%145-68$68$70,662,22011Paramount
16Justin Bieber: Never Say Never$5,52419%113-176$49$72,707,4688Paramount

Platform (1 — 99)

#TitleThu, Apr. 7 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$41,7800%0-42--$23,546,20355Warner Bros. / IMAX
2Kill the Irishman$10,274-10%5615$183$754,7264Anchor Bay Films
3The Last Godfather$7,209-7%58--$124$136,1801Roadside Attractions
4Miral$7,123-7%1511$475$192,0582Weinstein Company
5Biutiful$6,7614%58--$117$4,930,50414Roadside Attractions
6Harry Potter and the Deathly Hallows: Part 1$4,95611%66-19$75$295,001,07020Warner Bros.
7The Music Never Stopped$4,44322%28-5$159$211,0773Roadside Attractions
8The Chronicles of Narnia: The Voyage of the Dawn Treader$4,39519%60-12$73$104,367,13317Fox
9Blue Valentine (2010)$3,328-17%39-5$85$9,681,79914Weinstein Company
10The Eagle$3,22227%57-40$57$19,490,0418Focus
11The Company Men$2,854-7%45-3$63$4,335,28211Weinstein Company
12Take Me Home Tonight$2,57519%52-37$50$6,861,1625Relativity Media
13The Rite$2,5127%72-83$35$33,047,63310Warner Bros. / New Line
14The Mechanic$2,1126%43-57$49$29,121,49810CBS Films
15Rabbit Hole$1,8685%6132$31$2,229,05816Lionsgate
16happythankyoumoreplease$1,6031%12-4$134$199,2715Anchor Bay Films
17Gulliver's Travels (2010)$1,499-20%26-8$58$42,763,87915Fox
18Drive Angry$1,3641%22-50$62$10,596,5436Summit
19I Love You Phillip Morris$387-62%123$32$2,030,89418Roadside Attractions