Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Tue, Apr. 12 2011

Wide (1000+)

#TitleTue, Apr. 12 2011LocationsAvg.TotalWks.Dist.
1Hanna$1,074,92711%2,535--$424$14,413,9371Focus
2HOP$1,048,64016%3,61637$290$69,707,1852Universal
3Arthur (2011)$982,01322%3,276--$300$14,012,8041Warner Bros.
4Your Highness$803,0108%2,769--$290$10,909,8751Universal
5Source Code$723,06026%2,97110$243$29,517,7672Summit
6Insidious$685,88613%2,41911$284$28,021,8812FilmDistrict
7Soul Surfer$567,60919%2,214--$256$11,645,8411Sony / TriStar
8Limitless$518,01128%2,655-183$195$65,071,6414Relativity Media
9The Lincoln Lawyer$416,54132%2,420-287$172$46,868,4944Lionsgate
10Diary of a Wimpy Kid: Rodrick Rules$207,92330%2,881-288$72$45,715,7993Fox
11Sucker Punch$188,1933%1,755-1278$107$34,344,1563Warner Bros.
12Paul$150,12513%1,667-883$90$35,361,4504Universal
13Rango$137,8799%2,007-1127$69$117,797,1176Paramount
14Battle: Los Angeles$121,3077%1,408-855$86$81,463,6615Sony / Columbia

Limited (100 — 999)

#TitleTue, Apr. 12 2011LocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$121,50219%24767$492$5,370,5735Focus
2Born to Be Wild 3D$92,79642%206--$450$1,029,4451Warner Bros. / IMAX
3Win Win$89,30526%22677$395$3,595,0784Fox Searchlight
4The Adjustment Bureau$70,47013%783-742$90$60,241,5056Universal
5The King's Speech$52,54619%675-332$78$137,634,82420Weinstein Company
6No Eres Tu, Soy Yo$40,057-2%226--$177$669,7791Lionsgate / Pantelion
7Red Riding Hood$35,89013%777-1011$46$36,746,4425Warner Bros.
8Unknown (2011)$31,86425%36540$87$63,154,8708Warner Bros.
9Just Go With It$26,24146%320-277$82$101,961,4899Sony / Columbia
10Hall Pass$24,8878%366-337$68$44,349,9957Warner Bros. / New Line
11Beastly$24,15152%339-482$71$27,368,2696CBS Films
12True Grit (2010)$19,46819%263-61$74$170,796,67416Paramount
13Big Mommas: Like Father, Like Son$8,29615%184-66$45$37,514,4898Fox
14Cedar Rapids$7,958-3%118-92$67$6,675,3839Fox Searchlight
15Black Swan$7,72129%103-59$75$106,895,97619Fox Searchlight
16Drive Angry$7,50519%126104$60$10,669,5887Summit
17Take Me Home Tonight$5,1678%10250$51$6,908,4426Relativity Media

Platform (1 — 99)

#TitleTue, Apr. 12 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$26,82753%31--$865$23,685,56056Warner Bros. / IMAX
2Thank You$22,46144%92--$244$282,2541UTV Communications
3Kill the Irishman$8,905-11%52-4$171$859,4355Anchor Bay Films
4Biutiful$6,02177%38-20$158$4,978,59115Roadside Attractions
5Miral$5,601-1%2914$193$258,4653Weinstein Company
6Justin Bieber: Never Say Never$3,4705%69-44$50$72,748,9149Paramount
7The Company Men$3,36242%32-13$105$4,363,07712Weinstein Company
8The Last Godfather$1,79311%20-38$90$159,4882Roadside Attractions
9Meet Monica Velour$1,548250%2--$774$9,4281Anchor Bay Films
10Blue Valentine (2010)$1,1733%19-20$62$9,692,84815Weinstein Company
11The Music Never Stopped$72520%14-14$52$219,9064Roadside Attractions
12happythankyoumoreplease$633102%9-3$70$207,3476Anchor Bay Films
13I Love You Phillip Morris$474-14%7-5$68$2,036,62919Roadside Attractions
14Winter's Bone$6-50%2--$3$6,531,29944Roadside Attractions