Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sun, Apr. 10 2011

Wide (1000+)

#TitleSun, Apr. 10 2011LocationsAvg.TotalWks.Dist.
1HOP$6,111,040-37%3,61637$1,690$67,754,5452Universal
2Hanna$3,174,945-37%2,535--$1,252$12,370,5491Focus
3Arthur (2011)$2,713,272-46%3,276--$828$12,222,7561Warner Bros.
4Soul Surfer$2,592,897-41%2,214--$1,171$10,601,8621Sony / TriStar
5Your Highness$2,188,025-36%2,769--$790$9,360,0201Universal
6Insidious$2,002,567-51%2,41911$828$26,728,3572FilmDistrict
7Source Code$1,961,596-50%2,97110$660$28,218,8712Summit
8Limitless$1,269,027-48%2,655-183$478$64,149,6084Relativity Media
9Diary of a Wimpy Kid: Rodrick Rules$1,251,107-43%2,881-288$434$45,348,2473Fox
10The Lincoln Lawyer$984,446-51%2,420-287$407$46,136,4084Lionsgate
11Rango$649,727-38%2,007-1127$324$117,532,4006Paramount
12Sucker Punch$544,747-41%1,755-1278$310$33,973,7363Warner Bros.
13Paul$441,800-43%1,667-883$265$35,078,2904Universal
14Battle: Los Angeles$389,946-43%1,408-855$277$81,228,7885Sony / Columbia

Limited (100 — 999)

#TitleSun, Apr. 10 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$312,490-40%24767$1,265$5,146,6955Focus
2Born to Be Wild 3D$272,948-20%206--$1,325$871,4781Warner Bros. / IMAX
3Win Win$266,530-54%22677$1,179$3,434,8254Fox Searchlight
4The Adjustment Bureau$187,920-55%783-742$240$60,108,6606Universal
5No Eres Tu, Soy Yo$184,729-21%226--$817$588,9381Lionsgate / Pantelion
6The King's Speech$106,977-55%675-332$158$137,538,27520Weinstein Company
7Red Riding Hood$104,198-56%777-1011$134$36,678,7505Warner Bros.
8Unknown (2011)$65,323-47%36540$179$63,097,5308Warner Bros.
9Hall Pass$59,086-52%366-337$161$44,302,0647Warner Bros. / New Line
10Beastly$58,719-53%339-482$173$27,328,3066CBS Films
11Just Go With It$52,354-59%320-277$164$101,917,2679Sony / Columbia
12True Grit (2010)$45,464-53%263-61$173$170,760,87416Paramount
13Big Mommas: Like Father, Like Son$39,993-45%184-66$217$37,499,0008Fox
14The Green Hornet$23,094-52%161-50$143$98,695,08913Sony / Columbia
15Cedar Rapids$21,071-53%118-92$179$6,659,2629Fox Searchlight
16Drive Angry$17,759-30%126104$141$10,655,7997Summit
17Black Swan$12,145-46%103-59$118$106,882,29019Fox Searchlight
18Take Me Home Tonight$11,014-26%10250$108$6,898,4836Relativity Media

Platform (1 — 99)

#TitleSun, Apr. 10 2011LocationsAvg.TotalWks.Dist.
1Thank You$69,447-36%92--$755$247,7601UTV Communications
2Hubble 3D$27,987-15%31-13$903$23,641,17256Warner Bros. / IMAX
3Kill the Irishman$20,046-53%52-4$386$840,4375Anchor Bay Films
4Miral$15,887-37%2914$548$247,1983Weinstein Company
5Biutiful$11,423-21%38-20$301$4,696,16415Roadside Attractions
6Justin Bieber: Never Say Never$9,506-37%69-44$138$72,742,1379Paramount
7The Last Godfather$6,087-28%20-38$304$156,0782Roadside Attractions
8The Company Men$5,744-35%32-13$180$4,357,35512Weinstein Company
9Blue Valentine (2010)$2,737-25%19-20$144$9,690,53415Weinstein Company
10happythankyoumoreplease$1,880-44%9-3$209$206,4006Anchor Bay Films
11Meet Monica Velour$1,724-21%2--$862$7,4381Anchor Bay Films
12The Music Never Stopped$1,694-56%14-14$121$218,5764Roadside Attractions
13I Love You Phillip Morris$1,288-47%7-5$184$2,035,60719Roadside Attractions
14Winter's Bone$92-26%2-1$46$6,531,28144Roadside Attractions